Implementation Google Ads Dynamic Remarketing for Shopify using Google Tag Manager
Recently once Client ask to implement dynamic remaketing tag for Shopify using Google Tag Manager to run a dynamic shopping campaign to retarget users who visited the website previously without converting into Sales.
Anatomy of a Google Ads dynamic remarketing event using Google Tag Manager – Dynamic remarketing events and parameters
Implement Google Ads Dynamic Remarketing Tag using Google Tag Manager
Dynamic Remarketing Setup for Google Ads for Shopify using Google Tag Manager
Google Ads Dynamic Remarketing Tag for Shopify using Google Tag Manager
Paste this code as high in the <head> of the page as possible:
<!– Google Tag Manager –>
<script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({‘gtm.start’:
new Date().getTime(),event:’gtm.js’});var f=d.getElementsByTagName(s)[0],
j=d.createElement(s),dl=l!=’dataLayer’?’&l=’+l:”;j.async=true;j.src=
‘https://www.googletagmanager.com/gtm.js?id=’+i+dl;f.parentNode.insertBefore(j,f);
})(window,document,’script’,’dataLayer’,’GTM-XXXX’);</script>
<!– End Google Tag Manager –>
<noscript><iframe src=”https://www.googletagmanager.com/ns.html?id=GTM-XXXX”
height=”0″ width=”0″ style=”display:none;visibility:hidden”></iframe></noscript>
<!– End Google Tag Manager (noscript) –>
Note: Make you will replace GTM Tracking Code with your GTM ID XXXXX
Event parameter Dynamic Remarketing for Shopify for view_item: To Track when user visit a product details page using Event parameter Dynamic Remarketing (‘google_business_vertical’: ‘retail’) & ‘view_item’ using Google Tag Manager
view_item Dynamic Remarketing Events Shopify using Google Tag Manager for Google_business_vertical
Event parameter Dynamic Remarketing for Shopify for view_item_list: To Track when user reach out category pages where list of product listed using Event parameter Dynamic Remarketing (‘google_business_vertical’: ‘retail’) & ‘view_item_list’ using Google Tag Manager
view_item_list Dynamic Remarketing Events Google Ads Dynamic Remarketing for Shopify for Google_business_vertical
Event parameter Dynamic Remarketing for Shopify for add_to_cart: To Track when user visit a product details page then Click on AddtoCart using Event parameter Dynamic Remarketing (‘google_business_vertical’: ‘retail’) & ‘add_to_cart’ using Google Tag Manager
add_to_cart Dynamic Remarketing Events Google Ads Dynamic Remarketing for Shopify for Google_business_vertical
Event parameter Dynamic Remarketing for Shopify for view_search_results: To Track when user search a product on the website Search using Event parameter Dynamic Remarketing (‘google_business_vertical’: ‘retail’) & ‘view_search_results’ using Google Tag Manager
view_search_results Dynamic Remarketing Events Google Ads Dynamic Remarketing for Shopify for Google_business_vertical
Event parameter Dynamic Remarketing for Shopify for purchase: To Track when user complete a purchase on the shopify using Event parameter Dynamic Remarketing (‘google_business_vertical’: ‘retail’) & ‘purchase’ using Google Tag Manage
purchase Dynamic Remarketing Events Google Ads Dynamic Remarketing for Shopify for Google_business_vertical
Warning: If you do n’t know about javascript or do n’t have developing knowledge then do n’t try to Set Up Google Ads Dynamic Remarketing Tag for Shopify Using Google Tag Manager using Google Tag Manager that can broke your site, Cart and other functionality
Disclaimer: Google tag manager belongs to Google property
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