Google Analytics 4 (GA4) is the latest version of Google Analytics that provides a new approach to analytics tracking and measurement. GA4 has introduced many new features and capabilities that enable businesses to better understand their customers and optimize their digital marketing campaigns. One such feature is the ability to create custom dimensions, which can provide deeper insights into user behavior on your website or app. In this article, we will discuss how to activate custom dimensions in GA4 settings.
What are Custom Dimensions in GA4?
Custom dimensions in GA4 are additional data points that you can collect and analyze about your users beyond the default dimensions provided by GA4. These dimensions can be specific to your business and can help you understand user behavior and segmentation more effectively. For example, you can create a custom dimension to track user subscription status, product type, or location.
By default, GA4 provides 25 custom dimensions per property, each with a maximum length of 150 characters. However, you can purchase additional custom dimensions if you require more.
Activating Custom Dimensions in GA4
To activate custom dimensions in GA4, you need to follow the below steps:
Step 1: Log in to GA4
The first step is to log in to your GA4 account. Go to the GA4 homepage and sign in to your account.
Step 2: Go to Admin Settings
Once you have logged in to your GA4 account, navigate to the Admin settings by clicking on the gear icon at the bottom left corner of the page.
Step 3: Select the Property
After clicking on the Admin settings, you will be redirected to a new page. Under the Property column, select the property for which you want to activate custom dimensions.
Step 4: Select Custom Dimensions
Under the Property column, select the Custom Dimensions option. This option will enable you to create and manage custom dimensions.
Step 5: Create a Custom Dimension
After selecting the Custom Dimensions option, click on the Create Custom Dimension button. This button will allow you to create a new custom dimension.
Step 6: Add Name and Description
In the Create Custom Dimension dialog box, add a name and description for the custom dimension. The name and description should be descriptive and easily understandable so that you can identify the custom dimension easily.
Step 7: Set Scope
After adding a name and description, set the scope of the custom dimension. The scope determines the level at which the custom dimension is applied. The scope can be either hit, session, or user.
The hit scope means that the custom dimension will be applied to the current pageview or event hit. The session scope means that the custom dimension will be applied to all the hits that occur within the same session. The user scope means that the custom dimension will be applied to all the hits that occur during the lifetime of the user.
Step 8: Choose Data Type
After setting the scope, choose the data type of the custom dimension. The data type can be either Text, Number, or Boolean.
The Text data type is used for alphanumeric values. The Number data type is used for numeric values. The Boolean data type is used for true or false values.
Step 9: Set Active
After choosing the data type, set the custom dimension to active. The custom dimension will not collect data until it is set to active.
Step 10: Add to Tag Configuration
Once the custom dimension is active, you need to add it to the tag configuration. The tag configuration is a set of instructions that tell GA4 which data to collect and how to collect it.
To add the custom dimension to the tag configuration, navigate to the Tag Configuration option in the Admin settings. Click on the relevant tag and then click on the Edit button. In the Edit tag dialog box, navigate to the More settings
Disclaimer: Google tag manager belongs to Google property
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