Google Analytics 4 (GA4) is the latest version of Google’s web analytics platform. It is designed to provide a more comprehensive view of your website’s performance and user behavior than previous versions. GA4 includes new features such as enhanced measurement capabilities, machine learning-powered insights, and cross-device tracking. In this article, we will review how to set up GA4 and get the most out of it.
- Create a GA4 property
To get started with GA4, you need to create a new property. This can be done by logging into your Google Analytics account and navigating to the “Admin” section. From there, click on “Create Property” and select “Google Analytics 4”. You will need to enter some basic information about your website, such as the URL and name of your property.
2. Install the GA4 tracking code
Once you have created your GA4 property, you need to install the tracking code on your website. This is the code that collects data about user behavior and sends it back to GA4. To install the tracking code, you can use one of two methods:
- Use Google Tag Manager: If you are already using Google Tag Manager (GTM) on your website, you can use it to deploy the GA4 tracking code. To do this, create a new “Tag” in GTM and select “Google Analytics: GA4 Configuration” as the tag type. You will need to enter your GA4 property ID, which can be found in the “Admin” section of your GA4 account.
- Install the tracking code manually: If you are not using GTM, you can install the tracking code manually by adding it to the header section of your website’s HTML code. You can find the tracking code in the “Admin” section of your GA4 account.
3. Set up data streams
Data streams are the source of data for your GA4 property. Each data stream represents a different type of data that you want to collect, such as website data, app data, or offline data. To set up a data stream, you need to follow these steps:
- Go to the “Data Streams” section of your GA4 account.
- Click on “Add Stream” and select the type of data you want to collect.
- Enter some basic information about your data stream, such as the name and URL of your website.
- Follow the instructions to complete the set-up process.
4. Configure data collection
Once you have set up your data streams, you need to configure data collection for each one. This involves setting up event tracking and defining custom dimensions and metrics.
Event tracking: Events are actions that users take on your website, such as clicking a button or watching a video. By tracking events, you can get more detailed insights into user behavior. To set up event tracking, you need to define the events that you want to track and add the relevant code to your website. You can do this using GTM or by manually adding the code to your website.
Custom dimensions and metrics: Dimensions and metrics are the building blocks of your GA4 reports. Dimensions are attributes of user behavior, such as the device or browser they are using, while metrics are numerical measurements, such as the number of page views or sessions. You can create custom dimensions and metrics to track specific aspects of user behavior that are important to your business. To create custom dimensions and metrics, you need to define the name and scope of each one, and then add the relevant code to your website.
5. Set up conversions
Conversions are the actions that you want users to take on your website, such as making a purchase or filling out a form. By setting up conversion tracking, you can measure the effectiveness of your marketing campaigns and identify areas for improvement.
Disclaimer: Google tag manager belongs to Google property
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