Embadded Tracking Vimeo video in Google Analytics using Tag Manager

Standard

Are you looking to Track Vimeo Videos with Google Tag Manager and Google Analytics (with iframe or without iframes on Vimeo) or Vimeo tracking inside a lightbox 

Get more insights than before into how people are participating with our powerful analytics tools with your Vimeo videos using Google Tag Manager and Google Analytic

The setup of all of these options requires javascript and dependent on regardless if you are using Google Tag Manager you can put script directly into custom HTML in Google Tag Manager

This can provide you with an understanding of the way people have interacted embadded Vimeo  along using Google Tag Mag Manager. like

  • Play events
  • Pause events
  • Watch to End events
  • 10, 25, 50, 75, & 90% Completion events

Step 1. Tracking Vimeo Video views with Google Tag Manager

Tag Name:  Track Vimeo Video Engagement In Google Analytics Using Google tag manager
Tag Type: Custom HTML Tag

Note:  You need to modify below HTML Code according to Embedded Tracking Vimeo Video using  using below custom html Code 

Videmo

Track Vimeo via Google Tag Manager

Tracking Vimeo using Google Tag Manager

Tracking Vimeo using Google Tag Manager

Firing Rules 

Rule Name: All Pages

Embedded Tracking Vimeo Video with Google Tag Manager

Embedded Tracking Vimeo Video with Google Tag Manager

Step 3. Create Macros for Event Action, Event Category, and Event Label Tracking Vimeo Video  with Google Tag Manager

A: Event Action Macro using Tracking Vimeo Video views with Google Tag Manager

Macro Name: dataLayer action
Macro Type: Data Layer Variable
Data Layer Variable Name: eventAction
Data Layer Version: Version 2
Default Value: (blank)

Google Analytics Vimeo Video Tracking

Google Analytics Vimeo Video Tracking

B: Event Category Macro Tracking using Vimeo Video views with Google Tag Manager

Macro Name: dataLayer category
Macro Type: Data Layer Variable
Data Layer Variable Name: eventCategory
Data Layer Version: Version 2
Default Value: (blank)

Event tracking for Vimeo in Google Tag Manager

Event tracking for Vimeo in Google Tag Manager

C: Event Label Macro using Tracking Vimeo Video views with Google Tag Manager

Macro Name: dataLayer label
Macro Type: Data Layer Variable
Data Layer Variable Name: eventLabel
Data Layer Version: Version 2
Default Value: (blank)

GTM and Vimeo Tracking

GTM and Vimeo Tracking

Step 4. Create UA Vimeo Video Event – UA Tag & Check for Vimeo Event Rule  Vimeo Video Tracking using Google Tag Manager

Tag Name: UA Vimeo Video Tracking – Video Page
Tag Type: Universal Analytics
Tracking ID: (your Google Analytics ID)
Track Type: Event
Event Tracking Parameters:
Category: {{dataLayer category}}
Action: {{dataLayer label}}
Label: {{dataLayer action}}

Vimeo Video Tracking

Google Tag Manager Vimeo Video Tracking – Tags

Firing Rules

Rule Name: Viemo event

Fire On

Event name equals vimeo

vimeo

Result Behavior under Event in Google Analytic 

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Warning:if you do n’t know about javascript or do n’t have developing knowledge then do n’t try to implement on Vimeo Video Tracking using Google Tag Manager that can broke your site, Cart and other functionality 

Disclaimer: Google tag manager belongs to Google property 

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