Google Analytics 4 (GA4) is the latest version of the Google Analytics platform that provides advanced features and insights into your website or mobile app’s performance.

Here is a basic setup guide and reporting overview for GA4:

Basic Setup:

Create a GA4 Property: To get started with GA4, you need to create a property in your Google Analytics account. This is where all your data will be stored and analyzed. You can create a property for your website or mobile app.

Add the GA4 Tracking Code: Once you have created a GA4 property, you need to add the GA4 tracking code to your website or mobile app. This code is what allows Google Analytics to track user behavior on your site or app. You can copy and paste the tracking code into the header section of your site or app.

Set Up Data Streams: GA4 allows you to track data separately for your website and mobile app. To do this, you need to set up data streams for each one. Once you have created the data streams, you will be provided with unique tracking codes for each one, which you can then add to your website or mobile app.

Configure Events and Conversions: GA4 allows you to track a wide range of events and conversions, such as button clicks, video views, and form submissions. You can configure events and conversions in the GA4 interface by creating new events or conversions and defining the specific criteria that trigger them.

Define Your Business Objectives and Goals: To get the most out of GA4, it is important to define your business objectives and goals. This will allow you to track the metrics that matter most to your business and make data-driven decisions based on that information. You can define your business objectives and goals in the GA4 interface by creating new goals and defining the specific criteria that need to be met in order to achieve them.

Enable Data Sharing and Integrations: GA4 allows you to share data and integrate with other Google products, such as Google Ads and Google Search Console. You can enable data sharing and integrations in the GA4 interface by selecting the specific products you want to share data with or integrate with, and configuring the settings accordingly.

Reporting Overview:

Home Page: The GA4 home page provides a quick overview of your website or app’s performance, including metrics such as active users, conversion rates, and revenue.

Analysis Hub: The Analysis Hub allows you to create custom reports and analyze your data in a variety of ways. You can choose from a variety of templates and tools to create reports that are tailored to your specific needs.

Real-time Reporting: GA4 allows you to view real-time data about your website or app, including the number of active users and the pages they are visiting. This can be useful for monitoring traffic spikes and identifying issues in real-time.

User Explorer: The User Explorer allows you to view individual user behavior on your website or app. This can be useful for identifying patterns and trends in user behavior and making data-driven decisions based on that information.

Funnel Analysis: Funnel Analysis allows you to track user behavior through a specific sequence of events, such as the checkout process on an e-commerce site. This can be useful for identifying areas of your website or app where users are dropping off and making improvements to those areas.

Overall, GA4 is a powerful tool that can help you track user behavior on your website or app and make data-driven decisions based on that information. By following the basic setup steps and exploring the various reporting options, you can gain valuable insights into your users and optimize your site or app for maximum success.

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Klaviyo is an email marketing platform that enables businesses to send personalized, targeted emails to their customers. To do this effectively, Klaviyo offers onsite tracking, which involves tracking customers’ behavior on the business’s website. Google Tag Manager is a tool that simplifies the process of implementing tracking codes on a website.

Here are the steps to integrate Klaviyo onsite tracking using Google Tag Manager:

Step 1: Set up Klaviyo Website Tracking

To start, you need to set up Klaviyo website tracking. This involves creating an account on Klaviyo and installing a tracking code on your website.

Here are the steps to do this:

1. Create a Klaviyo account: First, create an account on Klaviyo by going to https://www.klaviyo.com/ and clicking on “Get Started for Free.”
2. Set up website tracking: Once you’re logged into your Klaviyo account, navigate to the “Tracking” section and select “Setup Web Tracking.”
3. Install the Klaviyo tracking code: Follow the instructions provided by Klaviyo to install the tracking code on your website. You’ll need to add the tracking code to the header of your website so that it loads on every page.
4. Verify installation: Once you’ve installed the tracking code, go back to Klaviyo and click on “Verify Installation.” Klaviyo will check if the code is installed correctly.

Step 2: Set up Google Tag Manager

Next, you need to set up a Google Tag Manager account. Google Tag Manager is a free tool that enables you to add and manage tracking tags on your website without having to edit your website’s code.

Here are the steps to set up a Google Tag Manager account:

1. Create a Google Tag Manager account: Go to https://tagmanager.google.com/ and click on “Create Account.”
2. Set up a container: Once you’ve created your account, you need to set up a container. A container is a place to store your tracking tags. Click on “Create Container” and follow the prompts to set up your container.
3. Add the Google Tag Manager code to your website: To use Google Tag Manager, you need to add a code snippet to your website’s header. Google Tag Manager will provide you with the code snippet once you’ve set up your container.
4. Verify installation: After you’ve added the code snippet to your website’s header, go back to Google Tag Manager and click on “Verify Installation.” Google Tag Manager will check if the code is installed correctly.

Step 3: Install Klaviyo Tracking Code in Google Tag Manager

Once you’ve set up Klaviyo website tracking and Google Tag Manager, the next step is to install the Klaviyo tracking code in Google Tag Manager. This allows you to track your customers’ behavior on your website and send more targeted emails.

Here are the steps to install the Klaviyo tracking code in Google Tag Manager:

1. Create a new tag: In Google Tag Manager, click on “Tags” and then “New.”
2. Select “Custom HTML” tag type: Choose “Custom HTML” as the tag type.
3. Copy and paste the Klaviyo tracking code: Go back to your Klaviyo account and copy the tracking code that you installed earlier. Paste the code into the “Custom HTML” box in Google Tag Manager.
4. Save the tag: Save the tag by clicking on “Save” in the upper right-hand corner of the screen.

Step 4: Create a Trigger in

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Conversion tracking is an essential aspect of any digital marketing campaign. It helps you to understand the effectiveness of your marketing efforts and make data-driven decisions to improve your ROI. Google Tag Manager (GTM) and Google Analytics 4 (GA4) are two powerful tools that can help you to set up and track conversions. In this article, we will discuss how to set up conversion tracking using GTM’s data layer and GA4 in simple terms.

Step 1: Create a GA4 Property and Install the GA4 Global Site Tag

The first step is to create a GA4 property and install the GA4 global site tag on your website. This step is important because it enables GA4 to track user behavior and collect data for analysis. Here are the steps to create a GA4 property:

1. Go to the Google Analytics homepage and sign in with your Google account.
2. Click on the “Admin” tab in the bottom left corner.
3. Under the “Property” column, click on “Create Property.”
4. Select “GA4 Property” from the dropdown menu and fill in the necessary details.
5. Click on “Create” to create your GA4 property.

Once you have created your GA4 property, you will need to install the GA4 global site tag on your website. The global site tag is a piece of JavaScript code that collects data from your website and sends it to GA4 for analysis.

Here’s how you can install the GA4 global site tag:

1. Go to your GA4 property page and click on the “Admin” tab.
2. Under the “Property” column, click on “Data Streams.”
3. Click on “Web” to create a new web data stream.
4. Fill in the necessary details and click on “Create Stream.”
5. Follow the instructions to install the GA4 global site tag on your website.

Step 2: Set up Conversion Tracking Using GTM’s Data Layer

The next step is to set up conversion tracking using GTM’s data layer. The data layer is a JavaScript array that stores information about user interactions on your website. It enables you to collect data and send it to GA4 for analysis. Here’s how you can set up conversion tracking using GTM’s data layer:

1. Go to your GTM account and create a new tag.
2. Select “Google Analytics: GA4 Configuration” as the tag type.
3. Under “Tag Settings,” select your GA4 property.
4. Under “Advanced Settings,” select “Data Layer” as the data source.
5. Fill in the necessary details and click on “Save.”
6. Create a new trigger for your conversion event. For example, if you want to track form submissions, create a trigger for the form submission event.
7. Assign the trigger to the GA4 tag you created in step 2.

Step 3: Set up Custom Conversions in GA4

The final step is to set up custom conversions in GA4. Custom conversions are events that you define as conversions. They enable you to track user behavior and analyze the effectiveness of your marketing campaigns. Here’s how you can set up custom conversions in GA4:

1. Go to your GA4 property page and click on “Events” in the left navigation menu.
2. Click on “Create Event” and fill in the necessary details for your conversion event. For example, if you want to track form submissions, name your event “Form Submission.”
3. Click on “Save” to create your custom conversion event.
4. Once you have created your custom conversion event, you can set up conversion goals based on that event. Click on “Conversion Goals” in the left navigation menu and follow the instructions to set up your conversion goals.

Conclusion

Setting up conversion tracking

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Google Analytics 4 (GA) is a powerful analytics tool that allows you to track and analyze data from your website or mobile app. In order to use GA, you need to set up a property, which is essentially a container for your website or app data.

However, I can certainly provide you with a simplified explanation of the basic property setup in GA4.

Google Analytics 4 is a web analytics service that tracks website traffic, user behavior, and other related metrics. GA4 is the newest version of Google Analytics, replacing Universal Analytics (UA) as the default analytics platform.

To set up a basic property in GA4, follow these steps:

1. Create a Google Analytics account if you don’t already have one.
2. Once you’re logged in, navigate to the GA4 property setup screen.
3. Enter your property name and select your time zone.
4. Choose your data-sharing settings (this is optional).
5. Click on the “Create” button to create your GA4 property.

Once your property is created, you will be provided with a GA4 tracking code. This tracking code is a snippet of JavaScript that needs to be added to every page of your website.

To add the tracking code to your website, follow these steps:

1. Copy the tracking code from your GA4 property settings.
2. Paste the tracking code into the header section of every page of your website, just before the closing tag.
3. Save and publish your website.

After you’ve added the tracking code to your website, you can start tracking your website’s performance in GA4. You can view your website’s performance by navigating to the GA4 dashboard, where you’ll find various reports and metrics related to your website’s traffic and user behavior.

To set up a GA property, you’ll need to follow these steps:

Create a Google Analytics account: If you don’t already have a Google Analytics account, you’ll need to create one. Go to the Google Analytics website and sign in with your Google account. If you don’t have a Google account, you’ll need to create one.

Set up a GA property: Once you’re signed in to your Google Analytics account, you’ll need to set up a GA property for your website or mobile app. Click on the “Admin” tab at the bottom left of the screen, and then click on “Create Property.”

Choose your property type: When you create a new property, you’ll be prompted to choose the type of property you want to set up. For most websites, you’ll want to choose “Web” property. If you’re setting up GA for a mobile app, choose “App” property.

Enter your property details: Once you’ve chosen your property type, you’ll need to enter some basic information about your website or app. This includes the name of your property, the website URL or app ID, and the reporting time zone.

Connect your property to your website or app: To start tracking data from your website or app, you’ll need to connect your GA property to your website or app. Depending on the type of property you’re setting up, this may involve adding a GA tracking code to your website, or integrating the GA SDK into your mobile app.

Verify your tracking: After you’ve connected your property to your website or app, you’ll need to verify that your tracking is working correctly. You can do this by checking your real-time data in GA, or by waiting a day or two for your data to start appearing in your GA reports.

Customize your GA property: Once your GA property is set up and tracking data correctly, you can customize it to fit your specific needs. This includes setting up goals, creating custom reports, and configuring other settings in GA.

Overall, setting up a GA property is a relatively simple process that can have a big impact on your website or app’s performance. By tracking and analyzing your data in GA, you can gain valuable insights into how your users are interacting with your site or app, and make informed decisions about how to improve it.

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Google Analytics is a web analytics service that helps website owners and marketers track and analyze their website’s traffic and user behavior. In October 2020, Google announced the release of Google Analytics 4 (GA4), which is the next generation of their web analytics platform. GA4 is designed to provide a more holistic view of user behavior across different devices and channels and offers new features and functionalities that are not available in the previous version of Google Analytics, Universal Analytics.

What is Google Analytics 4?

Google Analytics 4 is a new version of the Google Analytics platform that is designed to provide a more complete view of user behavior across different devices and channels. GA4 uses a new measurement model that focuses on events rather than pageviews, which provides more accurate tracking of user behavior and allows website owners and marketers to measure the impact of their marketing efforts more effectively.

One of the key benefits of GA4 is that it allows website owners and marketers to analyze user behavior across different devices, including mobile apps, web apps, and websites, using a single property. This means that GA4 provides a more complete view of the customer journey and helps website owners and marketers understand how users interact with their brand across different touchpoints.

Another key benefit of GA4 is that it offers new features and functionalities that are not available in Universal Analytics, such as machine learning-powered insights, cross-device reporting, and enhanced data privacy controls.

Why migrate to Google Analytics 4?

There are several reasons why website owners and marketers should consider migrating to GA4:

1. Better tracking of user behavior: GA4 uses a new measurement model that focuses on events rather than pageviews, which provides more accurate tracking of user behavior and allows website owners and marketers to measure the impact of their marketing efforts more effectively.

2. Cross-device tracking: GA4 allows website owners and marketers to analyze user behavior across different devices, including mobile apps, web apps, and websites, using a single property. This provides a more complete view of the customer journey and helps website owners and marketers understand how users interact with their brand across different touchpoints.

3. New features and functionalities: GA4 offers new features and functionalities that are not available in Universal Analytics, such as machine learning-powered insights, cross-device reporting, and enhanced data privacy controls.

4. Future-proof: GA4 is the future of Google Analytics, and website owners and marketers who migrate to GA4 will benefit from continued support and updates from Google.

How to migrate to Google Analytics 4?

Migrating to GA4 involves creating a new GA4 property and updating your website or app’s tracking code. Here’s a step-by-step guide to the migration process:

Step 1: Create a new GA4 property

The first step in the migration process is to create a new GA4 property in your Google Analytics account. To do this, follow these steps:

1. Sign in to your Google Analytics account.
2. Click on the Admin tab in the lower-left corner of the page.
3. In the Property column, click on the dropdown menu and select “Create Property.”
4. Select “Web” or “App” depending on the type of property you want to create.
5. Follow the prompts to create your new property.

Step 2: Add the GA4 tracking code to your website or app

1. Once you have created your new GA4 property, you need to update your website or app’s tracking code to include the GA4 tracking code. Here’s how to do this:
2. Locate your GA4 tracking code by clicking on the “Data Streams” tab in your GA4 property and selecting the appropriate data stream (web or app).

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Google Analytics 4 (GA4) is the latest version of Google Analytics, and it comes with a host of new features and capabilities. If you are currently using Google Analytics, you may be wondering how to migrate to GA4 or how to configure it for the first time. In this article, we will explain the GA4 configuration and migration process in simple terms.

GA4 Configuration

The first step in using GA4 is to set up a new property. To do this, you need to have a Google account, and you need to log in to the Google Analytics interface. Once you are logged in, you can create a new GA4 property by clicking on the “Admin” button and selecting “Create Property” from the dropdown menu.

The next step is to provide some basic information about your property. This includes the name of your property, the time zone you are in, and the currency you use. You will also need to choose whether you want to share your data with Google to help improve their products and services.

Once you have provided this information, you will be taken to a screen where you can configure some of the advanced settings for your property. This includes things like setting up data streams, enabling tracking for different platforms, and configuring conversion events.

Data Streams

A data stream is a connection between your property and a specific data source, such as a website or mobile app. To set up a data stream, you need to provide some basic information about the source, such as the URL of your website or the app ID for your mobile app.

Once you have set up a data stream, you can configure the tracking settings for that source. This includes things like enabling page views, events, and user properties, as well as configuring any custom dimensions or metrics that you want to track.

Tracking Settings

The tracking settings allow you to specify what types of data you want to track for your property. This includes things like page views, events, and user properties.

Page views are the basic building blocks of web analytics, and they allow you to track how many times a particular page on your website is viewed. Events, on the other hand, allow you to track specific actions that users take on your website or app, such as clicking a button or submitting a form.

User properties are pieces of information about your users, such as their location, device type, or age. By tracking user properties, you can better understand your audience and tailor your content to their needs.

Conversion Events

Conversion events are specific actions that you want your users to take, such as making a purchase or filling out a contact form. By tracking these events, you can see how many users are completing them and how much revenue they are generating for your business.

To set up a conversion event in GA4, you need to specify the details of the event, such as the event name and the type of conversion it represents. You can also configure additional settings, such as the value of the conversion and the URL of the page that the conversion occurred on.

Once you have configured your data streams, tracking settings, and conversion events, you are ready to start collecting data for your property.

GA4 Migration

If you are already using Google Analytics, you may be wondering how to migrate to GA4. The process of migrating to GA4 involves a few different steps.

Step 1: Create a new GA4 Property

The first step in migrating to GA4 is to create a new GA4 property. You can do this by following the steps outlined in the GA4 configuration section above.

Step 2: Set up a Measurement ID for Your Existing Property

Once you have created a new GA4 property, you need to set up a measurement ID for your existing property. This will allow you to link your existing property to your new GA

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Google Tag Manager (GTM) is a tool that helps website owners add tracking codes and tags to their website. Google Tag Manager allows marketers and website owners to add a layer of data collection on their website that helps them track user behavior and website performance.

Google Ads is an advertising platform that allows businesses to advertise their products or services on Google’s search engine results page. Google Ads allows businesses to create and manage ads, select their target audience, and set a budget for their campaigns.

Google Tag Manager Data Layer:

The Google Tag Manager Data Layer is a JavaScript object that stores information about user behavior on a website. The Data Layer captures information such as page views, form submissions, clicks, and other user interactions. The Data Layer is a crucial part of Google Tag Manager because it allows marketers to track and collect data from their website without the need for a developer to add tracking codes manually.

The Data Layer can be customized to capture specific information that is important to the marketer. For example, an ecommerce website might want to capture information about a user’s purchase behavior, such as the product name, price, and quantity. This information can be added to the Data Layer and used to create more targeted and personalized ads.

Google Ads Event:

A Google Ads Event is a specific user action that triggers an event in Google Ads. Events can be tracked using the Google Tag Manager Data Layer. Events can be anything from a user clicking on a link or button to a user completing a purchase. When an event is triggered, it sends data to Google Ads that can be used to track the effectiveness of a campaign.

For example, a business might create an event for when a user completes a purchase on their website. This event would be triggered when the user reaches the “thank you” page after making a purchase. The event would send data to Google Ads about the purchase, such as the product name, price, and quantity. This data can then be used to optimize the campaign and make it more effective.

Figuring Google Tag Manager Data Layer and Google Ads Event:

To figure out the Google Tag Manager Data Layer and Google Ads Event, you need to follow the below steps:

Step 1: Set up Google Tag Manager:

To use Google Tag Manager, you first need to set up an account. Once you have created an account, you need to add the Google Tag Manager code to your website. This code allows Google Tag Manager to track user behavior on your website.

Step 2: Set up the Data Layer:

The Data Layer needs to be set up on your website so that it can capture information about user behavior. This can be done by adding a JavaScript code to your website that creates a Data Layer object.

Step 3: Customize the Data Layer:

Once the Data Layer is set up, you can customize it to capture specific information about user behavior. This can be done by adding code to your website that adds information to the Data Layer object.

Step 4: Set up Google Ads Conversion Tracking:

To track user behavior on your website, you need to set up Google Ads Conversion Tracking. This allows you to track user behavior and optimize your campaigns.

Step 5: Create a Google Ads Event:

To create a Google Ads Event, you need to create a new conversion action in your Google Ads account. This can be done by clicking on the “Tools” menu and selecting “Conversions”. Once you have created a new conversion action, you need to set it up to track the specific user behavior that you want to track.

Step 6: Add the Event to Google Tag Manager:

Once you have created a Google Ads Event, you need to add it to Google Tag Manager. This can be done by creating a new tag in Google Tag Manager and selecting “Google Ads Conversion Tracking” as the tag type.

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Custom Event Tracking for GA4 Leads is a powerful tool that allows businesses to track and measure specific actions taken by their website visitors or mobile app users. This data can then be used to optimize the website or app for better user engagement, higher conversion rates, and increased revenue.

I will cover everything you need to know about Custom Event Tracking for GA4 Leads, including:

1. What is Custom Event Tracking?
2. Why is Custom Event Tracking important for businesses?
3. What are the benefits of Custom Event Tracking for GA4 Leads?
4. How to set up Custom Event Tracking for GA4 Leads?
5. How to use Custom Event Tracking for GA4 Leads to optimize your website or app?

What is Custom Event Tracking?

Custom Event Tracking is a feature of Google Analytics that allows businesses to collect data on specific actions that users take on their website or mobile app. These actions are called events, and they can be anything from filling out a form to clicking a button to watching a video. By tracking these events, businesses can gain valuable insights into how users interact with their website or app and where they might be encountering obstacles or pain points.

Why is Custom Event Tracking important for businesses?

Custom Event Tracking is important for businesses because it allows them to measure the effectiveness of their website or mobile app. By tracking specific actions, businesses can see which parts of their site or app are working well and which parts need improvement. This information can help businesses optimize their site or app for better user engagement, higher conversion rates, and increased revenue.

What are the benefits of Custom Event Tracking for GA4 Leads?

Custom Event Tracking for GA4 Leads offers several benefits, including:

Track specific actions: With Custom Event Tracking, businesses can track specific actions taken by their website visitors or mobile app users. This can include actions such as form submissions, button clicks, or video views.

Measure effectiveness: By tracking these specific actions, businesses can measure the effectiveness of their website or app. They can see which parts of their site or app are working well and which parts need improvement.

Optimize for user engagement: Custom Event Tracking can help businesses optimize their site or app for better user engagement. They can see which actions lead to higher engagement and which actions lead to lower engagement.

Increase conversion rates: By optimizing for user engagement, businesses can increase their conversion rates. They can see which actions lead to more conversions and which actions lead to fewer conversions.

Improve revenue: By increasing their conversion rates, businesses can improve their revenue. They can see which actions lead to higher revenue and which actions lead to lower revenue.

How to set up Custom Event Tracking for GA4 Leads?

Setting up Custom Event Tracking for GA4 Leads involves several steps, including:

Create custom events: The first step in setting up Custom Event Tracking is to create custom events. Custom events are specific actions that businesses want to track on their website or mobile app. These actions should be tied to their business goals and objectives, such as lead generation or conversion.

Set up event parameters: Once businesses have created their custom events, they will need to set up event parameters. Event parameters are additional pieces of information that provide context to an event. They can include information such as the user’s location or the type of device they are using.

Implement tracking code: After creating custom events and setting up event parameters, businesses will need to implement tracking code. This code will need to be added to their website or mobile app to track the custom events.

Test tracking code: Before deploying tracking code to a live website or app, businesses should test the code to ensure that it is working correctly.

View event data in Google Analytics: Once tracking code has been deployed, businesses can view their event data in Google Analytics.

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Setting up Google Analytics 4 (GA4) tracking can seem intimidating at first, but with the right guidance, it can be a straightforward process. In this guide, we will break down the steps involved in setting up GA4 tracking in simple terms.

What is Google Analytics 4?

Before we dive into the setup process, let’s first discuss what Google Analytics 4 is and why it’s important. Google Analytics 4 (GA4) is the latest version of Google’s analytics platform, which is designed to help businesses gain a better understanding of their website and app visitors. GA4 offers many new features and improvements over the previous version of Google Analytics, including:

A more user-centric approach to data collection: GA4 uses an event-driven model to collect data, which means that every user interaction on your website or app can be tracked as an event. This approach provides more detailed insights into how users are engaging with your content.

Enhanced machine learning capabilities: GA4 uses Google’s advanced machine learning algorithms to provide deeper insights into user behavior and predict future outcomes.

Improved data privacy: GA4 is designed to be more transparent about data collection and usage, and includes built-in controls to help businesses comply with data privacy regulations like GDPR and CCPA.

Now that we have a basic understanding of what GA4 is, let’s dive into the steps involved in setting it up.

Step 1: Create a new GA4 property

The first step in setting up GA4 tracking is to create a new property in your Google Analytics account. To do this, follow these steps:

1. Log in to your Google Analytics account and navigate to the “Admin” section.
2. In the “Property” column, click on the dropdown menu and select “Create Property.”
3. Choose “Web” or “App” as the property type, depending on whether you want to track a website or mobile app.
4. Enter a name for your property and select the time zone and currency that you want to use.
5. Click “Create” to finish creating your property.
6. Once you have created your new property, you will be taken to the property’s dashboard.

Step 2: Set up data streams

The next step in setting up GA4 tracking is to set up data streams. Data streams are used to collect data from your website or app and send it to your GA4 property. To set up a data stream, follow these steps:

1. On your property dashboard, click on “Data Streams” in the left-hand menu.
2. Click on the “Add Stream” button.
3. Choose “Web” or “App” as the data stream type, depending on whether you want to track a website or mobile app.
4. Enter a name for your data stream and select the platform that you are using (e.g. WordPress, Shopify, Android, iOS, etc.).
5. Follow the instructions provided to set up your data stream. This will typically involve installing a tracking code on your website or app.
6. Once you have set up your data stream, you will start collecting data in your GA4 property.

Step 3: Set up event tracking

One of the key features of GA4 is its event-driven data collection model. This means that you can track every user interaction on your website or app as an event, and use this data to gain deeper insights into user behavior. To set up event tracking in GA4, follow these steps:

1. On your property dashboard, click on “Events” in the left-hand menu.
2. Click on the “Set up event tracking” button.
3. Follow the instructions provided to set up event tracking. This will typically involve creating event parameters and assigning them to specific user interactions

Warning: If you don’t know about javascript or don’t have developing knowledge then don’t try to Set up Google Analytics 4 (GA4) Tracking with Google Tag Manager and GA4 using Google Tag Manager Website and Appe that can break your site, Cart and other functionality 

Disclaimer: Google tag manager belongs to Google property 

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