Exclude WordPress Admin traffic using Google Tag Manager without any Plugins

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Exclude admin(WordPress) users from being tracked using Google Tag Manager Without Any Plugins

Recently I received a request from one of client they want exclude WordPress admin traffic using Google Tag Manager without any plugins on WordPress Back-end.

They said, they know few plugin in WordPress, does not want to use because its fully customized web site and Also large website so many bloggers updating content at the same time on the WordPress.

Why Should Exclude WordPress Admin Traffic From Google Analytics using Google Tag Manager without any Plugins and using Data Layer Placing Directly on the WordPress Back-end using Google Tag Manager.

They have already tried solution these solutions in WordPress to Exclude/Block Traffic in Google Analytic

  1. Blocking IP Address Excluding WordPress Admin TrafficUsing filters in WordPress Admin or Apply filter in Google Analytic, it fails when large number admin users access at the same time. and also users are using dynamic IP address.    

2. Dummy Cookie Concept – The cookie concept fails some country due laws of a cookie and also if some body disable cookie on there system, in that case solution is also fails 

Then I have decided to write a data Layer to exuding Admin traffic of WordPress using Google Tag Manager without any Plugins, Its took my time to find a solution and finally ended with solution of Excluding of Admin Traffic of WordPress using Google Tag Manager.

Step 1First Install Google Tag Manager on Your Website /Store

Copy the code below and paste it onto every page of your website. Place it immediately after the opening <body> tag.

<!– Google Tag Manager –>
<noscript><iframe src=”//www.googletagmanager.com/ns.html?id=GTM-XXXXXX
height=”0″ width=”0″ style=”display:none;visibility:hidden”></iframe></noscript>
<script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({‘gtm.start’:
new Date().getTime(),event:’gtm.js’});var f=d.getElementsByTagName(s)[0],
j=d.createElement(s),dl=l!=’dataLayer’?’&l=’+l:”;j.async=true;j.src=
‘//www.googletagmanager.com/gtm.js?id=’+i+dl;f.parentNode.insertBefore(j,f);
})(window,document,’script’,’dataLayer’,’GTM-XXXXXX‘);</script>
<!– End Google Tag Manager –>

Note: Make you will replace GTM Tracking Code with your GTM ID

Step 2Place DataLayer Code Place on functions.php in WordPress Back-end exclude to admin Traffic.

DataLayer Excluding in Google Tag Manager

Exclude WordPress Admin Traffic using Google Tag Manager without Any Plugins

Step 3Create  a Data Layer Variable to Track admin users to State “Logged-In” and “Logged-out” using without any plugin of WordPress

Exclude Admin Traffic using Google Tag Manager in WordPress

Step 4It’s time be Test the result using Google Tag Manager 

When Login WordPress Back-end 

Tracking When Users are Login in WordPress Back-end

When Login out WordPress Back-end

Exclude Admin Traffic in WordPress

Login out Visitor Tracking in WordPress exclude admin Traffic

Step 5It’s time check Result with Google Analytic and Implement Trigger in Google Tag Manager

Exclude Admin Visitor from the Website

When WordPress Back-end Login no visitor tracking in Google Anaytic

For Contact: mappchero@gmail.com

Warning:if you do n’t know about javascript or do n’t have developing knowledge then do n’t try to implement on exclude WordPress Admin Traffic using Google Tag Manager  that can broke your site, Cart and other functionality 

Disclaimer: Google tag manager belongs to Google property 

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