PrestaShop Enhanced eCommerce for Advanced Google Analytics 4 (GA4) using Google Tag Manager
Recently, one of client asks me to implement Prestashop Enhanced eCommerce Tracking using Google Tag Manager and look around that converted exiting data layer which is used for Enhanced eCommerce Tracking for Google Analytic
PrestaShop Enhanced eCommerce for Advanced Google Analytics 4 (GA4) using Google Tag Manager
Paste this code as high in the <head> of the page as possible:
<!– Google Tag Manager –>
<script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({‘gtm.start’:
new Date().getTime(),event:’gtm.js’});var f=d.getElementsByTagName(s)[0],
j=d.createElement(s),dl=l!=’dataLayer’?’&l=’+l:”;j.async=true;j.src=
‘https://www.googletagmanager.com/gtm.js?id=’+i+dl;f.parentNode.insertBefore(j,f);
})(window,document,’script’,’dataLayer’,’GTM-XXXX’);</script>
<!– End Google Tag Manager –>
<noscript><iframe src=”https://www.googletagmanager.com/ns.html?id=GTM-XXXX”
height=”0″ width=”0″ style=”display:none;visibility:hidden”></iframe></noscript>
<!– End Google Tag Manager (noscript) –>
Note: Make you will replace GTM Tracking Code with your GTM ID XXXXX
PrestaShop Google Analytics 4 (GA4) Enhanced eCommerce Events for view_item_list: To Track when user reach out category pages where list of product listed on the Page for PrestaShop Enhanced eCommerce for Google Analytics 4 (GA4) using Google Tag Manager
PrestaShop Google Analytics 4 (GA4) Enhanced eCommerce Events for select_item: To Track when user click on list of product listed on the pages using Enhanced Ecommerce Tracking Google Analytics 4 (GA4) with PrestaShop using Google Tag Manager
PrestaShop Google Analytics 4 (GA4) Enhanced eCommerce Events for view_item: To Track when user visit a product details page using Enhanced Ecommerce Tracking with PrestaShop using Google Tag Manager
PrestaShop Google Analytics 4 (GA4) Enhanced eCommerce Events for add_to_cart: To Track when user visit a product details page then Click on AddtoCart using Enhanced Ecommerce Tracking with PrestaShop using Google Tag Manager
PrestaShop Google Analytics 4 (GA4) Enhanced eCommerce Events for add_to_wishlist: To Track when Add a product into Add to Wishlist using PrestaShop Enhanced eCommerce for Google Analytics 4 (GA4) using Google Tag Manager
PrestaShop Google Analytics 4 (GA4) Enhanced eCommerce Events for view_cart: To Track when user entered to View Cart using Enhanced Ecommerce Tracking with PrestaShop using Google Tag Manager
PrestaShop Google Analytics 4 (GA4) Enhanced eCommerce Events for begin_checkout: To Track when user entered to begin_checkout using Enhanced Ecommerce Tracking with PrestaShop using Google Tag Manager
PrestaShop Google Analytics 4 (GA4) Enhanced Ecommerce Events for add_shipping_info: To Track when user entered to selected a Shipping Method using Enhanced Ecommerce Tracking with PrestaShop using Google Tag Manager
PrestaShop Google Analytics 4 (GA4) Enhanced eCommerce Events for add_payment_info: To Track when user entered to selected a Payment Method using Enhanced Ecommerce Tracking with PrestaShop using Google Tag Manager
PrestaShop Google Analytics 4 (GA4) Enhanced eCommerce Events for purchase: To Track when user completed purchase using Enhanced Ecommerce Tracking with PrestaShop using Google Tag Manager
Warning: If you do n’t know about javascript or do n’t have developing knowledge then do n’t try to GA4 Enhanced Ecommerce Tracking with PrestaShop using Google Tag Manager that can broke your site, Cart and other functionality
Disclaimer: Google tag manager belongs to Google property
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