Criteo OneTag Tags and Feed Integration on BigCommerce

Standard

Recently I have implemented Criteo OneTag implemented on Bigcommerce and other CMS directly putting code on the website or Using Google Tag Manager! 

Once I have looked Criteo OneTag and found most Tags are working based on Product Array based Pixel for Criteo OneTag, First you need to understand, How to work Criteo OneTag on the website and what is requirement and know to implemented Criteo Tag on Bigcommerce or Any CMS!

Types of Criteo OneTag Need to be Implement on the Website

  • Homepage
  • Listing
  • Product
  • Basket
  • Sales confirmation

First Setup Criteo OneTag Basic Tags and Feed Integration on BigCommerce also using Google Tag Manager

BigCommerce —–> Homepage Template ——> default.html

<script type="text/javascript" src="//static.criteo.net/js/ld/ld.js" async="true"></script>
<script type="text/javascript">
window.criteo_q = window.criteo_q || [];
window.criteo_q.push(
         { event: "setAccount", account: XXXXXXXX },
         { event: "setSiteType", type: "m FOR MOBILE OR t FOR TABLET OR d FOR DESKTOP" },
         { event: "setEmail", email: "TRIMMED AND LOWERCASE USER EMAIL ADDRESS" },         
         { event: "viewHome"}
 ); 
</script>

type: “m FOR MOBILE OR t FOR TABLET OR d FOR DESKTOP”

To Identify Device: Either you can put this code on the website or you can write your own custom javascript to identify Device Type like Mobile, Tablet and Desktop

Email Email address of the user

Note: Make you will replace Criteo OneTag Tracking Code with your Account:  XXXXX

2. Implementon on Product Page  using Criteo OneTag Integration Direclty on BigCommerce also using Google Tag Manager

For Google Tag Manager using DataLayer Criteo Setup 

<script type=”text/javascript”>
dataLayer = dataLayer || [];
dataLayer.push({
pageType : ‘ProductPage’,
’email’: ‘Put Variable here’,
ProductID : ‘Put Variable here ‘,
content_type : ‘product’,
content_ids : ‘Put Variable here ‘,
value :Put Variable here ,
currency : ‘USD’
});
</script>