Are you looking to Track Vimeo Videos with Google Tag Manager and Google Analytics (with iframe or without iframes on Vimeo) or Vimeo tracking inside a lightbox 

Get more insights than before into how people are participating with our powerful analytics tools with your Vimeo videos using Google Tag Manager and Google Analytic

To track embedded Vimeo videos in Google Analytics using Google Tag Manager, you can follow these steps:

Go to your Google Tag Manager account and create a new tag for your Vimeo video tracking.

Choose “Custom HTML” as your tag type and paste the Vimeo player code into the HTML box.

Add a listener to the Vimeo player to track the events you want to capture, such as play, pause, and finish.

Set up a trigger to fire the tag when the video starts playing.

Configure your tag to send data to Google Analytics, using the appropriate tracking code and event categories.

Test your tag and preview it in your Tag Manager account to ensure that it is working correctly.

Publish your tag and monitor your Google Analytics reports to track the performance of your Vimeo videos.

Note that Vimeo also offers its own analytics tools that can be used to track video performance, including views, engagement, and retention. These can be accessed by logging into your Vimeo account and going to the “Stats” section for your videos.

The setup of all of these options requires javascript and dependent on regardless if you are using Google Tag Manager you can put script directly into custom HTML in Google Tag Manager

This can provide you with an understanding of the way people have interacted embadded Vimeo  along using Google Tag Mag Manager. like

• Play events
• Pause events
• Watch to End events
• 10, 25, 50, 75, & 90% Completion events

Step 1. Tracking Vimeo Video views with Google Tag Manager

Tag Name:  Track Vimeo Video Engagement In Google Analytics Using Google tag manager
Tag Type: Custom HTML Tag

Note:  You need to modify below HTML Code according to Embedded Tracking Vimeo Video using  using below custom html Code 

Firing Rules 

Rule Name: All Pages

Step 3. Create Macros for Event Action, Event Category, and Event Label Tracking Vimeo Video  with Google Tag Manager

A: Event Action Macro using Tracking Vimeo Video views with Google Tag Manager

Macro Name: dataLayer action
Macro Type: Data Layer Variable
Data Layer Variable Name: eventAction
Data Layer Version: Version 2
Default Value: (blank)

B: Event Category Macro Tracking using Vimeo Video views with Google Tag Manager

Macro Name: dataLayer category
Macro Type: Data Layer Variable
Data Layer Variable Name: eventCategory
Data Layer Version: Version 2
Default Value: (blank)

C: Event Label Macro using Tracking Vimeo Video views with Google Tag Manager

Macro Name: dataLayer label
Macro Type: Data Layer Variable
Data Layer Variable Name: eventLabel
Data Layer Version: Version 2
Default Value: (blank)

Step 4. Create UA Vimeo Video Event – UA Tag & Check for Vimeo Event Rule  Vimeo Video Tracking using Google Tag Manager

Tag Name: UA Vimeo Video Tracking – Video Page
Tag Type: Universal Analytics
Tracking ID: (your Google Analytics ID)
Track Type: Event
Event Tracking Parameters:
Category: {{dataLayer category}}
Action: {{dataLayer label}}
Label: {{dataLayer action}}

Firing Rules

Rule Name: Viemo event

Fire On

Event name equals vimeo

Result Behavior under Event in Google Analytic 

 

Warning:if you do n’t know about javascript or do n’t have developing knowledge then do n’t try to implement on Vimeo Video Tracking using Google Tag Manager that can broke your site, Cart and other functionality 

Disclaimer: Google tag manager belongs to Google property 

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