Set Up Server-Side GA4 Tracking for Enhanced Ecommerce tracking

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GA4 Server Side Tagging for Enhanced Ecommerce tracking using Google Tag Manager without Code Changes

Recently, one of client asks me to implement GA4 Server-side eCommerce Tracking and Enhanced eCommerce Tracking using Google Tag Manager without changing the previous data layer Code for Server Side Enhanced eCommerce tracking for GA4.

Implement GA4 Server-side Tracking with Google Tag Manager 

Server Side GA4 Ecommerce Tracking

Server Side Google Analytics 4 ( GA4) Ecommerce Tracking

Set Up Server-Side GA4 Tracking for Enhanced Ecommerce tracking for GA4 Server-side

Paste this code as high in the <head> of the page as possible:
<!– Google Tag Manager –>
<script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({‘gtm.start’:
new Date().getTime(),event:’gtm.js’});var f=d.getElementsByTagName(s)[0],
j=d.createElement(s),dl=l!=’dataLayer’?’&l=’+l:”;j.async=true;j.src=
‘https://www.googletagmanager.com/gtm.js?id=’+i+dl;f.parentNode.insertBefore(j,f);
})(window,document,’script’,’dataLayer’,’GTM-XXXX’);</script>
<!– End Google Tag Manager –>
Additionally, paste this code immediately after the opening <body> tag:
<!– Google Tag Manager (noscript) –>
<noscript><iframe src=”https://www.googletagmanager.com/ns.html?id=GTM-XXXX”
height=”0″ width=”0″ style=”display:none;visibility:hidden”></iframe></noscript>
<!– End Google Tag Manager (noscript) –>

Note: Make you will replace GTM Tracking Code with your GTM ID XXXXX

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view_item_list: To Track product impression for Server-side GA4 Tagging Enhanced Ecommerce Tracking Enhanced Ecommerce Tracking using Google Tag Manager used custom javascript to get the value of price, product and brand etc

GA4 Server-Side Ecommerce Tracking

Set Up GA4 Tracking Using GTM Server-Side Ecommerce Tracking

select_item: To Track Product Click from Category to Work Server Side GA4 Enhance Ecommerce Tracking using Google Tag Manager used custom javascript to get the value of price, product and brand etc

GA4 Integrating Server Side Enhanced Ecommerce

Integrating Server Side Enhanced Ecommerce Tracking for GA4

add_to_cart: To Track number product added to shopping Cart Server Side GA4 Enhance Ecommerce Tracking using Google Tag Manager used custom javascript to get the value of price, product and brand etc

Implementing a Server-side GTM

Google GA4 Analytics Server side Pixel Tracking

view_cart: To Track views the cart process by Server Side GA4 Enhance Ecommerce Tracking using Google Tag Manager used custom javascript to get the value of price, product and brand etc

Server Side Conversion API Events

Configure Server Side Conversion API Events using Google Tag Manager

begin_checkout: To Track start  Process of checkout process by Server Side GA4 Enhance Ecommerce Tracking using Google Tag Manager used custom javascript to get the value of price, product and brand etc

Sever Side GA4 Enhanced Ecommerce tracking

Server-side GA4 Enhanced Ecommerce tracking using Google Tag Manager

purchase: measuring a purchase a product by customer event sent to Server Side GA4 Enhance Ecommerce Tracking using Google Tag Manager used custom javascript to get the value of price, product and brand etc

 

Server-Side GA4 Tracking for Enhanced Ecommerce tracking

Purchase Event Server-Side GA4 Tracking for Enhanced Ecommerce tracking

Warning: If you do n’t know about javascript or do n’t have developing knowledge then do n’t try to Set Up Set Up Server-Side GA4 Tracking for Enhanced Ecommerce tracking using Google Tag Manager that can broke your site, Cart and other functionality 

Disclaimer: Google tag manager belongs to Google property 

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