Google Tag Manager (GTM) is a tool that helps website owners add tracking codes and tags to their website. Google Tag Manager allows marketers and website owners to add a layer of data collection on their website that helps them track user behavior and website performance.

Google Ads is an advertising platform that allows businesses to advertise their products or services on Google’s search engine results page. Google Ads allows businesses to create and manage ads, select their target audience, and set a budget for their campaigns.

Google Tag Manager Data Layer:

The Google Tag Manager Data Layer is a JavaScript object that stores information about user behavior on a website. The Data Layer captures information such as page views, form submissions, clicks, and other user interactions. The Data Layer is a crucial part of Google Tag Manager because it allows marketers to track and collect data from their website without the need for a developer to add tracking codes manually.

The Data Layer can be customized to capture specific information that is important to the marketer. For example, an ecommerce website might want to capture information about a user’s purchase behavior, such as the product name, price, and quantity. This information can be added to the Data Layer and used to create more targeted and personalized ads.

Google Ads Event:

A Google Ads Event is a specific user action that triggers an event in Google Ads. Events can be tracked using the Google Tag Manager Data Layer. Events can be anything from a user clicking on a link or button to a user completing a purchase. When an event is triggered, it sends data to Google Ads that can be used to track the effectiveness of a campaign.

For example, a business might create an event for when a user completes a purchase on their website. This event would be triggered when the user reaches the “thank you” page after making a purchase. The event would send data to Google Ads about the purchase, such as the product name, price, and quantity. This data can then be used to optimize the campaign and make it more effective.

Figuring Google Tag Manager Data Layer and Google Ads Event:

To figure out the Google Tag Manager Data Layer and Google Ads Event, you need to follow the below steps:

Step 1: Set up Google Tag Manager:

To use Google Tag Manager, you first need to set up an account. Once you have created an account, you need to add the Google Tag Manager code to your website. This code allows Google Tag Manager to track user behavior on your website.

Step 2: Set up the Data Layer:

The Data Layer needs to be set up on your website so that it can capture information about user behavior. This can be done by adding a JavaScript code to your website that creates a Data Layer object.

Step 3: Customize the Data Layer:

Once the Data Layer is set up, you can customize it to capture specific information about user behavior. This can be done by adding code to your website that adds information to the Data Layer object.

Step 4: Set up Google Ads Conversion Tracking:

To track user behavior on your website, you need to set up Google Ads Conversion Tracking. This allows you to track user behavior and optimize your campaigns.

Step 5: Create a Google Ads Event:

To create a Google Ads Event, you need to create a new conversion action in your Google Ads account. This can be done by clicking on the “Tools” menu and selecting “Conversions”. Once you have created a new conversion action, you need to set it up to track the specific user behavior that you want to track.

Step 6: Add the Event to Google Tag Manager:

Once you have created a Google Ads Event, you need to add it to Google Tag Manager. This can be done by creating a new tag in Google Tag Manager and selecting “Google Ads Conversion Tracking” as the tag type.

Warning: If you don’t know about javascript or don’t have developing knowledge then don’t try to Figuring Google Tag Manager Data Layer and Google Ads Event Website and Appe that can break your site, Cart and other functionality 

Disclaimer: Google tag manager belongs to Google property 

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