Google Analytics 4 (GA4) is a powerful analytics platform that helps businesses understand user behavior and engagement on their website, app or other digital platforms. Implementing a GA4 audit can help businesses ensure that they are tracking the right data and using it to make informed decisions. In this guide, we will explain the steps involved in conducting a GA4 audit.

Identify Business Goals and KPIs

The first step in conducting a GA4 audit is to identify your business goals and key performance indicators (KPIs). This involves understanding what your business is trying to achieve and how you measure success. For example, if your business is an e-commerce store, your goals may include increasing sales, reducing cart abandonment rates, and improving customer retention. Your KPIs may include conversion rates, average order value, and customer lifetime value.

Review Your Current GA4 Setup

The next step is to review your current GA4 setup. This involves checking that your tracking code is correctly installed on your website or app and that your tracking settings are configured correctly. You should also check that your tracking is capturing the data that you need to measure your KPIs. For example, if you are tracking e-commerce sales, you should ensure that your tracking is capturing the correct product and revenue data.

Review Your Data Quality

Once you have reviewed your setup, you should review your data quality. This involves checking that your data is accurate, complete, and consistent. You should check that your data is free from spam and other invalid traffic sources. You should also check that your data is consistent across all of your reporting views.

Identify Tracking Gaps

The next step is to identify any tracking gaps. This involves checking that you are tracking all of the events and interactions that you need to measure your KPIs. For example, if you want to measure engagement on your website, you may need to track clicks on certain buttons or links. You should also check that you are tracking all of the channels that are driving traffic to your website or app. For example, if you are running ads on social media platforms, you should ensure that your tracking is capturing data from these channels.

Review Your Conversion Tracking

Conversion tracking is a critical component of any GA4 audit. This involves checking that you are tracking all of the conversions that are important to your business. For example, if you are an e-commerce store, you should ensure that you are tracking all of your sales and revenue data. You should also check that your conversion tracking is working correctly and that you are not missing any conversions.

Review Your User Behavior Tracking

User behavior tracking is another important component of a GA4 audit. This involves tracking how users interact with your website or app. You should check that you are tracking all of the user behaviors that are important to your business. For example, you may need to track clicks on certain buttons, scroll depth, or video views. You should also check that your user behavior tracking is set up correctly and that you are not missing any data.

Review Your Attribution Modeling

Attribution modeling is the process of determining which channels and touchpoints are driving conversions. This is important because it helps businesses understand where to allocate their marketing budget. You should review your attribution modeling to ensure that it is accurately reflecting the impact of your marketing efforts. You should also check that your attribution modeling is set up correctly and that you are not missing any data.

Review Your Custom Reports and Dashboards

Custom reports and dashboards can help businesses visualize their data and gain insights into their performance. You should review your custom reports and dashboards to ensure that they are accurately reflecting your business goals and KPIs. You should also check that they are set up correctly and that they are providing you

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Google Analytics 4 (GA4) is the newest version of Google Analytics that offers advanced tracking and reporting capabilities to measure and analyze user behavior across websites and mobile apps. GA4 introduces a new approach to tracking called “Event-based tracking,” which provides more detailed information about user behavior than Universal Analytics (UA). One of the key differences between GA4 and UA is the way conversions are tracked. In this article, we will explore GA4 conversions and how to migrate from UA to GA4.

What are GA4 Conversions?

In GA4, conversions are tracked using events, which can be used to track any action taken by a user on your website or app. Events are essentially user interactions with your website or app that can be measured and tracked. Examples of events that can be tracked in GA4 include pageviews, clicks, form submissions, video plays, and more. By tracking events, GA4 can provide detailed insights into user behavior and conversion paths.

Unlike UA, GA4 does not use a conversion tracking code or tag to track conversions. Instead, conversions are tracked using events that are triggered when a user takes a specific action on your website or app. These events can be customized to track any action that is relevant to your business goals.

One of the key benefits of using event-based tracking in GA4 is that it provides more flexibility and granularity in tracking conversions. With UA, conversions are typically tracked using specific pages or URLs, which can be limiting. With GA4, you can track any action that is relevant to your business goals, regardless of whether it occurs on a specific page or not.

Migrating from UA to GA4

If you currently use UA to track website or app data, you may be wondering how to migrate to GA4. Migrating from UA to GA4 involves setting up a new GA4 property and updating your tracking code to use the new property. Here are the steps to migrate from UA to GA4:

Step 1: Set up a new GA4 property

The first step in migrating from UA to GA4 is to set up a new GA4 property in your Google Analytics account. To do this, log in to your Google Analytics account and click on the “Admin” button in the bottom left-hand corner. Then, click on “Create Property” and select “GA4.”

Follow the steps to set up your new GA4 property, including selecting the data streams that you want to track (website or app), entering your website or app details, and configuring your data sharing settings.

Step 2: Install the GA4 tracking code

Once you have set up your new GA4 property, you will need to install the GA4 tracking code on your website or app. The GA4 tracking code is different from the UA tracking code, so you will need to update your website or app to use the new code.

To install the GA4 tracking code on your website, you can use Google Tag Manager or add the code directly to your website. To install the GA4 tracking code on your app, you will need to use the Google Analytics SDK for Android or iOS.

Step 3: Configure your conversion events

With GA4, conversions are tracked using events, so you will need to configure your conversion events to track the actions that are relevant to your business goals. To do this, you will need to create custom events in your GA4 property that correspond to your conversion actions.

For example, if your conversion goal is to track form submissions, you can create a custom event called “Form Submission” that is triggered when a user submits a form on your website or app. You can then use this event to track conversions in your GA4 reports.

Step 4: Verify your tracking

Once you have installed the GA4 tracking code and configured your

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Iframe Form Submission Code Tracking with Google Tag Manager can be a valuable tool for website owners who want to track user interactions with forms embedded in iframes on their website. In this article, we will explore what iframes are, how they work, and how to use Google Tag Manager to track form submissions from iframes.

What are iframes?

An iframe, or inline frame, is an HTML element that allows you to embed another HTML document within the current page. This is often used to display content from a third-party website or to isolate content from the rest of the page for security reasons. For example, if you wanted to display a map from Google Maps on your website, you could use an iframe to embed the map within your page.

Iframes can be useful for a variety of reasons, but they can also pose some challenges for website owners. One of these challenges is tracking user interactions with forms embedded within iframes. When a user submits a form within an iframe, the form submission is technically happening within a separate HTML document, which can make it difficult to track using traditional tracking methods.

Challenges of tracking form submissions from iframes

As mentioned earlier, tracking user interactions with forms embedded within iframes can be challenging. There are several reasons for this:

Cross-domain security restrictions: When the parent page and the embedded document are hosted on different domains, browser security restrictions prevent the parent page from accessing the content of the iframe. This means that traditional tracking methods, such as using JavaScript to detect form submissions, may not work.

Limited access to iframe content: Even when the parent page and the embedded document are hosted on the same domain, accessing the content of the iframe can be challenging. This is because the content of the iframe is treated as a separate window by the browser, and the parent page cannot directly interact with its elements.

Dynamic iframe content: If the content of the iframe is dynamically generated or loaded asynchronously, tracking form submissions can be even more challenging. This is because the content of the iframe may not be available when the parent page is initially loaded.

How do iframes work?

To understand how iframes work, let’s take a closer look at the HTML code that creates them. Here is an example of an iframe element:

<iframe src="https://www.example.com"></iframe>

In this example, the src attribute specifies the URL of the HTML document that will be embedded within the iframe. When the page containing this iframe is loaded, the browser will fetch the HTML document specified by the src attribute and display it within the iframe.

From the perspective of the parent page (i.e., the page containing the iframe), the embedded document is treated as a separate window. This means that the parent page cannot directly access the content of the iframe or interact with its elements.

How to use Google Tag Manager to track form submissions from iframes

Google Tag Manager (GTM) is a powerful tool that allows you to track user interactions on your website without having to modify your website’s code. To track form submissions from iframes using GTM, you will need to use a combination of custom HTML tags and triggers.

Step 1: Create a custom HTML tag The first step in tracking form submissions from iframes is to create a custom HTML tag that will execute the tracking code. Here is an example of a custom HTML tag that uses jQuery to track form submissions from an iframe:

<script>
$(document).ready(function() {
  $('iframe').on('load', function() {
    $(this).contents().find('form').submit(function() {
      dataLayer.push({
        'event': 'formSubmit'
      });
    });
  });
});
</script>

In this example, we are using jQuery to bind a submit event handler to all forms within iframes on the page. When a form is submitted, the event handler pushes a custom event to the data layer with the name formSubmit.

Step 2: Create a trigger The next step is to create a trigger that will fire the custom HTML tag when a form within an iframe is submitted. Here is an example of a trigger that fires when the custom formSubmit event is pushed to the data layer:

Trigger type: Custom event
Event name: formSubmit

In this example, we are using the Custom event trigger type to fire the tag when the formSubmit event is pushed to the data layer.

Step 3: Create a tag firing rule The final step is to create a tag firing rule that specifies when the tag should be fired. Here is an example of a tag firing rule that fires the custom HTML tag on all pages of the website:

Rule name

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Google Analytics is a powerful tool that provides valuable insights into website traffic, user behavior, and conversion rates. However, as technology and user behavior have evolved, Google has introduced a new version of Google Analytics, GA4, which offers a more comprehensive and integrated view of user behavior across platforms and devices.

Why Migrate to GA4?

Google Analytics UA (Universal Analytics) has been the industry standard for tracking website traffic for years. However, UA is based on a cookie-based tracking system that doesn’t provide a complete picture of user behavior, especially as users increasingly switch between devices and platforms. GA4, on the other hand, uses an event-based tracking system that allows you to track user behavior across multiple platforms and devices, giving you a more complete view of the customer journey.

In addition, GA4 comes with several new features that are not available in UA, such as advanced machine learning capabilities, improved data privacy controls, and more flexible tracking options. These features allow you to better understand user behavior and make data-driven decisions to improve your website and marketing efforts.

Migrating from UA to GA4

Migrating from UA to GA4 can seem daunting, but Google has provided several tools to make the process as smooth as possible. Here’s how to do it:

Step 1: Set up a new GA4 property

The first step in migrating to GA4 is to create a new GA4 property. This will allow you to track user behavior in GA4 without affecting your existing UA data.

1. To create a new GA4 property, follow these steps:
2. Sign in to your Google Analytics account and select the website you want to migrate.
3. Click on the “Admin” tab at the bottom left of the screen.
4. Under the “Property” column, click on “Create Property”.
5. Select “Web” as the property type and enter the website URL.
6. Under “Advanced options”, select “Create a Universal Analytics property”.
7. Click “Next” and follow the prompts to complete the setup process.
8. Once the property is created, click on the “GA4 Setup Assistant” button to begin the migration process.

Step 2: Link your UA property to your GA4 property

The next step is to link your existing UA property to your new GA4 property. This will allow you to import your existing UA data into GA4 and continue tracking user behavior in UA until the migration is complete.

1. To link your UA property to your GA4 property, follow these steps:
2. In the GA4 Setup Assistant, select “Link your Google Analytics properties”.
3. Select the UA property you want to link to your GA4 property.
4. Follow the prompts to complete the linking process.
5. Once the linking is complete, click on the “Set up data streams” button in the GA4 Setup Assistant.

Step 3: Set up data streams

A data stream is a connection between your website and your GA4 property. It allows you to collect data on user behavior and send it to your GA4 property for analysis.

To set up data streams, follow these steps:

1. In the GA4 Setup Assistant, click on the “Set up data streams” button.
2. Select “Web” as the data stream type and enter the website URL.
3. Follow the prompts to complete the setup process.
4. Once the data stream is set up, click on the “Tagging instructions” button to get instructions on how to add the GA4 tracking code to your website.

Step 4: Add the GA4 tracking code to your website

To track user behavior in GA4

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Matomo Tag Manager is a powerful tool that helps you track various events and activities on your website. This can include clicks, form submissions, video plays, and other user interactions. However, sometimes the tracking may not work as intended, which can lead to inaccurate data or missing insights.

In this article, we will discuss how to fix Matomo Tag Manager event tracking issues in detail. We will cover the most common issues and provide step-by-step solutions to help you troubleshoot your tracking problems.

Verify the Tag Setup

The first step to fixing Matomo Tag Manager event tracking is to verify that the tag setup is correct. This means that the Matomo Tag Manager container code is installed on your website, and the event tracking tag is properly configured.

To check the tag setup, go to your website and open the developer console in your browser. You can usually do this by pressing F12 or right-clicking on the page and selecting “Inspect” or “Inspect element”.

In the console, switch to the “Network” tab and filter the requests by “matomo.php”. This will show you all the requests that are sent to Matomo Tag Manager. If you see requests with a status of 200, this means that the container code is installed correctly.

Next, look for requests with a parameter of “e_c” (event category), “e_a” (event action), and “e_n” (event name). These parameters indicate that an event tracking tag is firing correctly. If you don’t see any of these parameters, this means that the tag is not firing correctly.

To fix this issue, make sure that the event tracking tag is properly configured. Check the tag setup in Matomo Tag Manager and make sure that the correct event category, action, and name are set. Also, make sure that the trigger for the tag is set up correctly to fire on the event you want to track.

Check for Conflicts

Another common issue with Matomo Tag Manager event tracking is conflicts with other tracking tools or plugins on your website. If you have multiple tracking tools or plugins installed on your website, they may conflict with each other and cause issues with event tracking.

To check for conflicts, disable all other tracking tools or plugins on your website and test the event tracking again. If the tracking works correctly when other tools are disabled, this means that there is a conflict.

To fix this issue, you can try to identify the conflicting tool or plugin and disable it permanently or find a way to resolve the conflict. You can also try to prioritize which tracking tool or plugin is more important to you and disable the others.

Use Custom JavaScript

Sometimes, the default tracking tags in Matomo Tag Manager may not work for certain types of events or interactions on your website. In this case, you can use custom JavaScript to track the events.

To use custom JavaScript for event tracking, create a new custom HTML tag in Matomo Tag Manager and add the JavaScript code to the tag. You can use JavaScript code to track events such as form submissions, button clicks, video plays, and more.

For example, to track a form submission, you can add the following JavaScript code to the custom HTML tag:

document.querySelector('form').addEventListener('submit', function() {
  _paq.push(['trackEvent', 'Form', 'Submit', 'Contact Form']);
});

This code will track the form submission as an event with the category “Form”, action “Submit”, and name “Contact Form”.

Check for Ad Blockers

Another issue that can cause problems with Matomo Tag Manager event tracking is ad blockers. Ad blockers are software programs that block advertisements and sometimes also block tracking scripts and cookies. If a user has an ad blocker installed on their browser, it may block

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Google Analytics (GA) is a popular web analytics tool used by businesses and website owners to track and analyze website traffic and user behavior. Over the years, GA has evolved with the changing needs of its users, and currently, there are two versions of GA: Universal Analytics (UA) and Google Analytics 4 (GA4). While both versions of GA serve similar purposes, there are some key differences between the two that result in data discrepancies. In this article, we will explore these differences and explain why they occur.

Data Model

One of the main differences between GA4 and UA is their data model. UA uses a session-based model, where a session is a group of interactions that take place within a given time frame on a website. On the other hand, GA4 uses an event-based model, where an event is any user interaction with a website or app, such as clicking a button, viewing a page, or completing a form.

This difference in data models can result in data discrepancies between the two versions of GA. For example, in UA, a user can generate multiple pageviews within a single session, whereas in GA4, each pageview is considered a separate event. As a result, the number of pageviews recorded in GA4 may be higher than in UA.

Tracking Code

Another difference between GA4 and UA is the tracking code used to collect data. UA uses a JavaScript tracking code that needs to be added to every page of a website. In contrast, GA4 uses a global site tag (gtag.js) that can be added to a website’s header or included in a tag manager.

This difference in tracking code can result in discrepancies between the two versions of GA if the tracking code is not implemented correctly. For example, if the GA4 tracking code is not added to all pages of a website, some data may not be collected, resulting in lower data accuracy.

Cross-Domain Tracking

Cross-domain tracking is the ability to track user behavior across multiple domains or subdomains. In UA, cross-domain tracking is achieved by setting up cross-domain tracking parameters and modifying the tracking code on each domain. In GA4, cross-domain tracking is set up using a single global site tag that is added to all domains.

This difference in cross-domain tracking can result in discrepancies between the two versions of GA if cross-domain tracking is not set up correctly. For example, if cross-domain tracking is not set up correctly in UA, it may result in duplicate data or missing data.

User Identification

User identification is the ability to identify individual users and track their behavior over time. In UA, user identification is achieved using a unique client ID that is generated for each user. In GA4, user identification is achieved using a user ID that is set by the website owner.

This difference in user identification can result in discrepancies between the two versions of GA if user identification is not set up correctly. For example, if a website owner does not set up user ID in GA4, it may result in lower data accuracy compared to UA.

Data Sampling

Data sampling is the process of analyzing a subset of data to estimate insights about the entire data set. In UA, data sampling is used to process large amounts of data and generate reports faster. In GA4, data sampling is used to process large amounts of data and reduce the amount of data stored in the system.

This difference in data sampling can result in discrepancies between the two versions of GA if data is sampled differently in each version. For example, if UA samples data differently than GA4, it may result in different insights and conclusions.

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Google Tag Manager (GTM) is a tool that allows website owners and marketers to easily manage and deploy various tracking tags, including event tags, without requiring any coding skills. Event tracking is an essential component of Google Analytics 4 (GA4) that enables you to track how users interact with your website or app.

What is Google Tag Manager?

Google Tag Manager is a free tool that allows you to manage and deploy various tracking tags on your website or app. A tracking tag is a piece of code that collects data about user behavior and sends it to a third-party tool, such as Google Analytics 4. With GTM, you can easily manage and deploy tracking tags without requiring any coding skills.

GTM uses a container to hold all the tracking tags you want to use on your website or app. The container is a small piece of code that you add to your website or app, and it loads all the tracking tags that you have set up within it. Once the container is set up, you can easily add, edit, and remove tracking tags without having to edit the website or app’s code directly.

What are Events in Google Analytics 4?

Events in Google Analytics 4 refer to any user interaction with your website or app that you want to track. These interactions could be clicking a button, watching a video, submitting a form, or any other action that you want to track. By tracking these events, you can gain valuable insights into how users are interacting with your website or app and make informed decisions to optimize it for better user engagement and conversion rates.

To track events in Google Analytics 4, you need to set up event tracking code on your website or app. This code contains specific parameters that capture information about the event, such as the event name, event category, and event value. Once the event tracking code is set up, you can view the event data in Google Analytics 4 reports.

How to Set Up Event Tracking in Google Tag Manager for GA4?

• Setting up event tracking in GTM for GA4 involves the following steps:
• Create a new tag: Log in to your GTM account and create a new tag by clicking on the ‘Tags’ option in the left-hand navigation menu, and then selecting ‘New Tag.’ Give your tag a descriptive name, such as ‘Download Link Click.’
• Select the tag type: Select the tag type based on the event you want to track. For example, if you want to track clicks on a download link, you would select the ‘Click’ trigger type.
• Configure the trigger: Configure the trigger to fire the tag when the event occurs. For example, if you want to track clicks on a download link, you would select the ‘Click’ trigger type and configure it to fire when the link’s CSS selector matches.
• Set up the tag parameters: Set up the tag parameters to capture information about the event. For example, for a download link, you would set the event name to ‘Download Link Click,’ the event category to ‘Downloads,’ and the event label to the name of the file being downloaded.
• Configure the GA4 settings variable: To ensure that the event data is sent to GA

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Tracking Gumroad purchases in GA4 using Google Tag Manager (GTM) involves setting up specific tags, triggers, and variables to capture the relevant information from the Gumroad purchase events and send them to GA4 for analysis. GA4 is the latest version of Google Analytics, which provides advanced tracking capabilities for web and app analytics.

GA4 stands for Google Analytics 4, a new version of Google Analytics that provides advanced analytics capabilities such as cross-device tracking, machine learning, and event modeling. GTM stands for Google Tag Manager, a tool that helps you add and manage tags (snippets of code) on your website without requiring a developer’s assistance.

Here are the steps to track Gumroad purchases in GA4 using GTM:

Step 1: Create a GA4 Property

To track Gumroad purchases in GA4, you need to first create a GA4 property in your Google Analytics account. To do this, follow these steps:

• Sign in to your Google Analytics account and navigate to the Admin section.
• Click on the Create Property button and select the GA4 option.
• Fill in the necessary details for your property, such as the property name, reporting time zone, and currency.
• Click on the Create button to create your GA4 property.

Step 2: Set up the Gumroad Purchase Event

Next, you need to set up the Gumroad purchase event in your GTM container. This involves creating a custom event trigger that fires when a Gumroad purchase is made.

1. Log in to your GTM account and navigate to the Tags section.
2. Click on the New button to create a new tag.
3. Select the GA4 Configuration tag type and choose your GA4 property from the dropdown menu.
4. Give your tag a name, such as “Gumroad Purchase Event”.
5. Under the Event Parameters section, set the event name as “purchase”.
6. Under the Custom Parameters section, click on the Add Custom Parameter button and create the following custom parameters:

• parameter_name: “value”
• parameter_value: “{{Gumroad – Purchase Amount}}”
• parameter_name: “currency”
• parameter_value: “{{Gumroad – Purchase Currency}}”
• parameter_name: “transaction_id”
• parameter_value: “{{Gumroad – Purchase ID}}”
• parameter_name: “affiliation”
• parameter_value: “{{Gumroad – Purchase Affiliate}}”
• parameter_name: “tax”
• parameter_value: “{{Gumroad – Purchase Tax}}”
• parameter_name: “shipping”
• parameter_value: “{{Gumroad – Purchase Shipping}}”

These custom parameters capture the relevant information from the Gumroad purchase event, such as the purchase amount, currency, transaction ID, affiliate, tax, and shipping.

• Save your tag and create a new trigger for the Gumroad purchase event.
• Select the Custom Event trigger type and set the trigger to fire on the “purchase” event.
• Save your trigger and publish your changes.

Step 3: Create Variables for Gumroad Purchase Information

To capture the Gumroad purchase information for your custom parameters, you need to create variables that pull the relevant data from the Gumroad purchase event. Here’s how to do it:

• Navigate to the Variables section in your GTM container.
• Click on the New button to create a new variable.
• Select the Data Layer Variable type and set the variable name as “Gumroad – Purchase Amount”.
• Set the Data Layer Variable Name to “purchase.total” to capture the purchase amount.
• Save your variable and create the following additional variables:

Variable Name: Gumroad – Purchase Currency
Data Layer Variable Name: purchase.currency

Variable Name: Gumroad – Purchase ID
Data Layer Variable Name: purchase.id

Variable Name: Gumroad – Purchase Affiliate
Data Layer Variable Name: purchase.affiliate

Variable Name: Gumroad – Purchase Tax
Data Layer Variable Name: purchase.tax

Variable Name: Gumroad – Purchase Shipping
Data Layer Variable Name: purchase.shipping

These variables

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Google Analytics 4 (GA4) is a powerful web analytics tool that offers advanced ecommerce tracking capabilities. It is designed to provide businesses with a more comprehensive and integrated view of user behavior across all devices and platforms. In this article, we will walk you through the steps required to set up GA4 and advanced ecommerce tracking in more detail.

Step 1: Create a GA4 Property

The first step in setting up GA4 is to create a new property in your Google Analytics account. To do this, log in to your Google Analytics account, and navigate to the Admin section. From there, click on “Create Property” and select “GA4” as the property type. Follow the on-screen prompts to complete the setup process.

Step 2: Install GA4 Tag on Your Website

Once you have created your GA4 property, the next step is to install the GA4 tag on your website. The tag is a small piece of code that enables GA4 to collect data from your website. You can either use Google Tag Manager or manually insert the code into your website’s HTML.

Using Google Tag Manager

If you are using Google Tag Manager, you can create a new GA4 tag by selecting “Google Analytics: GA4 Configuration” from the tag templates section. Follow the on-screen prompts to set up the tag and publish it to your website.

Manually Inserting Code

If you are manually inserting the code into your website’s HTML, you can find the code in your GA4 property settings under “Measurement ID.” Copy the code and paste it into the header section of your website’s HTML.

Step 3: Set Up Ecommerce Tracking

Once you have installed the GA4 tag on your website, the next step is to set up ecommerce tracking. This feature allows GA4 to track important ecommerce metrics such as product performance, revenue, and conversion rates.

Enabling Enhanced Ecommerce

To enable Enhanced Ecommerce, navigate to your GA4 property settings and click on “Data Streams.” From there, select your website’s data stream and click on “Configure Ecommerce Settings.” Follow the on-screen prompts to enable Enhanced Ecommerce and set up your product and transaction data.

Setting Up Your Product Data

To set up your product data, navigate to the “Product Settings” tab in your ecommerce settings. From there, you can set up your product categories, product variants, and product ID formats.

Setting Up Your Transaction Data

To set up your transaction data, navigate to the “Transaction Settings” tab in your ecommerce settings. From there, you can set up your transaction currency, shipping options, and tax rates.

Step 4: Track Product Performance

With ecommerce tracking enabled, GA4 can now track important product performance metrics such as product views, clicks, and purchases. To view these metrics, navigate to your GA4 property dashboard and select “Ecommerce” from the left-hand menu. From there, you can view a range of product performance metrics broken down by product and SKU.

Viewing Product Performance Metrics

In the “Product Performance” section of the Ecommerce tab, you can view a range of product performance metrics such as product views, clicks, and purchases. You can also view these metrics broken down by product and SKU.

Step 5: Track Conversion Rates

In addition to tracking product performance, GA4 also allows you to track important conversion metrics such as conversion rates and revenue. To view these metrics, navigate to your GA4 property dashboard and select “Conversions” from the left-hand menu. From there, you can view a range of conversion metrics broken down by source, medium, and campaign.

Viewing Conversion Metrics

In the “Conversion” section of the Conversions tab, you can view a range of conversion metrics such as conversion rates, revenue, and average

Warning: If you don’t know about javascript or don’t have developing knowledge then don’t try to Set Up GA4 and advanced eCommerce Tracking using Google Tag Manager that can break your site, Cart and other functionality 

Disclaimer: Google tag manager belongs to Google property 

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