Advance Facebook Conversion Tracking for PrestaShop

Advance Facebook Conversion Tracking for PrestaShop using Google Tag Manager without any plugins

Recently, one of client as me to implement Standard Advance Facebook Conversion pixel for PrestaShop to run dynamic ads using Google Tag Manager without any plugins, To Work Facebook Dynamic Ads to pass custom dynamic parameters match to work dynamic Facebook based content_id.

content_category —–>String —–>Category of the page/product for PrestaShop

content_name —–>String —–> Name of the page of product for PrestaShop

content_type —–>String —–> It should be product for PrestaShop

currency —–>String —–> value of Currency of PrestaShop

value —–>Integer or float —–> Amount of product , Cart and Purchase order confirmation for PrestaShop

Step 1: Install Google Tag Manager on Advance Facebook Conversion Tracking for PrestaShop using Google Tag Manager without any plugins

Paste this code as high in the <head> of the page as possible:

<!– Google Tag Manager –>
<script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({‘gtm.start’:
new Date().getTime(),event:’gtm.js’});var f=d.getElementsByTagName(s)[0],
j=d.createElement(s),dl=l!=’dataLayer’?’&l=’+l:”;j.async=true;j.src=
‘https://www.googletagmanager.com/gtm.js?id=’+i+dl;f.parentNode.insertBefore(j,f);
})(window,document,’script’,’dataLayer’,’GTM-XXXX’);</script>
<!– End Google Tag Manager –>

Additionally, paste this code immediately after the opening <body> tag:

<!– Google Tag Manager (noscript) –>
<noscript><iframe src=”https://www.googletagmanager.com/ns.html?id=GTM-XXXX”
height=”0″ width=”0″ style=”display:none;visibility:hidden”></iframe></noscript>
<!– End Google Tag Manager (noscript) –>

Note: Make you will replace GTM Tracking Code with your GTM ID XXXXX

Step 2 – Facebook ViewContent Pixel for PrestaShop – When users entered to view a product page for PrestaShop Facebook Conversion Tracking using Google Tag Manager without any plugins

Facebook Conversion Tracking for PrestaShop

PrestaShop Facebook Event Tracking using Google Tag Manager without any plugins

Step 3 – Facebook AddtoCart Pixel for PrestaShop – When User added to product in Basket in PrestaShop Facebook Pixel using Google Tag Manager without any plugins

Facebook Pixel Prestashop using Google Tag Manager without any plugins

Step 4 – Facebook InitiateCheckout Pixel for PrestaShop – When user started process order and entered in InitiateCheckout Process for PrestaShop Facebook Conversion Tracking using Google Tag Manager without any plugins

Facebook Conversion Tracking Pixel for Prestashop

Facebook Pixel Setup without Addon using Google Tag Manager without any plugins

Step 5 – Facebook Purchase Pixel for PrestaShop – When users completed purchased from Facebook Campaign, Facebook Conversion for PrestaShop using Google Tag Manager without any Plugins

Facebook Retargeting Campaign Setup for Prestashop

Facebook Purchase Conversion Tracking using Google Tag Manager without any plugins for pestahsop

Warning: If you do n’t know about javascript or do n’t have developing knowledge then do n’t try to Setup Facebook Conversion Tracking for PrestaShop using Google Tag Manager for Dynamic Ads without Any Plugins using Google Tag Manager that can broke your site, Cart and other functionality

Disclaimer: Google tag manager belongs to Google property

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