April 2023 | Page 5 of 5 |

Google Analytics 4 (GA4) is the latest version of Google Analytics that provides a new approach to analytics tracking and measurement. GA4 has introduced many new features and capabilities that enable businesses to better understand their customers and optimize their digital marketing campaigns. One such feature is the ability to create custom dimensions, which can provide deeper insights into user behavior on your website or app. In this article, we will discuss how to activate custom dimensions in GA4 settings.

What are Custom Dimensions in GA4?

Custom dimensions in GA4 are additional data points that you can collect and analyze about your users beyond the default dimensions provided by GA4. These dimensions can be specific to your business and can help you understand user behavior and segmentation more effectively. For example, you can create a custom dimension to track user subscription status, product type, or location.

By default, GA4 provides 25 custom dimensions per property, each with a maximum length of 150 characters. However, you can purchase additional custom dimensions if you require more.

Activating Custom Dimensions in GA4

To activate custom dimensions in GA4, you need to follow the below steps:

Step 1: Log in to GA4

The first step is to log in to your GA4 account. Go to the GA4 homepage and sign in to your account.

Step 2: Go to Admin Settings

Once you have logged in to your GA4 account, navigate to the Admin settings by clicking on the gear icon at the bottom left corner of the page.

Step 3: Select the Property

After clicking on the Admin settings, you will be redirected to a new page. Under the Property column, select the property for which you want to activate custom dimensions.

Step 4: Select Custom Dimensions

Under the Property column, select the Custom Dimensions option. This option will enable you to create and manage custom dimensions.

Step 5: Create a Custom Dimension

After selecting the Custom Dimensions option, click on the Create Custom Dimension button. This button will allow you to create a new custom dimension.

Step 6: Add Name and Description

In the Create Custom Dimension dialog box, add a name and description for the custom dimension. The name and description should be descriptive and easily understandable so that you can identify the custom dimension easily.

Step 7: Set Scope

After adding a name and description, set the scope of the custom dimension. The scope determines the level at which the custom dimension is applied. The scope can be either hit, session, or user.

The hit scope means that the custom dimension will be applied to the current pageview or event hit. The session scope means that the custom dimension will be applied to all the hits that occur within the same session. The user scope means that the custom dimension will be applied to all the hits that occur during the lifetime of the user.

Step 8: Choose Data Type

After setting the scope, choose the data type of the custom dimension. The data type can be either Text, Number, or Boolean.

The Text data type is used for alphanumeric values. The Number data type is used for numeric values. The Boolean data type is used for true or false values.

Step 9: Set Active

After choosing the data type, set the custom dimension to active. The custom dimension will not collect data until it is set to active.

Step 10: Add to Tag Configuration

Once the custom dimension is active, you need to add it to the tag configuration. The tag configuration is a set of instructions that tell GA4 which data to collect and how to collect it.

To add the custom dimension to the tag configuration, navigate to the Tag Configuration option in the Admin settings. Click on the relevant tag and then click on the Edit button. In the Edit tag dialog box, navigate to the More settings

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Google Analytics 4 (GA4) is the latest version of Google Analytics that offers a more comprehensive and flexible approach to data measurement and analysis. One of the key features of GA4 is content grouping, which allows you to group similar pages on your website into categories and analyze their performance collectively. In this guide, we’ll explain how to set up content grouping in GA4 and provide some best practices for doing so.

What is Content Grouping?

Content grouping is a way to organize the content on your website into meaningful groups or categories. This can help you understand how your audience interacts with your site and identify patterns that can inform your marketing strategy. With content grouping, you can segment your website content into categories such as product pages, blog posts, landing pages, and more.

Why is Content Grouping Important?
Content grouping is important because it can help you answer questions such as:

Which types of content on my site are most popular?
How do users navigate my site?
What content drives the most engagement and conversions?

By grouping similar content together, you can more easily compare and analyze performance metrics, such as pageviews, bounce rate, and conversion rate, for each category. This can provide insights into what types of content are resonating with your audience and what areas of your site may need improvement.

How to Set Up Content Grouping in GA4

To set up content grouping in GA4, you’ll need to follow a few steps:

Step 1: Create a Content Grouping

First, you’ll need to create a content grouping. To do this, navigate to the Admin section of your GA4 property and select Content Grouping under the Data Streams tab.

From there, click the Create Content Grouping button and enter a name for your grouping. You can choose to create a custom grouping or use one of the pre-defined templates provided by Google.

Custom Grouping: If you choose to create a custom grouping, you’ll need to define the rules for how content is grouped together. For example, you might group all pages that contain “blog” in the URL together, or you might group pages based on their content category, such as “product pages” or “support pages”.

Template Grouping: If you choose to use a template grouping, Google provides a set of pre-defined rules that you can use to group content. These templates include options such as “All Pages”, “Ecommerce”, and “News”.

Step 2: Define Content Grouping Rules

Once you’ve created a content grouping, you’ll need to define the rules for how content is grouped together. If you’re using a custom grouping, you’ll need to define the rules manually. If you’re using a template grouping, the rules are pre-defined and you can skip this step.

To define content grouping rules, click the Edit button next to the content grouping you want to modify. From there, you can create new rules or edit existing ones.

To create a new rule, click the Add Rule button and enter the name and definition for the rule. You can define rules based on a variety of criteria, such as URL, page title, screen name, or page path.

For example, if you want to group all product pages together, you might create a rule that looks for pages with “product” in the URL. Or if you want to group all pages related to a specific marketing campaign together, you might create a rule that looks for pages with a specific parameter in the URL.

Step 3: Apply Content Grouping to Your Views

Once you’ve created and defined your content grouping, you’ll need to apply it to your views so you can see the data in your reports. To do this, navigate to the Views section of your GA4 property and select the view you want to apply the content

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