Conversion tracking is an essential aspect of any digital marketing campaign. It helps you to understand the effectiveness of your marketing efforts and make data-driven decisions to improve your ROI. Google Tag Manager (GTM) and Google Analytics 4 (GA4) are two powerful tools that can help you to set up and track conversions. In this article, we will discuss how to set up conversion tracking using GTM’s data layer and GA4 in simple terms.

Step 1: Create a GA4 Property and Install the GA4 Global Site Tag

The first step is to create a GA4 property and install the GA4 global site tag on your website. This step is important because it enables GA4 to track user behavior and collect data for analysis. Here are the steps to create a GA4 property:

1. Go to the Google Analytics homepage and sign in with your Google account.
2. Click on the “Admin” tab in the bottom left corner.
3. Under the “Property” column, click on “Create Property.”
4. Select “GA4 Property” from the dropdown menu and fill in the necessary details.
5. Click on “Create” to create your GA4 property.

Once you have created your GA4 property, you will need to install the GA4 global site tag on your website. The global site tag is a piece of JavaScript code that collects data from your website and sends it to GA4 for analysis.

Here’s how you can install the GA4 global site tag:

1. Go to your GA4 property page and click on the “Admin” tab.
2. Under the “Property” column, click on “Data Streams.”
3. Click on “Web” to create a new web data stream.
4. Fill in the necessary details and click on “Create Stream.”
5. Follow the instructions to install the GA4 global site tag on your website.

Step 2: Set up Conversion Tracking Using GTM’s Data Layer

The next step is to set up conversion tracking using GTM’s data layer. The data layer is a JavaScript array that stores information about user interactions on your website. It enables you to collect data and send it to GA4 for analysis. Here’s how you can set up conversion tracking using GTM’s data layer:

1. Go to your GTM account and create a new tag.
2. Select “Google Analytics: GA4 Configuration” as the tag type.
3. Under “Tag Settings,” select your GA4 property.
4. Under “Advanced Settings,” select “Data Layer” as the data source.
5. Fill in the necessary details and click on “Save.”
6. Create a new trigger for your conversion event. For example, if you want to track form submissions, create a trigger for the form submission event.
7. Assign the trigger to the GA4 tag you created in step 2.

Step 3: Set up Custom Conversions in GA4

The final step is to set up custom conversions in GA4. Custom conversions are events that you define as conversions. They enable you to track user behavior and analyze the effectiveness of your marketing campaigns. Here’s how you can set up custom conversions in GA4:

1. Go to your GA4 property page and click on “Events” in the left navigation menu.
2. Click on “Create Event” and fill in the necessary details for your conversion event. For example, if you want to track form submissions, name your event “Form Submission.”
3. Click on “Save” to create your custom conversion event.
4. Once you have created your custom conversion event, you can set up conversion goals based on that event. Click on “Conversion Goals” in the left navigation menu and follow the instructions to set up your conversion goals.

Conclusion

Setting up conversion tracking

Warning: If you don’t know about javascript or don’t have developing knowledge then don’t try to Set up conversion tracking Google Tag Manager (data layer) to Google Analytic 4 (GA4) that can break your site, Cart and other functionality 

Disclaimer: Google tag manager belongs to Google property 

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