Magento 2 Google Analytics 4 Enhanced Ecommerce tracking with Google Tag Manager
Recently once of client ask me to implement Magento 2 GA4 Enhanced eCommerce tracking using Google Tag Manager with Data layer on Magento 2 or using Exiting data layer which is used for Enhanced eCommerce tracking.
Implement Google Analytics 4 (GA4) on Magento 2 using Google Tag Manager
Magento 2 Google Analytics 4 Enhanced Ecommerce tracking Data Layer using Google Tag Manager
Paste this code as high in the <head> of the page as possible:
<!– Google Tag Manager –>
<script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({‘gtm.start’:
new Date().getTime(),event:’gtm.js’});var f=d.getElementsByTagName(s)[0],
j=d.createElement(s),dl=l!=’dataLayer’?’&l=’+l:”;j.async=true;j.src=
‘https://www.googletagmanager.com/gtm.js?id=’+i+dl;f.parentNode.insertBefore(j,f);
})(window,document,’script’,’dataLayer’,’GTM-XXXX’);</script>
<!– End Google Tag Manager –>
<noscript><iframe src=”https://www.googletagmanager.com/ns.html?id=GTM-XXXX”
height=”0″ width=”0″ style=”display:none;visibility:hidden”></iframe></noscript>
<!– End Google Tag Manager (noscript) –>
Note: Make you will replace GTM Tracking Code with your GTM ID XXXXX
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Warning: If you do n’t know about javascript or do n’t have developing knowledge then do n’t try to Magento 2 Google Analytics 4 Enhanced Ecommerce tracking using Google Tag Manager that can broke your site, Cart and other functionality
Disclaimer: Google tag manager belongs to Google property
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