Implementation Server-side Snapchat Conversion API using Google Tag Manager

Standard

Server-side Snapchat Conversion API (CAPI) & Snapchat pixel Setup using Google Tag Manager without touch website Code 

Recently I have implemented snapChat Server-side Pixel using Google Tag Manager without touching Code, I used method Javascript grab all the required parameters using Google Tag Manage get to working Server-side Snapchat Conversions API with all parameters using Google Tag Manager .

Server-Side Tagging Snapchat Conversions API (CAPI) (Server-to-Server (S2S) integration)using Google Tag Manager

Conversions API SnapChat Server-to-Server

SnapChat Server-to-Server using Google Tag Manager

SnapChat Conversions API mapped Event names using Google Tag Manager

Snapchat Conversions API GTM Server Side

Event mapped SnapChat Conversions API for Google Tag Manager integration

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Step 1: Install Google Tag Manager on Snapchat Conversions API (CAPI) Server Side integration using Google Tag without touchCode without touching Back-end Code

Paste this code as high in the <head> of the page as possible:
<!– Google Tag Manager –>
<script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({‘gtm.start’:
new Date().getTime(),event:’gtm.js’});var f=d.getElementsByTagName(s)[0],
j=d.createElement(s),dl=l!=’dataLayer’?’&l=’+l:”;j.async=true;j.src=
‘https://www.googletagmanager.com/gtm.js?id=’+i+dl;f.parentNode.insertBefore(j,f);
})(window,document,’script’,’dataLayer’,’GTM-XXXX’);</script>
<!– End Google Tag Manager –>
Additionally, paste this code immediately after the opening <body> tag:
<!– Google Tag Manager (noscript) –>
<noscript><iframe src=”https://www.googletagmanager.com/ns.html?id=GTM-XXXX”
height=”0″ width=”0″ style=”display:none;visibility:hidden”></iframe></noscript>
<!– End Google Tag Manager (noscript) –>

Note: Make you will replace GTM Tracking Code with your GTM ID XXXXX

Step 2 – SnapChat Pageview Tag for Server-Side Tagging Snapchat Conversions API with Google Tag Manager without touching Backend  – When Someone page visits any it will be fire a Pageview tag from Snapchat Conversions API using Google Tag Manager

Install SnapChat Conversions API (CAPI)

Snap Conversions API using Google Tag Manager

Step 3 – SnapChat VIEW_CONTENT Tag for Snapchat Conversions API Pixel Implementation with Google Tag Manager  – When Someone page visits product Page it will be fire a VIEW_CONTENT tag from Server-Side Tagging Snapchat Conversions API Pixel Implementation with Google Tag Manager

Snapchat Conversions API via the GTM Web

Getting Started With SnapChat Conversions (CAPI) API GTM Server Side

Step 4 – SnapChat ADD_CART Server Side for Snapchat Conversions API Implementation with Google Tag Manager – When Someone Click on ADD_CART it will be fire a ADD_CART Click tag from Snapchat Conversions API Pixel Implementation via Google Tag Manager

Implement Snapchat Pixel Server-Side Conversion API

Snapchat’s Conversions API iOS 14 update with Google Tag Manager

Step 5 – SnapChat START_CHECKOUT Tag for Snapchat Conversions API Pixel with Google Tag Manager  – When Someone visit Checkout Page START_CHECKOUT it will be fire a Initiate Checkout visit checkout from Server Side Snapchat Conversions API Implementation with Google Tag Manager

Server-side tracking Snapchat Pixel using Google Tag Manager

Step 6 – SnapChat PURCHASE for Snapchat Conversions API Pixel with Google Tag Manager  – When Someone visit completed Purchase, it will be fire a PURCHASE visit PURCHASE from Server Side Snapchat Conversions API Implementation with Google Tag Manager

Server Side Snapchat Purchase Pixel

Server Side Snapchat Conversion API for Purchase

SnapChat Conversion API using server Google Tag Manager

Snapchat Conversions API sends event for Purchase

Warning: If you do n’t know about javascript or do n’t have developing knowledge then do n’t try to Set Up theever Side Snapchat Conversion API  using Google Tag Manager that can broke your site, Cart and other functionality 

Disclaimer: Google tag manager belongs to Google property 

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