Google Dynamic Remarketing Tag for PrestaShop using Google Tag Manager

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Google Dynamic Remarketing Tag for PrestaShop using Google Tag Manager using Google Tag Manager without any plugins

Recently one client asks me to implement Google Dynamic Remarketing Tag for PrestaShop using Google Tag Manager using Google Tag Manager without any plugins, To Implement Dynamic Remarketing Tag into PrestaShop to custom parameters ecomm_prodid, ecomm_pagetype and ecomm_totalvalue, All of these value should changes for every product and should match these id with product feed in Google Shopping then it will run dynamic remarketing and retargeting ads .

  • ecomm_prodid: “REPLACE_WITH_STRING_VALUE“,
  • ecomm_pagetype: “REPLACE_WITH_STRING_VALUE“,
  • ecomm_totalvalue: “REPLACE_WITH_STRING_VALUE”

Step 1: Install Google Tag Manager on Google Dynamic Remarketing Tag for PrestaShop using Google Tag Manager without any plugins

Paste this code as high in the <head> of the page as possible:
<!– Google Tag Manager –>
<script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({‘gtm.start’:
new Date().getTime(),event:’gtm.js’});var f=d.getElementsByTagName(s)[0],
j=d.createElement(s),dl=l!=’dataLayer’?’&l=’+l:”;j.async=true;j.src=
‘https://www.googletagmanager.com/gtm.js?id=’+i+dl;f.parentNode.insertBefore(j,f);
})(window,document,’script’,’dataLayer’,’GTM-XXXX’);</script>
<!– End Google Tag Manager –>
Additionally, paste this code immediately after the opening <body> tag:
<!– Google Tag Manager (noscript) –>
<noscript><iframe src=”https://www.googletagmanager.com/ns.html?id=GTM-XXXX”
height=”0″ width=”0″ style=”display:none;visibility:hidden”></iframe></noscript>
<!– End Google Tag Manager (noscript) –>

Note: Make you will replace GTM Tracking Code with your GTM ID XXXXX

Step 2 – Home Page – Google Dynamic Remarketing Tag for PrestaShop using Google Tag Manager

Google Dynamic Remarketing Tag for PrestaShop

Google Shopping Dynamic Remarketing using Google Tag Manager without any plugins

Step 3Product Page – When user entered to product pages then based on that dynamic remarketing pixel work for retargeted using Google Dynamic Remarketing Pixel for PrestaShop using Google Tag Manager

Google Dynamic Remarketing Tag

Dynamic Ads Google Dynamic Remarketing Pixel PrestaShop using Google Tag Manager

Step 4 – Cart Page –  When user went to Cart Pages to Google Dynamic Remarketing Tag for PrestaShop using Google Tag Manager without any plugins

Dynamic Remarketing Tag in Prestashop

Dynamic Remarketing on Prestashop using Google Tag Manager without any plugins

Step 5 – Purchase – When user place an order in Pestashop that will not retargeted because use already converted into sales Google Dynamic Remarketing Tag for PrestaShop using Google Tag Manager without using any plugins

 Google Dynamic Remarketing for PrestaShop

Integrate the Google Dynamic Remarketing Tag into Prestashop using Google Tag Manager

Warning: If you do n’t know about javascript or do n’t have developing knowledge then do n’t try to Google Dynamic Remarketing Tag for PrestaShop using Google Tag Manager that can broke your site, Cart and other functionality 

Disclaimer: Google tag manager belongs to Google property 

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