Setup Server-Side Tagging Facebook Conversions API with Google Tag Manager

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Configuration Facebook API Conversion with Google Tag Manager

Recently one of my client asked me Facebook Conversions API with Google Tag Manager for Magento, Woocommerce, Volusion, Bigcommerce, Neto , Shopify,  Custom Website, SquareSpace, Opencart, Wix, weebly, osCommerce, Joomla, Drupal OpenCart, PestaShop and ClickFunnels

Set Up GTM Server & FB Conversion API using Google Tag Manager

  1. First create a server Send data to your GCP server/Manual Server, pass data with Facebook via the Conversions API using Google Tag Manager, it will charge you for every and every bit of sever usage
  2. Configure data collection using Google Analytics 4 Web Tag using Google Tag Manager Configuration Facebook API Conversion with Google Tag Manager

Event Mapping Facebook Conversions API with Server-side Google Tag Manager

Setup Facebook Conversions API

Facebook Conversions API Using GA4 Web Tags using Google Tag Manager

Step 1: Install Google Tag Manager on the website to Connect Server-Side Tagging Facebook Conversions API with Google Tag Manager without any plugins

Paste this code as high in the <head> of the page as possible:
<!– Google Tag Manager –>
<script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({‘gtm.start’:
new Date().getTime(),event:’gtm.js’});var f=d.getElementsByTagName(s)[0],
j=d.createElement(s),dl=l!=’dataLayer’?’&l=’+l:”;j.async=true;j.src=
‘https://www.googletagmanager.com/gtm.js?id=’+i+dl;f.parentNode.insertBefore(j,f);
})(window,document,’script’,’dataLayer’,’GTM-XXXX’);</script>
<!– End Google Tag Manager –>
Additionally, paste this code immediately after the opening <body> tag:
<!– Google Tag Manager (noscript) –>
<noscript><iframe src=”https://www.googletagmanager.com/ns.html?id=GTM-XXXX”
height=”0″ width=”0″ style=”display:none;visibility:hidden”></iframe></noscript>
<!– End Google Tag Manager (noscript) –>

Note: Make you will replace GTM Tracking Code with your GTM ID XXXXX

Step 2Create Sever Side GTM Container and Create a Server to Tagging Facebook Conversion API with Google Tag Manager – Setup Server-Side Tagging Facebook Conversions API, you can create a sever on Google Cloud or you can create a manually sever to connect Facebook conversion API

Step 3Pageview Tag for Facebook Conversions API with Google Tag Manager  – When Someone page visits any it will be fire a Pageview tag from Server-Side Tagging Facebook Conversions API with Google Tag Manager

 Set up The Facebook Conversions API

Send Facebook Pixel Events Conversion API using Google Tag Manager

Step 3ContentView Tag for Server-SideFacebook Conversions API with Google Tag Manager  – When Someone page visits product Page it will be fire a ContentView tag from Server-Side Tagging Facebook Conversions API with Google Tag Manager

Facebook Conversions API Using GA4

Facebook conversion API with Google Tag Manager Server Side

Step 4 – AddtoCart Tag for Facebook Conversions API with Google Tag Manager  – When Someone Click on AddtoCart it will be fire a AddtoCart Click tag from Server-Side Tagging Facebook Conversions API with Google Tag Manager

Facebook Server Side Tagging APIs

Facebook Conversions API implementation with Google Tag Manager

Step 5 – Initiate Checkout Tag for Facebook Conversions API with Google Tag Manager  – When Someone visit Checkout Page Initiate Checkout it will be fire a Initiate Checkout visit checkout from Server-Side Tagging Facebook Conversions API with Google Tag Manager

Facebook Conversion API on a GTM Server-Side

Server Side Tagging Facebook Conversions API implementation with Google Tag Manager

Step 6Purchase Pixel Tag for Facebook Conversions API with Google Tag Manager  – When Someone completed purchase on store it will be fire a purchase pixel tag visit checkout from Server-Side Tagging Facebook Conversions API with Google Tag Manager

Facebook conversion API server side tracking

Setup Facebook Pixel Conversion API with Google Tag Manager for IOS 14 updates

Warning: If you do n’t know about javascript or do n’t have developing knowledge then do n’t try to Setup Server-Side Tagging Facebook Conversions API that can broke your site, Cart and other functionality 

Disclaimer: Google tag manager belongs to Google property 

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