Shopify (Non-Plus) Google Analytics (GA4) Ecommerce Tracking using Google Tag Manager

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Setup Google Analytics 4 Ecommerce Tracking on Shopify (Non-Plus) without an App

Google Tag Manager (GTM) is a free tool offered by Google that helps manage marketing tags (such as tracking and marketing optimization JavaScript tags) on your website.

Shopify is an e-commerce platform that provides a simple and convenient way to create an online store.

Google Analytics 4 (GA4) is the latest version of Google Analytics. It is a platform for collecting, processing, and analyzing customer data from websites and mobile apps.

Google Tag Manager can be integrated with Shopify and GA4 to enable e-commerce tracking. This involves setting up tracking tags in GTM to track various e-commerce-related events, such as product impressions, add-to-cart events, and purchases. The data collected through these tags is then sent to GA4, where it can be used to gain insights into customer behavior and to optimize your online store’s conversion rate.

Shopify Non-Plus eCommerce tracking refers to tracking e-commerce data and metrics on a Shopify store that doesn’t have the Plus plan. With GTM and GA4, you can still track e-commerce data and metrics on a non-Plus Shopify store, but you may need to customize your tracking implementation.

Event “view_item_list”: The “view_item_list” event in non-Shopify Plus ecommerce platforms with Google Analytics 4 (GA4) is used to track the view of a list of products on an ecommerce website. It is typically triggered when a customer views a product category page or a search results page. The event sends data to GA4, such as the products viewed, their IDs, and the categories they belong to, which can then be used to understand customer behavior and improve the shopping experience. This event is a key part of ecommerce tracking and is essential for measuring the effectiveness of product listings and category pages.

Set up GA4 eCommerce tracking on Non Shopify Plus using Google Tag Manager

Event “select_item”: The “select_item” event in non-Shopify Plus ecommerce platforms with Google Analytics 4 (GA4) is used to track when a customer selects a product for further information or purchase. This event is typically triggered when a customer clicks on a product from a list view, such as a product category or search results page. The event sends data to GA4, such as the product ID, name, and category, which can be used to understand customer behavior and preferences. This event is a key part of ecommerce tracking and helps to measure the success of product listings and determine which products are most popular with customers.

Add Google Analytics 4 to Non Shopify Plus

Setting up Google Analytics 4 (GA4) on Non Shopify Plus using Google Tag Manager

Event “view_item”:  The “view_item” event is a type of e-commerce tracking event that is triggered when a customer views a specific product on an online store. This event can provide valuable information about customer behavior, such as which products are attracting the most attention and which ones are being ignored.

In Google Analytics 4 (GA4), the “view_item” event can be tracked by sending the appropriate data to GA4 whenever the event occurs. If you are using Shopify and do not have the Plus plan, you can still track the “view_item” event by using Google Tag Manager (GTM) to set up a tracking tag that triggers when the event occurs. The data collected by the tag can then be sent to GA4 for analysis.

Non Shopify Plus GA4 eCommerce Tracking

Implement Non Shopify Plus GA4 Ecommerce Tracking using Google Tag Manager

Event “add_to_cart”: The “add_to_cart” event is a type of e-commerce tracking event that is triggered when a customer adds a product to their shopping cart on an online store. This event provides valuable information about customer behavior, such as which products are popular and which ones are being abandoned in the cart.

In Google Analytics 4 (GA4), the “add_to_cart” event can be tracked by sending the appropriate data to GA4 whenever the event occurs. If you are using Shopify and do not have the Plus plan, you can still track the “add_to_cart” event by using Google Tag Manager (GTM) to set up a tracking tag that triggers when the event occurs. The data collected by the tag can then be sent to GA4 for analysis.

Non Shopify Plus GA4 Analytics Setup

Ecommerce Tracking GA4 Non Shopify Plus on Google Tag Manager

Event “view_cart”:  The “view_cart” event is a type of e-commerce tracking event that is triggered when a customer views their shopping cart on an online store. This event provides valuable information about customer behavior, such as how often customers view their carts and whether they abandon their carts before completing a purchase.

In Google Analytics 4 (GA4), the “view_cart” event can be tracked by sending the appropriate data to GA4 whenever the event occurs. If you are using Shopify and do not have the Plus plan, you can still track the “view_cart” event by using Google Tag Manager (GTM) to set up a tracking tag that triggers when the event occurs. The data collected by the tag can then be sent to GA4 for analysis.

 Add Google Tag Manager Snippet to Shopify (Non-Plus)

Shopify (Non-Plus) Google Analytics 4 (GA4) eCommerce Tracking for Shopify using Google Tag Manager

Event “remove_from_cart”: The “remove_from_cart” event is a type of e-commerce tracking event that is triggered when a customer removes a product from their shopping cart on an online store. This event provides valuable information about customer behavior, such as which products are being removed from carts and why.

In Google Analytics 4 (GA4), the “remove_from_cart” event can be tracked by sending the appropriate data to GA4 whenever the event occurs. If you are using Shopify and do not have the Plus plan, you can still track the “remove_from_cart” event by using Google Tag Manager (GTM) to set up a tracking tag that triggers when the event occurs. The data collected by the tag can then be sent to GA4 for analysis.

 Install Google Analytics 4 on Shopify (Non-Plus)

Migrate All UA Events to Google Analytics 4 (GA4) In Shopify (Non-Plus) using Google Tag Manager

Event “purchase”: The “purchase” event is a type of e-commerce tracking event that is triggered when a customer completes a purchase on an online store. This event is crucial for measuring the success of an online store, as it provides information about revenue, average order value, and conversion rates.

In Google Analytics 4 (GA4), the “purchase” event can be tracked by sending the appropriate data to GA4 whenever the event occurs. If you are using Shopify and do not have the Plus plan, you can still track the “purchase” event by using Google Tag Manager (GTM) to set up a tracking tag that triggers when the event occurs. The data collected by the tag can then be sent to GA4 for analysis.

Google Analytics 4 Implementation Purchase Tracking in Shopify (Non Plus)

Set Up Google Analytics 4 (GA4) Ecommerce Purchase Tracking in Shopify (Non Plus) using Google Tag Manager

Warning: If you do n’t know about javascript or do n’t have developing knowledge then do n’t try to Set Up GA4 eCommerce tracking on Shopify (Non Plus) with Google Tag Manager without module that can broke your site, Cart and other functionality 

Disclaimer: Google tag manager belongs to Google property 

For Contact: mappchero@gmail.com

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Set Up GA4 eCommerce tracking on Shopify Plus with Google Tag Manager

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Set Up Advance eCommerce Google Analytics 4 (GA4) on Shopify Plus with Google Tag Manager without Any Shopify App

Google Tag Manager (GTM) can be used to track ecommerce activity on a Shopify Plus website with Google Analytics 4 (GA4). GA4 is the latest version of Google Analytics and has a different tracking methodology compared to Universal Analytics. To track ecommerce activities in Google Analytics 4 (GA4), you need to create a GA4 property and install the Google Analytics 4 (GA4) tracking code on your Shopify Plus website. Once the tracking code is installed, you can set up tags in GTM to track important events such as product views, add to carts, and purchases, and send that data to your Google Analytics 4 (GA4) property for analysis. GTM provides a user-friendly interface for setting up and managing tracking, making it easier for non-technical users to implement ecommerce tracking.

Google Tag Manager (GTM) can be used in conjunction with Google Analytics 4 (GA4) to track ecommerce activity on a Shopify Plus website.

Here’s the process:

  1. Create a Google Analytics 4 (GA4) property: This can be done in the Google Analytics interface.

2. Install the Google Tag Manager (GTM) code: The Google Tag Manager (GTM) code can be added to the Shopify Plus website through the Shopify theme editor or by using a data layer  from the Shopify Store.

3. Install the GA4 tracking code: The GA4 tracking code can be added to the website through Google Tag Manager (GTM) by creating a tag in Google Tag Manager (GTM) and configuring it to send data to your Google Analytics 4 (GA4) property.

3. Set up ecommerce tracking in Google Tag Manager (GTM): You need to set up ecommerce tracking in Google Tag Manager (GTM) by creating tags that track important events such as product views, add to carts, and purchases.

4. Test tracking: Before using the data in your Google Analytics 4 (GA4) reports, it is recommended to test your tracking implementation to ensure that it is working correctly.

By using Google Tag Manager (GTM) to track ecommerce activity on a Shopify Plus website with GA4, you can take advantage of the user-friendly interface and robust tracking capabilities of Google Tag Manager (GTM), while also using Google Analytics 4 (GA4) to analyze the ecommerce data and make informed business decisions.

“view_item_list” : In Google Analytics 4 (GA4) and Google Tag Manager (GTM), the “view_item_list” event can be used to track when a user views a list of items, such as a category page, on a Shopify Plus website.

Here’s how you can track this event:

1 Implement a data layer: On the Shopify Plus website, you need to implement a data layer to hold data about the “view_item_list” event. This can be done by adding a JavaScript object to the page that holds information about the event, such as the list name or the number of items.

2. Set up the “view_item_list” event in GTM: In GTM, you can create a tag that uses the data layer to track the “view_item_list” event by using the GA4 Event Tracking template. In the tag configuration, you need to specify the event name as “view_item_list” and map the event data from the data layer to the GA4 event fields.

Here is an example of how you can implement a data layer to track the “view_item_list” event in Google Analytics 4 (GA4) and Google Tag Manager (GTM) on a Shopify Plus website:

<script>
  window.dataLayer = window.dataLayer || [];
  dataLayer.push({
  event: "view_item_list",
  ecommerce: {
    item_list_id: "related_products",
    item_list_name: "Related products",
    items: [
     {
      item_id: "SKU1,Productid1",
      item_name: "Produt1",
      index: 0,
      item_brand: "brand2",
      item_category: "Category1",
      item_variant: "variant2",
      location_id: "2ahYfAR_6128fGcTUEo",
      price: 9.99,
      quantity: 1
    },
    {
      item_id: "SKU_12346",
      item_name: "Produt2",
      index: 1,
      item_brand: "brand2",
      item_category: "Category2",
      item_variant: "variant2",
      location_id: "ChffIJIQBpAGEo",
      price: 20.99,
      quantity: 1
    }]
  }
});
</script>
Google Analytics 4 Ecommerce Tracking to Shopify Site

GA4 Ecommerce Tracking on Shopify Plus in Google Analytics 4 using Google Tag Manager

“select_item” : The “select_item” event in Google Analytics 4 (GA4) and Google Tag Manager (GTM) can be used to track user interactions with items on a Shopify Plus.

Here’s how you can track this event:

  1. Implement GA4 event tracking: On the Shopify Plus website, you need to implement event tracking to capture the “select_item” event. This can be done by using JavaScript to send an event to GTM when the user interacts with an item on the website, such as by clicking on it.

2. Set up the “select_item” event in GTM: In GTM, you can create a tag that tracks the “select_item” event by using the GA4 Event Tracking template. In the tag configuration, you need to specify the event name as “select_item” and map the event data from the JavaScript event to the GA4 event fields.

Here is an example of how you can implement a data layer to track the “select_item” event in Google Analytics 4 (GA4) and Google Tag Manager (GTM) on a Shopify Plus website:

<script>
  dataLayer.push({
    'event': 'select_item',
    'item_name': 'Product',
    'item_id': '123456789',
    'item_brand': 'Brand',
    'index': 0,
    'item_category': 'category',
    'item_variant': '123456789',
    'quantity': '1',
    'price': 50.00
  });
</script>
Setting up Google Analytics 4 (GA4) on Shopify

Implement Google Analytics 4 for E-commerce on Shopify Plus Stores using Google Tag Manager

“view_item” : The “view_item” event in Google Analytics 4 (GA4) and Google Tag Manager (GTM) can be used to track when a user views an item on a Shopify Plus.

Here’s how you can track this event:

1. Implement event tracking: On the Shopify Plus website, you need to implement event tracking to capture the “view_item” event. This can be done by using JavaScript to send an event to GTM when the user views an item on the website, such as by navigating to its product detail page.

2. Set up the “view_item” event in GTM: In GTM, you can create a tag that tracks the “view_item” event by using the GA4 Event Tracking template. In the tag configuration, you need to specify the event name as “view_item” and map the event data from the JavaScript event to the GA4 event fields.

Here is an example of how you can implement a data layer to track the “view_item” event in Google Analytics 4 (GA4) and Google Tag Manager (GTM) on a Shopify Plus website:

<script>
  window.dataLayer = window.dataLayer || [];
  dataLayer.push({
    'event': 'view_item',
    'item_name': 'Product2',
    'item_id': '12346789',
    'item_category': "Category2",
    'item_brand': "brand2",
    'index': 6,
    'price': 50.00,
    'quantity': 1

  });
</script>
GA4 Ecommerce Enhanced Conversion Tracking for Shopify Plus

Set Up Google Analytics 4 (GA4) Ecommerce Purchase Event Tracking in Shopify Plus using Google Tag Manager

“add_to_cart” : The “add_to_cart” event in Google Analytics 4 (GA4) and Google Tag Manager (GTM) can be used to track when a user adds an item to their shopping cart on a Shopify Plus.

Implement event tracking: On the Shopify Plus website, you need to implement event tracking to capture the “add_to_cart” event. This can be done by using JavaScript to send an event to GTM when the user adds an item to their cart, such as by clicking an “Add to Cart” button.

Set up the “add_to_cart” event in GTM: In GTM, you can create a tag that tracks the “add_to_cart” event by using the GA4 Event Tracking template. In the tag configuration, you need to specify the event name as “add_to_cart” and map the event data from the JavaScript event to the GA4 event fields.

Here is an example of how you can implement a data layer to track the “add_to_cart” event in Google Analytics 4 (GA4) and Google Tag Manager (GTM) on a Shopify Plus website:

<script>
  window.dataLayer = window.dataLayer || [];
  dataLayer.push({
    'event': 'add_to_cart',
    'item_name': 'Product5',
    'item_id': '1256789',
    'index': 9,
    'item_brand': "brand5",
    'item_category': "category6",
    'price': 50.00,
    'quantity': 1
  });
</script>
Add Google Analytics 4 to Shopify

Shopify Enhanced Ecommerce Tracking with Google Analytics 4 (GA4) using Google Tag Manager

“view_cart” : The “view_cart” event in Google Analytics 4 (GA4) and Google Tag Manager (GTM) can be used to track when a user views their shopping cart on a Shopify Plus e-commerce website.

Here’s how you can track this event:

Implement event tracking: On the Shopify Plus website, you need to implement event tracking to capture the “view_cart” event. This can be done by using JavaScript to send an event to GTM when the user views their cart, such as by clicking a “View Cart” button.

Set up the “view_cart” event in GTM: In GTM, you can create a tag that tracks the “view_cart” event by using the GA4 Event Tracking template. In the tag configuration, you need to specify the event name as “view_cart”.

<script>
window.dataLayer = window.dataLayer || [];
dataLayer.push({
    'event': 'view_cart',
    'ecommerce': {
            'products': [{
                'item_name': 'Product7',
                'item_id': '12334566','
index: 89, 'price': 50.00, 'item_brand': 'Brand4', 'item_category': 'cateogry21', 'quantity': 1 }] } }); </script>

This data layer code makes use of Shopify Liquid syntax to dynamically populate the product information in the data layer.

In order to make use of this data layer, you’ll need to have Google Tag Manager set up on your Shopify Plus store. You can then create a tag in GTM that will fire when the view_cart event is pushed to the data layer.

Shopify Enhanced eCommerce GA4

Shopify Plus Google Tag Manager Enhanced Ecommerce Tracking Google Analytic 4 (UA/GA4) Tracking

“remove_from_cart” : The event “remove_from_cart” is a type of tracking event used to monitor when an item is removed from a customer’s shopping cart in  a Shopify Plus store. The event is being tracked through GA4 (Google Analytics 4), which is a new version of Google Analytics, and is implemented on a Shopify Plus platform using Google Tag Manager. This event helps in understanding customer behavior and making data-driven decisions to improve the shopping experience.

To track the “remove_from_cart” event in Google Analytics 4 (GA4) with Google Tag Manager (GTM), you would need to set up the appropriate data layer and trigger in GTM.

Here’s an example of how you might set up the data layer in Shopify Plus:

<script>
  window.dataLayer = window.dataLayer || [];
  dataLayer.push({
    event: "remove_from_cart",
    items: [
      {
        item_id: "12345", // Replace with the actual product ID
        item_name: "Example Product", // Replace with the actual product name
        price: "9.99", // Replace with the actual product price
        quantity: "1" // Replace with the actual quantity removed
      }
    ]
  });
</script>
GA4 Ecommerce Tracking Shopify Plus

Set up GA4 E-commerce Tracking using Shopify Plus with Google Tag Manager

“begin_checkout” : is an event that can be used in Shopify Plus ecommerce tracking with GA4 (Google Analytics 4). It represents the initiation of the checkout process and can be recorded using GA4 tracking code and data layer with the help of Google Tag Manager. The “begin_checkout” event can be used to understand and analyze customer behavior, including the number of initiated checkouts and how far customers progressed through the checkout process.

The event “begin_checkout” refers to the action of starting the checkout process on an e-commerce website. The e-commerce platform being used is Shopify Plus and is being tracked using Google Analytics 4 (GA4) with data layer implementation.

Here is an example code of pushing the “begin_checkout” event to the data layer in a Shopify Plus:

dataLayer.push({
  event: "begin_checkout",
  items: [
    {
      item_id: "item-id",
      item_name: "item-name",
index: 0,
item_brand: "brand_3",
item_category: "Apparel_3", price: "item-price", quantity: "item-quantity" } ] });

“add_shipping_info” : The “add_shipping_info” event is a custom event used to track the addition of shipping information in an e-commerce store that uses GA4 (Google Analytics 4) and Google Tag Manager, and is built on the Shopify Plus platform. The event can be triggered when a customer adds their shipping information during the checkout process. The event can be implemented using a data layer in which you push an object that contains the event name and other relevant data to the data layer. This information can then be used to trigger tags in Google Tag Manager that send the event data to GA4 for tracking and analysis.

Here’s an example code to implement “add_shipping_info” event with ecommerce data layer in Google Analytics 4 (GA4) with Google Tag Manager to the data layer in a Shopify Plus:

dataLayer.push({
  event: "add_shipping_info",
  ecommerce: {
    currency: "USD",
    value: 7.77,
    shipping_tier: "shipping method",
    items: [
    {
      item_id: "productsku/id",
      item_name: "producname",
      index: 0,
      item_brand: "brand",
      item_category: "category45"
      price: 9.99,
      quantity: 1
    }
    ]
  }
});
Shopify Plus Ecommerce Tracking in Google Analytics 4 (GA4)

Shopify Plus Advance GA4 eCommerce Tracking using Google Tag Manager

“add_payment_info” is an event that can be used in ecommerce tracking to record when a customer has added payment information on a website. The event can be implemented using Google Analytics 4 (GA4) and Google Tag Manager (GTM). In this setup, GTM collects data from the website and sends it to GA4 for analysis. The data layer is used to push information about the event to GTM, including the event name and any relevant details such as payment information.

The event “add_payment_info” is used in Shopify Plus ecommerce tracking with Google Analytics 4 (GA4) and Google Tag Manager. The data layer code would look similar to the following example:

dataLayer.push({
  event: "add_payment_info",
  ecommerce: {
   payment_type: "Credit Card",
    items: [
    {
      item_id: "Productid 1",
      item_name: "producname7",
      index: 0,
      item_brand: "brand",
      item_category: "category45"
      price: 9.99,
      quantity: 1
    }
    ]
  }
});
Google Analytics 4 Integration for Shopify Plus

Connect Google Analytics 4 (GA4) eCommerce Tracking for Shopify Plus using Google Tag Manager

“purchase”: The event “purchase” is a standard ecommerce event in Google Analytics 4 (GA4) that tracks the completion of a transaction on a website. The event is usually set up with the help of Google Tag Manager and can be integrated with Shopify Plus to track ecommerce data. When the event is triggered, the data related to the purchase, such as product and transaction information, is sent to GA4 for analysis.

The event “purchase” is a commonly used event in ecommerce tracking to track when a customer has completed a transaction and purchased items from a website. When using Shopify Plus with Google Tag Manager and GA4, you can use the following code in your data layer to trigger this event:

dataLayer.push({
event: "purchase",
ecommerce: {
transaction_id: "transaction_id", // replace with actual transaction ID
affiliation: "your store",
value: "your_revenue", // replace with actual revenue value
tax: "your_tax", // replace with actual tax value
shipping: "your_shipping", // replace with actual shipping value
coupon: "your_coupon" // replace with actual coupon value (if any)
},
items: [{
item_name: "product_name", // replace with actual product name
item_id: "product_id", // replace with actual product ID
price: "product_price", // replace with actual product price
item_brand: "product_brand", // replace with actual product brand
item_category: "product_category", // replace with actual product category
item_variant: "product_variant", // replace with actual product variant (if any)
quantity: "product_quantity" // replace with actual product quantity
}]
});
Shopify GA4 Purchase eCommerce tracking

Setup Google Analytics 4 eCommerce on Shopify Plus without an App using Google Tag Manager

Warning: If you do n’t know about javascript or do n’t have developing knowledge then do n’t try to Set Up GA4 eCommerce tracking on Shopify Plus with Google Tag Manager without module that can broke your site, Cart and other functionality 

Disclaimer: Google tag manager belongs to Google property 

For Contact: mappchero@gmail.com

I am available for Hire on Freelancer: Freelancer.com

I am available for Hire on Upwork: Upwork.com

I am available for Hire on Peopleperhour: Peopleperhour.com

I am available for Hire on Guru: Guru.com

 

Google Analytics 4(GA4) Ecommerce Tracking with Shopware

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GA4 (Google Analytics 4) Ecommerce Tracking Shopware with Google Tag Manager 

Google Analytics 4 (GA4) is a next-generation analytics solution offered by Google that provides a comprehensive suite of tools for tracking and analyzing user behavior on websites and mobile applications. Shopware is a popular e-commerce platform that enables online businesses to build and manage their online stores.

To use GA4 with Shopware, you would need to integrate GA4 tracking code into your Shopware store. This can usually be done through the Shopware back-end or by setup a data layer that integrates GA4 with Shopware. Once the integration is set up, you can start tracking various user actions and metrics on your Shopware store, such as page views, user acquisition, e-commerce transactions, and more.

With the data collected by GA4, you can gain insights into the performance of your online store and make data-driven decisions to optimize your e-commerce strategy and improve your website’s user experience.

To track purchase events in Google Analytics 4 (GA4) for your Shopware store, you need to send an e-commerce transaction data to GA4. This data should include information about the items purchased, the transaction itself, and the customer information.

In Shopware, you can send the e-commerce transaction data to GA4 by using the GA4 measurement code and the ecommerce object. The ecommerce object is used to define the transaction data and should include details such as the transaction ID, revenue, tax, and shipping information.

To track purchase events, you can use the ecommerce.purchase method, which sends the transaction data to GA4. The method should be called when a customer completes a purchase on your Shopware store, and should include the transaction data defined in the ecommerce object.

Here’s an example of what the GA4 measurement code with the ecommerce.purchase method might look like:

<script>
  window.dataLayer = window.dataLayer || [];
  window.dataLayer.push({
    'event': 'purchase',
    'transaction_id': '1234',
    'affiliation': 'Acme Clothing',
    'value': 35.43,
    'tax': 4.90,
    'shipping': 5.99,
    'items': [
      {
        'item_id': '123-ABC',
        'item_name': 'T-Shirt',
        'item_category': 'Apparel',
        'price': 15.75,
        'quantity': 1
      },
      {
        'item_id': '456-DEF',
        'item_name': 'Jeans',
        'item_category': 'Apparel',
        'price': 19.68,
        'quantity': 1
      }
    ]
  });
</script>
Shopware GA4 Setup For eCommerce

Implement Ecommerce tracking Shopware with Google Tag Manager for GA4

By using data layers to track purchase events in GA4, you can centralize the data collection process and ensure that the data being sent to GA4 is consistent and accurate. This can help you gain a deeper understanding of your e-commerce performance and customer behavior, and make informed decisions to optimize your online store.

Warning: If you do n’t know about javascript or do n’t have developing knowledge then do n’t try to Google Analytics 4(GA4) Ecommerce Tracking with Shopware without module that can broke your site, Cart and other functionality 

Disclaimer: Google tag manager belongs to Google property 

For Contact: mappchero@gmail.com

I am available for Hire on Freelancer: Freelancer.com

I am available for Hire on Upwork: Upwork.com

I am available for Hire on Peopleperhour: Peopleperhour.com

I am available for Hire on Guru: Guru.com

Install Google Analytics 4 (GA4) on Squarespace

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Switch to Google Analytics 4 on a Squarespace using Google Tag Managaer

Google Analytics 4 (GA4) is a new version of Google Analytics that replaces the Universal Analytics (UA) tracking code. GA4 is designed to provide a more integrated and user-friendly experience for tracking website and app data, and includes new features such as cross-device tracking, automated insights, and enhanced ecommerce tracking.

Squarespace is a web content management and website building platform. It provides users with an intuitive drag-and-drop interface for building websites, as well as powerful e-commerce tools for creating online stores. Squarespace offers a range of templates and design options, making it easy for users to create a unique and professional-looking website without the need for coding skills. The platform also includes features such as analytics, SEO optimization, and integrated hosting, making it a complete solution for website creation and management. Squarespace is widely used by individuals, small businesses, and organizations for creating and managing websites for personal, portfolio, and e-commerce purposes.

To install Google Analytics 4 (GA4) on Squarespace:

  1. Create a GA4 property in your Google Analytics account.
  2. Copy the GA4 tracking code from the GA4 property in Google Analytics.
  3. Log into Squarespace and navigate to the “Settings” panel.
  4. Click on “Advanced” and then “Code Injection”.
  5. Paste the GA4 tracking code into the “Header” code injection section.
  6. Save the changes.
  7. Verify the installation by checking the real-time reports in GA4.

To enable ecommerce tracking in Google Analytics 4 (GA4) on Squarespace:

he Squarespace data layer is a JavaScript object that provides information about the content, behavior, and context of a website. The data layer is designed to provide a common interface for passing data between the website and various marketing and analytics tools, including Google Analytics.

The data layer collects information about page views, product information, and events, and makes this data available to other tools through a standardized format. This allows website owners to track and analyze user behavior on their site, and use this information to make informed decisions about website optimization and marketing campaigns.

The Squarespace data layer is implemented on a site-by-site basis, and can be customized to meet the specific needs of each website. To use the data layer, a website owner would typically install the necessary tracking code and configure their analytics or marketing tools to receive data from the data layer.

Warning: If you do n’t know about javascript or do n’t have developing knowledge then do n’t try to Install Google Analytics 4 (GA4) on Squarespace without module that can broke your site, Cart and other functionality 

Disclaimer: Google tag manager belongs to Google property 

For Contact: mappchero@gmail.com

I am available for Hire on Freelancer: Freelancer.com

I am available for Hire on Upwork: Upwork.com

I am available for Hire on Peopleperhour: Peopleperhour.com

I am available for Hire on Guru: Guru.com

 

Google Analytics 4 (GA4) Enhanced Ecommerce Tracking for VirtueMart

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 Google Analytics 4 Enhanced Ecommerce Tracking for VirtueMart using Google Tag Manager

VirtueMart GA4 ecommerce tracking refers to the process of tracking and analyzing customer behavior on an ecommerce website using Google Analytics 4 (GA4) and the VirtueMart e-commerce platform. VirtueMart is an open-source e-commerce solution for Joomla! websites, it allows you to create and manage an online store.

To enable GA4 ecommerce tracking on a VirtueMart website, you will need to set up a GA4 property and add the GA4 tracking code to your website. You can then use GA4 events and enhanced ecommerce tracking to track user behavior, conversion, and revenue on your VirtueMart website.

Integrate GA4 tracking with your VirtueMart website. These data Layer will typically allow you to easily add the GA4 tracking code to your website and provide additional features for tracking ecommerce data in GA4.

Install the GA4 tracking code on your website by following the instructions in the GA4 setup wizard.

  1. Create a GA4 ecommerce tracking data layer variable in GTM by going to the “Variables” section and clicking on the “New” button. Select the “Data Layer Variable” option and enter the name of the variable that will be used to store the ecommerce data (e.g. “transactionData”).

2. Install the GA4 ecommerce tracking data lalyer  for VirtueMart 

3. Configure the plugin by entering your GA4 tracking ID and setting other options such as currency and transaction data. The data layer GA4 should push the transaction data to the data layer variable you created in step 2.

4. Create a GA4 ecommerce tracking tag in GTM by going to the “Tags” section and clicking on the “New” button. Select the “GA4 Configuration” tag type and enter your GA4 tracking ID. In the “Tracking” section, select the “Ecommerce” option and enter the data layer variable name you created in step 2 (e.g. “transactionData”).

5. Test the ecommerce tracking by making a purchase on your website and checking the “Conversions” > “Ecommerce” section in GA4 to see if the transaction data is being collected correctly.

After ensuring that the ecommerce tracking is working correctly, you can set up goals and segments in GA4 to analyze and optimize your ecommerce performance.

Conversion Tracking for VirtueMart

Add Google Analytics 4 (GA4) With VirtueMart

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Volusion Google analytics4 (GA4) eCommerce Tracking

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Setup Google Analytics 4 (GA4) Enhanced E-commerce Tracking on Volusion using Google Tag Manager

In order to track eCommerce purchases on a Volusion website using Google Analytics 4 (GA4), you will need to set up an event with the event name “purchase”. This can be done by creating a new event in your GA4 property, and configuring it to track when a purchase is made on your website. You will also need to add the appropriate tracking code to your Volusion website, which will allow GA4 to collect data on the purchase event.

You can also add the purchase event in the Volusion platform by adding the GA4 tracking code to your store and configuring it to send events for purchase. The event name for purchase should be set as ‘purchase’ or ‘transaction’ in order to identify the purchase event in GA4.

A data layer is a concept used in Google Analytics 4 (GA4) to collect and organize data from a website. In the case of a Volusion website, the data layer is a JavaScript object that is used to pass information about the website and its visitors to GA4. This information can include details about the page being viewed, the products being viewed or purchased, and any other relevant information about the user’s interactions with the website.

To implement a data layer on a Volusion website, you will need to create a JavaScript object that contains the data you want to collect, and then add it to the website’s code. This can be done by adding the data layer code to the website’s global script, or by adding it to specific pages or templates as needed.

Once the data layer is in place, it can be used to send data to GA4 by using the GA4 tracking code. This will allow you to track and analyze the data in GA4, such as product data, purchase data, user data, and more.

In order to track eCommerce transactions on a Volusion website using Google Analytics 4 (GA4), you will need to add the GA4 tracking code to your website and configure it to send eCommerce data to GA4. This process typically involves the following steps:

  • Create a GA4 property for your website if you haven’t already done so.
  • Get the GA4 tracking code for your website by going to the GA4 property and clicking on the “Admin” button.
  • Add the GA4 tracking code to the header of your Volusion website. This can be done by editing the global script or by adding the code to specific pages or templates as needed.
  • Once the GA4 tracking code is in place, you will need to configure it to send eCommerce data to GA4. This can be done by setting up eCommerce tracking in the GA4 property, and by adding eCommerce tracking code to your Volusion website.
  • Make sure that you have implemented the data layer correctly in order to send the eCommerce data correctly to GA4
  • Test the tracking by making a purchase on your website and then verifying the data in the GA4 property.

When implementing eCommerce tracking on a Volusion website using Google Analytics 4 (GA4), it’s important to include specific data layer variables in order to send the correct information to GA4. These variables should be included in the data layer JavaScript object that is used to pass information about the website and its visitors to GA4.

The specific data layer variables that should be included for eCommerce tracking on a Volusion website include:

ecommerce“: This variable should be set to an object that contains information about theeCommerce transaction, such as the transaction ID, revenue, and any relevant product information.

event“: This variable should be set to “purchase” in order to indicate that a purchase has been made.

eventCallback“: This variable is a function that is called after the purchase event is sent to GA4.

eventTimeout“: This variable is used to specify the amount of time, in milliseconds, that the eventCallback function should wait before being called.

items“: This variable should be set to an array of objects that contain information about the products that were purchased, such as the product ID, name, price, and quantity.

These variables should be included in the data layer, and passed to GA4 using the GA4 tracking code. This will allow you to track and analyze eCommerce data in GA4, such as product data, purchase data, and user data.

Google Analytics 4 (GA4) Ecommerce Tracking in Volusion

Java Script Install Google Analytics 4 (GA4) Enhanced E-Commerce Tracking Volusion Store using Google Tag Manager

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OpenCart Enhanced E-Commerce Tracking in Google Analytics (GA4)

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In Google Analytics 4 (GA4), the OpenCart Enhanced eCommerce data layer variables are used to track specific events related to ecommerce activity on your website. These events can include things like product views, add to cart, and purchase transactions.

Here are some examples of the events that can be tracked using the GA4 OpenCart Enhanced eCommerce data layer variables:

Product View: This event is triggered when a user views a product on your website. The data layer variable may include information such as the product ID, name, and price.

Add to Cart: This event is triggered when a user adds a product to their shopping cart. The data layer variable may include information such as the product ID, name, and quantity added.

Purchase: This event is triggered when a user completes a purchase on your website. The data layer variable may include information such as the transaction ID, total revenue, and product details.

Checkout: This event is triggered when a user starts the checkout process. The data layer variable may include information such as the products in the cart, total cost and tax.

Refund: This event is triggered when a refund is processed. The data layer variable may include information such as the transaction ID, the products and the amount refunded.

When you use GA4 OpenCart Enhanced eCommerce data layer, it pushes the information from your store to the GA4 data layer object. This allows you to track ecommerce activity in GA4 and gain more detailed insights about user behavior on your website.

Here’s an example of how you can use the data layer to track a purchase event in OpenCart Enhanced E-Commerce Tracking using GA4:

dataLayer.push({
  'event': 'purchase',
  'transaction_id': '12345',
  'value': '100',
  'tax': '10',
  'shipping': '5',
  'items': [{
    'item_id': 'product1',
    'item_name': 'Product 1',
    'item_category': 'category1',
    'price': '50',
    'quantity': '1'
  },
  {
    'item_id': 'product2',
    'item_name': 'Product 2',
    'item_category': 'category2',
    'price': '30',
    'quantity': '1'
  }]
});
Google Analytics 4 Enhanced Ecommerce Tracking for OpenCart

Google Analytics 4 (GA4) Enhanced Ecommerce Tracking for OpenCart using Google Tag Manager

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nopCommerce Google Analytic (GA4) Enhanced Ecommerce tracking

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nopCommerce Google Analytic (GA4) Enhanced Ecommerce Tracking using Google Tag Manager

Google Analytics 4 (GA4) ecommerce tracking in nopCommerce allows you to track important ecommerce data such as product impressions, product clicks, add to cart events, and purchase transactions. This data can be used to gain insights into customer behavior and purchase patterns, which can help you optimize your ecommerce strategy and improve the user experience on your website.

nopCommerce is an open-source ecommerce platform that allows you to track ecommerce data in Google Analytics 4 (GA4) using enhanced ecommerce tracking. To set up GA4 enhanced ecommerce tracking in nopCommerce, you will need to:

  1. Create a GA4 property in your Google Analytics account and get the tracking code.

2. Install and configure the GA4 tracking code with data layer in your nopCommerce site.

3. Create a data layer object that contains the ecommerce data, including information about products, transactions, and user behavior.

4. Map the nopCommerce events such as “add to cart”, “remove from cart”, “purchase” and other ecommerce events to GA4 events using the data layer variables.

5. Add the data layer object to the appropriate pages on your website, such as the product detail page, cart page, and checkout page.

6. Enable ecommerce tracking in your GA4 property settings.

7. Verify your ecommerce data is being tracked correctly by checking the GA4 real-time report and ecommerce reports.

Implementing GA4 enhanced ecommerce tracking using the data layer in nopCommerce can be a bit more complex than using the GA4 Data layer .

It requires more technical knowledge, but it also provides more flexibility and control over the data that is being sent to GA4. Additionally, it also requires you to write custom code to handle the data layer events and adding the data layer object to the pages.

It’s worth noting that setting up GA4 ecommerce tracking in nopCommerce may require some technical knowledge and experience in working with GA4 and nopCommerce. But once it’s set up, it will provide you with detailed insights into customer behavior and purchase patterns, which can help you optimize your ecommerce strategy and improve the user experience on your website.

Google Analytics 4 (GA4) with Enhanced eCommerce

Google Analytics 4 (GA4) nopCommerce with Enhanced eCommerce using Google Tag Manager

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Google Analytic 4 (GA4) Enhanced Ecommerce Data Layer for Drupal eCommerce

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Advanced Google Analytics 4 (GA4) Enhanced Ecommerce Integration with Google Tag Manager using dataLayer Drupal eCommerce

Google Analytics 4 (GA4) is the latest version of Google Analytics and it includes new features such as enhanced ecommerce data tracking. The enhanced ecommerce data layer for Drupal eCommerce is a way to integrate GA4 with your Drupal eCommerce website, allowing you to track detailed ecommerce data such as product impressions, product clicks, add to cart events, and purchase transactions. This data can be used to gain insights into customer behavior, improve the user experience, and optimize your ecommerce strategy. To implement GA4 enhanced ecommerce data layer in Drupal eCommerce, you need to use the GA4 data layer which will provide you the GA4 tracking code to be inserted in your website and also provide the necessary data layer events to be mapped with GA4 events.

The enhanced ecommerce data layer for Drupal eCommerce requires certain variables to be set in order to properly track ecommerce data in GA4. These variables include:

  • ecommerce‘: This is the main object that contains all the ecommerce data.
  • ecommerce.purchase‘: This object contains information about a purchase transaction, including the transaction ID, revenue, tax, shipping, and coupon code.
  • ‘ecommerce.add’: This object contains information about an add to cart event, including the product ID, name, price, and quantity.
  • ecommerce.remove‘: This object contains information about a remove from cart event, including the product ID.
  • ‘ecommerce.detail’: This object contains information about a product detail view event, including the product ID and name.
  • ‘ecommerce.impressions’: This object contains information about product impressions, including the product ID, name, category, and list.
  • ‘ecommerce.promoClick’: This object contains information about a promo click event, including the promo ID and name.
  • ecommerce.promoView‘: This object contains information about a promo view event, including the promo ID and name.

These variables are to be configured in GA4 Data Layer  for Drupal eCommerce, and once the GA4 data Layer is configured correctly, it will automatically send the ecommerce data to GA4 when the corresponding events occur on the website.

Google Analytics 4 Ecommerce Tracking Drupal eCommerce

Google Analytics 4 Drupal eCommerce Enhanced Ecommerce tracking (GA4) using Google Tag Manager

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Google Analytics 4 (GA4) Ecommerce Tracking with PrestaShop

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Google Analytics 4 (GA4) Enhanced Ecommerce PrestaShop for Google Tag Manager

Google Analytics 4 (GA4) Enhanced Ecommerce tracking allows you to track customer interactions with your online store such as product views, add-to-carts, and purchases. This feature can be used to gain insights into customer behavior and improve the performance of your online store.

To enable Enhanced Ecommerce tracking in GA4 with PrestaShop, you will need to install the Google Tag Manager and connect it to your GA4 property. Additionally, you will need to add the Enhanced Ecommerce tracking code to your PrestaShop website. This can be done by adding the code to the theme template files or by using the Data Layer custom Code 

The Data Layer is a JavaScript object that stores information about a customer’s interactions with your website. This information can then be passed to Google Analytics for tracking and analysis. By using the Data Layer, you can track more detailed information about customer interactions with your online store, such as product details, promotions, and checkout steps.

Once you have set up Enhanced Ecommerce tracking with the Data Layer, you will be able to see detailed reports in your GA4 account on customer behavior, such as product views, add-to-carts, and purchases. This will help you understand customer behavior and make data-driven decisions to improve your online store’s performance.

Enhanced ecommerce tracking in PrestaShop can be accomplished by adding the necessary code snippets to the site’s template files. The data layer code is a JavaScript object that contains information about the user’s shopping activity, such as product details, transaction data, and more. This information can then be passed to Google Analytics (GA4) to track ecommerce events and create detailed reports. You can find more information on how to set up Enhanced Ecommerce tracking in the PrestaShop documentation.

To track a purchase event using the data layer in PrestaShop with GA4, you would need to add the following code snippet to the “Order Confirmation” page

<script>
dataLayer.push({
  event: "purchase",
  ecommerce: {
    'transaction_id': '{{ order.id }}',
    'affiliation': '{{ shop.name }}',
    'value': '{{ order.total_paid }}',
    'tax': '{{ order.total_tax }}',
    'shipping': '{{ order.total_shipping }}',
    'coupon': '{{ order.gift_message }}',
    'items': [
      {% for product in order.products %}
      {
        'item_name': '{{ product.name }}',
        'item_id': '{{ product.reference }}',
        'price': '{{ product.price }}',
        'quantity': '{{ product.quantity }}',
        'item_brand': '{{ product.manufacturer_name }}',
        'item_category': '{{ product.category_name }}'
      },
      {% endfor %}
    ]
  });
</script>

The above code will push the purchase event and its associated information, such as the transaction ID, affiliation, value, tax, shipping, and coupon details, to GA4. Additionally, the code will push the product details such as name, ID, price, quantity, brand, and category to GA4.

You should also have GA4 tracking code implemented on your site for this event to be tracked by GA4.

Please note that the above code is an example, you may need to adjust it according to your website structure.

Google Analytics 4 (GA4) Ecommerce Tracking with PrestaShop

Advanced Google Analytics (GA4) Enhanced Ecommerce PrestaShop using Google Tag Manager

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