Google Analytics 4 (GA4) is the newest version of Google Analytics that offers advanced tracking and reporting capabilities to measure and analyze user behavior across websites and mobile apps. GA4 introduces a new approach to tracking called “Event-based tracking,” which provides more detailed information about user behavior than Universal Analytics (UA). One of the key differences between GA4 and UA is the way conversions are tracked. In this article, we will explore GA4 conversions and how to migrate from UA to GA4.
What are GA4 Conversions?
In GA4, conversions are tracked using events, which can be used to track any action taken by a user on your website or app. Events are essentially user interactions with your website or app that can be measured and tracked. Examples of events that can be tracked in GA4 include pageviews, clicks, form submissions, video plays, and more. By tracking events, GA4 can provide detailed insights into user behavior and conversion paths.
Unlike UA, GA4 does not use a conversion tracking code or tag to track conversions. Instead, conversions are tracked using events that are triggered when a user takes a specific action on your website or app. These events can be customized to track any action that is relevant to your business goals.
One of the key benefits of using event-based tracking in GA4 is that it provides more flexibility and granularity in tracking conversions. With UA, conversions are typically tracked using specific pages or URLs, which can be limiting. With GA4, you can track any action that is relevant to your business goals, regardless of whether it occurs on a specific page or not.
Migrating from UA to GA4
If you currently use UA to track website or app data, you may be wondering how to migrate to GA4. Migrating from UA to GA4 involves setting up a new GA4 property and updating your tracking code to use the new property. Here are the steps to migrate from UA to GA4:
Step 1: Set up a new GA4 property
The first step in migrating from UA to GA4 is to set up a new GA4 property in your Google Analytics account. To do this, log in to your Google Analytics account and click on the “Admin” button in the bottom left-hand corner. Then, click on “Create Property” and select “GA4.”
Follow the steps to set up your new GA4 property, including selecting the data streams that you want to track (website or app), entering your website or app details, and configuring your data sharing settings.
Step 2: Install the GA4 tracking code
Once you have set up your new GA4 property, you will need to install the GA4 tracking code on your website or app. The GA4 tracking code is different from the UA tracking code, so you will need to update your website or app to use the new code.
To install the GA4 tracking code on your website, you can use Google Tag Manager or add the code directly to your website. To install the GA4 tracking code on your app, you will need to use the Google Analytics SDK for Android or iOS.
Step 3: Configure your conversion events
With GA4, conversions are tracked using events, so you will need to configure your conversion events to track the actions that are relevant to your business goals. To do this, you will need to create custom events in your GA4 property that correspond to your conversion actions.
For example, if your conversion goal is to track form submissions, you can create a custom event called “Form Submission” that is triggered when a user submits a form on your website or app. You can then use this event to track conversions in your GA4 reports.
Step 4: Verify your tracking
Once you have installed the GA4 tracking code and configured your
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