Google Adwords Website Call Conversion Integration With WordPress


Recently once my client asks to implement Google AdWords Call Forwarding, Call Extensions Call Conversions to a WordPress Site.

Google forwarding numbers allow you phone caller area code, offering details like call length, call start and end time, only advertising, and whether the call was connected and report on the calls you receive through call extensions. You use automated bid strategies to raise chance of conversions and can count telephone calls of a given duration as conversions.

How to implement Google Adword Call Forwarding Tracking  on WordPress

Step 1: Set up Google forwarding numbers – Add a Google forwarding number to a new call extension

Google Forwarding Number on a WordPress Site

Adwords Website Call Conversion Integration

Step 2: Google AdWords Conversion Tracking Code – Setting up the conversion tracking for your conversion action Calls from Website

Add the tag to your website on the WordPress

Either you or your webmaster will need to add the conversion tracking tag below to your website. Add the tag between the <head> and </head> tags of the page where the phone number appears on your website.

Go to WordPress Admin —-> Appearance —>Header.php

<script type=”text/javascript”>
(function(a,e,c,f,g,h,b,d){var k={ak:”xxxxx”,cl:”xxxxxx”};a[c]=a[c]||function(){(a[c].q=a[c].q||[]).push(arguments)};a[g]||(a[g]=k.ak);b=e.createElement(h);b.async=1;b.src=”//”;d=e.getElementsByTagName(h)[0];d.parentNode.insertBefore(b,d);a[f]=function(b,d,e){a[c](2,b,k,d,null,new Date,e)};a[f]()})(window,document,”_googWcmImpl”,”_googWcmGet”,”_googWcmAk”,”script”);

Adding Website Call Conversions to a WordPress Site

Google Call Forwarding Call Extensions and Call Conversions

Note: Make you will replace ak and CL with your conversion tracking

Step 3: Google AdWords Conversion Tracking Code – Add code to replace your number with a Google forwarding number on WordPress 

Go to WordPress Admin —-> Appearance —>footer.php

 <?php wp_footer(); ?>  <body onload=”_googWcmGet(callback, ‘x-xxxx-xxx-xxx’)”>

AdWords Call Tracking with Google Tag Manager

Adwords Website Call Conversion

Note: Make you will replace with your phone  x-xxxx-xxx-xxx

Step 4: Replace your phone number with a Google forwarding number Format.

<span class=”number”>x-xxx-xxx-xxx</span>

Step 5: Now Google Adword Call forwarding Successfully implements in WordPress and Verified with Google Tag Assistance


For Contact:

Warning:if you do n’t know about javascript or do n’t have developing knowledge then do n’t try to implement on Google adword Call Forwaring  that can broke your site, Cart and other functionality 

Disclaimer: Google tag manager belongs to Google property