Shopify & Shopify Plus Ecommerce and Enhanced Ecommerce using Google Tag Manager without putting any data layer code on Shopify used only Custom Javascript
Recently, one of the client asked me Implement eCommerce and Enhanced eCommerce tracking using Google Tag Manager without putting the code on Shopify plus! One look Shopify plus a found a way of entire tracking ecommerce and enhanced ecommerce tracking!
To Implement Shopify Plus and Shopify Enhanced Ecommerce using Google Tag Manager & Shopify Plus using Custom Javascript with touching code
Shopify eCommerce and Enhanced eCommerce using Google Tag Manager
First Install Google Tag Manager on Your Shopify for Set Up Ecommerce and Enhanced Tracking using Google Tag Manager
<script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({‘gtm.start’:
new Date().getTime(),event:’gtm.js’});var f=d.getElementsByTagName(s)[0],
j=d.createElement(s),dl=l!=’dataLayer’?’&l=’+l:”;j.async=true;j.src=
‘https://www.googletagmanager.com/gtm.js?id=’+i+dl;f.parentNode.insertBefore(j,f);
})(window,document,’script’,’dataLayer’,’GTM-XXXX’);</script>
<!– End Google Tag Manager –>
<noscript><iframe src=”https://www.googletagmanager.com/ns.html?id=GTM-XXXX”
height=”0″ width=”0″ style=”display:none;visibility:hidden”></iframe></noscript>
<!– End Google Tag Manager (noscript) –>
Note: Make you will replace GTM Tracking Code with your GTM ID XXXXX
- Product Detail Impressions: To Track product impression for Shopify Plus and Shopify Enhanced Ecommerce Tracking using Google Tag Manager used custom javascript to get the value of price, product and brand etc
Measuring Product Impressions Enhanced Ecommerce on Shopify
2. Add to Cart: To measure additions add to Cart Product added for Shopify and Shopify Plus Enhanced Ecommerce Tracking using Google Tag Manager used custom javascript to get the value of price, product and brand etc
Shopify Ecommerce Integration using Google Tag Manager
3. Measuring Checkout Steps: To measure Checkout Steps that will tell us , How many people reach to till checkout and drop out and went till another step for Ecommerce and Enhanced Ecommerce tracking in Shopify and Shopify Plus using Google Tag Manager
Google Tag Manager Shopify checkout eCommerce and Enhanced eCommerce
4. Measuring Purchases: To track purchases details in Google Analytic using Custom Javascript and Micros Shopify Plus Ecommerce and Enhanced Ecommerce using Google Tag Manager
Warning:if you do n’t know about javascript or do n’t have developing knowledge then do n’t try to Shopify and Shopify Plus Enhanced Ecommerce Tracking using Google Tag Manager a custom javascript without using Any plugin that can broke your site, Cart and other functionality
Disclaimer: Google tag manager belongs to Google property
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