Send Google Ads Dynamic Remarketing Events Data with Google Tag Manager

Recently, Google changed Dynamic Remarketing Pixel for eCommerce Tracking based on Dynamic remarketing events and parameters, Based on events view_search_results, view_item_list, view_item, add_to_cart and purchase.

Rcently I have implemented these website Like Woocoommerce , LightSpeed, Magento, Volusion, Bigcommerce , Neto, Shopify, SquareSpace,  Opencart, osCommerce, Joomla,  Drupal, OpenCart, PestaShop and Shopworks.

 ‘id’: Such as Primary identifier of the Ecommerce Product
‘google_business_vertical’: it will match with against with Vertical .

Below is an example of Google Dynamic remarketing events and parameters for Ecommerce Website 

<script>
gtag('event','view_item', {
'value': 554.55,
'items': [
{
'id': 6875343,
'google_business_vertical': 'retail'
},
{
'id': 7886555,
'google_business_vertical': 'retail'
}
]
});
</script>

1. view_item_list: When user visit to Category Pages using Google Ads Dynamic Remarketing Events and Parameters with Google Tag Manager

To measure view_item_list for Google Ads Dynamic Remarketing Events and Parameters with Google Tag Manager

2. view_item: When user visit to Product Pages using Google Ads Dynamic Remarketing Events and Parameters with Google Tag Manager

To measure view_item for Google Ads Dynamic Remarketing Events and Parameters with Google Tag Manager

3. add_to_cart: When user visit to Product Pages and add to product into Add to Cart using Google Ads Dynamic Remarketing Events and Parameters with Google Tag Manager

To measure add_to_cart  item to the shopping cart for Google Ads Dynamic Remarketing Events and Parameters with Google Tag Manager

4. purchase: When user buy a product on the website using Google Ads Dynamic Remarketing Events and Parameters with Google Tag Manager

To measure purchase measure for Google Ads Dynamic Remarketing Events and Parameters with Google Tag Manager

5. view_search_results: When user search a product on the website using Google Ads Dynamic Remarketing Events and Parameters with Google Tag Manager

To measure view_search_results measure for Google Ads Dynamic Remarketing Events and Parameters with Google Tag Manager

Warning: If you do n’t know about javascript or do n’t have developing knowledge then do n’t try to Implement Dynamic Remarketing Events and Parameters using Google Tag Manager that can broke your site, Cart and other functionality 

Disclaimer: Google tag manager belongs to Google property 

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