Google Tag Manager (GTM) is a tool that allows website owners and marketers to easily manage and deploy various tracking tags, including event tags, without requiring any coding skills. Event tracking is an essential component of Google Analytics 4 (GA4) that enables you to track how users interact with your website or app.

What is Google Tag Manager?

Google Tag Manager is a free tool that allows you to manage and deploy various tracking tags on your website or app. A tracking tag is a piece of code that collects data about user behavior and sends it to a third-party tool, such as Google Analytics 4. With GTM, you can easily manage and deploy tracking tags without requiring any coding skills.

GTM uses a container to hold all the tracking tags you want to use on your website or app. The container is a small piece of code that you add to your website or app, and it loads all the tracking tags that you have set up within it. Once the container is set up, you can easily add, edit, and remove tracking tags without having to edit the website or app’s code directly.

What are Events in Google Analytics 4?

Events in Google Analytics 4 refer to any user interaction with your website or app that you want to track. These interactions could be clicking a button, watching a video, submitting a form, or any other action that you want to track. By tracking these events, you can gain valuable insights into how users are interacting with your website or app and make informed decisions to optimize it for better user engagement and conversion rates.

To track events in Google Analytics 4, you need to set up event tracking code on your website or app. This code contains specific parameters that capture information about the event, such as the event name, event category, and event value. Once the event tracking code is set up, you can view the event data in Google Analytics 4 reports.

How to Set Up Event Tracking in Google Tag Manager for GA4?

• Setting up event tracking in GTM for GA4 involves the following steps:
• Create a new tag: Log in to your GTM account and create a new tag by clicking on the ‘Tags’ option in the left-hand navigation menu, and then selecting ‘New Tag.’ Give your tag a descriptive name, such as ‘Download Link Click.’
• Select the tag type: Select the tag type based on the event you want to track. For example, if you want to track clicks on a download link, you would select the ‘Click’ trigger type.
• Configure the trigger: Configure the trigger to fire the tag when the event occurs. For example, if you want to track clicks on a download link, you would select the ‘Click’ trigger type and configure it to fire when the link’s CSS selector matches.
• Set up the tag parameters: Set up the tag parameters to capture information about the event. For example, for a download link, you would set the event name to ‘Download Link Click,’ the event category to ‘Downloads,’ and the event label to the name of the file being downloaded.
• Configure the GA4 settings variable: To ensure that the event data is sent to GA

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Tracking Gumroad purchases in GA4 using Google Tag Manager (GTM) involves setting up specific tags, triggers, and variables to capture the relevant information from the Gumroad purchase events and send them to GA4 for analysis. GA4 is the latest version of Google Analytics, which provides advanced tracking capabilities for web and app analytics.

GA4 stands for Google Analytics 4, a new version of Google Analytics that provides advanced analytics capabilities such as cross-device tracking, machine learning, and event modeling. GTM stands for Google Tag Manager, a tool that helps you add and manage tags (snippets of code) on your website without requiring a developer’s assistance.

Here are the steps to track Gumroad purchases in GA4 using GTM:

Step 1: Create a GA4 Property

To track Gumroad purchases in GA4, you need to first create a GA4 property in your Google Analytics account. To do this, follow these steps:

• Sign in to your Google Analytics account and navigate to the Admin section.
• Click on the Create Property button and select the GA4 option.
• Fill in the necessary details for your property, such as the property name, reporting time zone, and currency.
• Click on the Create button to create your GA4 property.

Step 2: Set up the Gumroad Purchase Event

Next, you need to set up the Gumroad purchase event in your GTM container. This involves creating a custom event trigger that fires when a Gumroad purchase is made.

1. Log in to your GTM account and navigate to the Tags section.
2. Click on the New button to create a new tag.
3. Select the GA4 Configuration tag type and choose your GA4 property from the dropdown menu.
4. Give your tag a name, such as “Gumroad Purchase Event”.
5. Under the Event Parameters section, set the event name as “purchase”.
6. Under the Custom Parameters section, click on the Add Custom Parameter button and create the following custom parameters:

• parameter_name: “value”
• parameter_value: “{{Gumroad – Purchase Amount}}”
• parameter_name: “currency”
• parameter_value: “{{Gumroad – Purchase Currency}}”
• parameter_name: “transaction_id”
• parameter_value: “{{Gumroad – Purchase ID}}”
• parameter_name: “affiliation”
• parameter_value: “{{Gumroad – Purchase Affiliate}}”
• parameter_name: “tax”
• parameter_value: “{{Gumroad – Purchase Tax}}”
• parameter_name: “shipping”
• parameter_value: “{{Gumroad – Purchase Shipping}}”

These custom parameters capture the relevant information from the Gumroad purchase event, such as the purchase amount, currency, transaction ID, affiliate, tax, and shipping.

• Save your tag and create a new trigger for the Gumroad purchase event.
• Select the Custom Event trigger type and set the trigger to fire on the “purchase” event.
• Save your trigger and publish your changes.

Step 3: Create Variables for Gumroad Purchase Information

To capture the Gumroad purchase information for your custom parameters, you need to create variables that pull the relevant data from the Gumroad purchase event. Here’s how to do it:

• Navigate to the Variables section in your GTM container.
• Click on the New button to create a new variable.
• Select the Data Layer Variable type and set the variable name as “Gumroad – Purchase Amount”.
• Set the Data Layer Variable Name to “purchase.total” to capture the purchase amount.
• Save your variable and create the following additional variables:

Variable Name: Gumroad – Purchase Currency
Data Layer Variable Name: purchase.currency

Variable Name: Gumroad – Purchase ID
Data Layer Variable Name: purchase.id

Variable Name: Gumroad – Purchase Affiliate
Data Layer Variable Name: purchase.affiliate

Variable Name: Gumroad – Purchase Tax
Data Layer Variable Name: purchase.tax

Variable Name: Gumroad – Purchase Shipping
Data Layer Variable Name: purchase.shipping

These variables

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Google Analytics 4 (GA4) is a powerful web analytics tool that offers advanced ecommerce tracking capabilities. It is designed to provide businesses with a more comprehensive and integrated view of user behavior across all devices and platforms. In this article, we will walk you through the steps required to set up GA4 and advanced ecommerce tracking in more detail.

Step 1: Create a GA4 Property

The first step in setting up GA4 is to create a new property in your Google Analytics account. To do this, log in to your Google Analytics account, and navigate to the Admin section. From there, click on “Create Property” and select “GA4” as the property type. Follow the on-screen prompts to complete the setup process.

Step 2: Install GA4 Tag on Your Website

Once you have created your GA4 property, the next step is to install the GA4 tag on your website. The tag is a small piece of code that enables GA4 to collect data from your website. You can either use Google Tag Manager or manually insert the code into your website’s HTML.

Using Google Tag Manager

If you are using Google Tag Manager, you can create a new GA4 tag by selecting “Google Analytics: GA4 Configuration” from the tag templates section. Follow the on-screen prompts to set up the tag and publish it to your website.

Manually Inserting Code

If you are manually inserting the code into your website’s HTML, you can find the code in your GA4 property settings under “Measurement ID.” Copy the code and paste it into the header section of your website’s HTML.

Step 3: Set Up Ecommerce Tracking

Once you have installed the GA4 tag on your website, the next step is to set up ecommerce tracking. This feature allows GA4 to track important ecommerce metrics such as product performance, revenue, and conversion rates.

Enabling Enhanced Ecommerce

To enable Enhanced Ecommerce, navigate to your GA4 property settings and click on “Data Streams.” From there, select your website’s data stream and click on “Configure Ecommerce Settings.” Follow the on-screen prompts to enable Enhanced Ecommerce and set up your product and transaction data.

Setting Up Your Product Data

To set up your product data, navigate to the “Product Settings” tab in your ecommerce settings. From there, you can set up your product categories, product variants, and product ID formats.

Setting Up Your Transaction Data

To set up your transaction data, navigate to the “Transaction Settings” tab in your ecommerce settings. From there, you can set up your transaction currency, shipping options, and tax rates.

Step 4: Track Product Performance

With ecommerce tracking enabled, GA4 can now track important product performance metrics such as product views, clicks, and purchases. To view these metrics, navigate to your GA4 property dashboard and select “Ecommerce” from the left-hand menu. From there, you can view a range of product performance metrics broken down by product and SKU.

Viewing Product Performance Metrics

In the “Product Performance” section of the Ecommerce tab, you can view a range of product performance metrics such as product views, clicks, and purchases. You can also view these metrics broken down by product and SKU.

Step 5: Track Conversion Rates

In addition to tracking product performance, GA4 also allows you to track important conversion metrics such as conversion rates and revenue. To view these metrics, navigate to your GA4 property dashboard and select “Conversions” from the left-hand menu. From there, you can view a range of conversion metrics broken down by source, medium, and campaign.

Viewing Conversion Metrics

In the “Conversion” section of the Conversions tab, you can view a range of conversion metrics such as conversion rates, revenue, and average

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Google Analytics 4 (GA4) is a powerful tool that can provide invaluable insights into website traffic and user behavior. However, one common issue that website owners and marketers may encounter is unassigned or not set traffic in GA4. This occurs when GA4 is unable to accurately track certain user data, such as source, medium, and campaign information. This can lead to incomplete data and inaccurate reporting, which can be detrimental to making informed decisions about your website and marketing strategies. In this article, we will explore the causes of unassigned/not set traffic in GA4 and provide tips on how to resolve this issue.

What is Unassigned/ (Not Set) Traffic?

Unassigned traffic in GA4 refers to website traffic that is not attributed to a specific source or medium. In other words, GA4 is unable to determine how users arrived at your website. Not set traffic refers to data that is missing or undefined. This could include campaign information, source, or medium.

The causes of unassigned and not set traffic can vary. Some of the most common reasons include:

Incorrect implementation: One of the most common causes of unassigned traffic in GA4 is incorrect implementation of the tracking code. If the code is not installed correctly or is missing certain parameters, GA4 may not be able to accurately track user data.

Cross-domain tracking: If your website spans multiple domains, GA4 may not be able to track user data across all of them, leading to unassigned traffic.

Referral exclusions: If you have referral exclusions set up in your GA4 account, this can cause traffic to be unassigned. Referral exclusions are used to prevent GA4 from tracking self-referrals, but if they are not set up correctly, they can also prevent GA4 from accurately tracking other sources of traffic.

Bot traffic: Bot traffic can also cause unassigned traffic in GA4. Bots are automated scripts that can visit your website and mimic human behavior, but they do not always send the same data that real users would send, leading to unassigned traffic.

Ad blockers: Some users may use ad blockers, which can prevent GA4 from accurately tracking their data.

Data sampling: If you have a large amount of traffic on your website, GA4 may use data sampling to analyze your data. This can lead to unassigned traffic, as GA4 may not be able to accurately track all user data.

Now that we know some of the common causes of unassigned traffic in GA4, let’s look at how we can resolve this issue.

Check your tracking code implementation: The first step in resolving unassigned traffic in GA4 is to check your tracking code implementation. Make sure that the code is installed correctly and that it includes all of the necessary parameters. You can use the GA4 Debugger Chrome extension to help you identify any errors in your tracking code.

To ensure that your tracking code is implemented correctly, make sure that it is installed on every page of your website. The code should be placed immediately before the closing tag </head> on each page. You can also use the Tag Assistant Chrome extension to help you verify that your tracking code is installed correctly.

Enable cross-domain tracking: If your website spans multiple domains, enable cross-domain tracking in GA4. This will allow GA4 to track user data across all of your domains.

To enable cross-domain tracking, you will need to modify your tracking code. You can use the GA4 Configuration API to set up cross-domain tracking. Once you have enabled cross-domain tracking, GA4 will be able to accurately track user data across all of your domains.

Review referral exclusions: Review your referral exclusions in GA4 to make sure they are set up correctly. If you are excluding

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Setting up Twitter Pixel in Google Tag Manager (GTM) is a simple process that can be accomplished in just a few steps. Twitter Pixel is a tool that allows advertisers to track user behavior on their website and measure the effectiveness of their Twitter Ads campaigns. Google Tag Manager, on the other hand, is a tag management system that enables users to manage various tags and tracking codes on their website in a single platform. By integrating Twitter Pixel with Google Tag Manager, advertisers can easily manage and deploy their Twitter Pixel tracking codes without having to modify their website code.

Here are the steps to set up Twitter Pixel in Google Tag Manager:

Step 1: Create a Twitter Ads account

Before setting up Twitter Pixel in GTM, you need to create a Twitter Ads account. If you already have a Twitter Ads account, you can skip this step. To create a Twitter Ads account, go to the Twitter Ads website and sign up for an account. Once you’ve created an account, navigate to the “Tools” menu and select “Conversion tracking.”

Step 2: Create a Twitter Pixel

To create a Twitter Pixel, click on the “Create a Pixel” button. You will be prompted to enter a name for your pixel and choose the type of events you want to track. Twitter Pixel allows you to track various events, such as page views, purchases, sign-ups, and custom events. Once you’ve selected the events you want to track, click on the “Create Pixel” button.

Step 3: Install the Twitter Pixel code

After creating a Twitter Pixel, you need to install the Twitter Pixel code on your website. To do this, copy the Twitter Pixel code from your Twitter Ads account and paste it into the HTML code of your website. You need to place the code on every page of your website that you want to track.

Step 4: Set up Twitter Pixel in Google Tag Manager

Now that you’ve installed the Twitter Pixel code on your website, you can set up Twitter Pixel in GTM. To do this, log in to your GTM account and navigate to the “Tags” menu. Click on the “New” button to create a new tag.

Step 5: Choose the type of tag

In the “Tag Configuration” section, choose the type of tag you want to create. In this case, you need to select the “Twitter Ads Conversion Tracking” tag type.

Step 6: Set up the tag

In the “Tag Configuration” section, enter your Twitter Pixel ID. You can find your Pixel ID in your Twitter Ads account under the “Pixels” tab. You also need to choose the type of event you want to track. You can select from a list of pre-defined events or create a custom event.

Step 7: Set up triggers

In the “Triggering” section, you need to set up triggers to fire the tag. Triggers determine when and where your tag will fire on your website. You can set up triggers based on various criteria, such as page views, clicks, form submissions, and more. For example, if you want to track purchases, you can set up a trigger to fire the tag when a user completes a purchase.

Step 8: Preview and publish the tag

Once you’ve set up the tag and triggers, you can preview and publish the tag. Previewing the tag allows you to test the tag and make sure it’s working correctly. To preview the tag, click on the “Preview” button and navigate to your website. You should see the tag firing in the GTM preview panel. Once you’ve confirmed that the tag is working correctly, you can publish the tag to make it live on your website.

Step 9: Verify the tag is working

After publishing the tag, you should verify that it

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Google Analytics 4 (GA4) is the latest version of Google’s web analytics tool that helps businesses and organizations to track and analyze user behavior on their websites, mobile apps, and other digital platforms. GA4 comes with several new features and enhancements that allow marketers to gain deeper insights into their customer’s journey and behavior. One of the most important features of GA4 is Customization Event Configuration, which allows businesses to create and track their own custom events on their website or app.

Customization Event Configuration in GA4 allows businesses to track specific user actions or behaviors on their website or app that are important to their business goals. These custom events can include anything from button clicks, form submissions, video views, or any other interaction that businesses want to track. By tracking these custom events, businesses can gain a better understanding of how users interact with their website or app and identify areas where they can improve the user experience or optimize their marketing campaigns.

To configure custom events in GA4, businesses need to follow these steps:

Step 1: Set up a new event

The first step in customizing events in GA4 is to set up a new event. To do this, businesses need to log in to their GA4 account and select the property they want to customize. From the left-hand menu, they should click on “Events” and then select “Manage Custom Events”. Here, they will see a list of existing custom events (if any) and an option to “Create Event”.

When creating a new event, businesses need to give it a name that describes the action or behavior they want to track. For example, if they want to track button clicks on their website, they can name the event “Button Click”. They can also add a description of the event to provide more context to the event.

Step 2: Define the event parameters

Once the event is created, businesses need to define the event parameters. Event parameters are additional pieces of information that provide more context to the event. These parameters can include information like the button’s color, the page URL, or any other information that is relevant to the event.

To define event parameters, businesses need to select the event they want to configure from the list of events and then click on “Add Parameter”. They can then give the parameter a name and select the type of parameter (text, number, or boolean).

Step 3: Implement the event on the website or app

After defining the event and its parameters, the next step is to implement the event on the website or app. This involves adding tracking code to the website or app that sends data to GA4 when the event is triggered.

To implement the event, businesses need to use the GA4 measurement code, which is a JavaScript code snippet that needs to be added to the website or app. The measurement code should be added to the header of each page of the website or app where the event is expected to be triggered.

Step 4: Test the event

After implementing the event, businesses should test it to ensure that it is working correctly. They can do this by triggering the event themselves and then checking the event report in GA4 to see if the data is being captured correctly.

To view the event report, businesses need to log in to their GA4 account and select the property they want to view. From the left-hand menu, they should click on “Events” and then select “Overview”. Here, they will see a list of all the events that have been triggered on their website or app. They can click on the event they want to view to see more details, including the number of times the event has been triggered, the average time between triggers, and other relevant metrics.

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WHMCS is a popular web hosting management and billing platform that allows businesses to automate their online sales and billing processes. Integrating WHMCS with Google AdWords and Google Analytics 4 (GA4) conversion tracking can help businesses track the effectiveness of their online advertising campaigns and make data-driven decisions to optimize their marketing efforts.

Google AdWords is a popular online advertising platform that allows businesses to display their ads to potential customers when they search for relevant keywords on Google. Google Analytics 4 (GA4) is the latest version of Google’s web analytics platform, which provides businesses with valuable insights into the performance of their websites and online marketing campaigns.

By integrating WHMCS with Google AdWords and GA4 conversion tracking, businesses can track the entire customer journey, from the first click on an ad to the final conversion, and analyze the data to make informed decisions about their advertising strategy.

Here are the steps to integrate WHMCS with Google AdWords and GA4 conversion tracking:

1. Connect your Google Ads account to your Google Analytics 4 property

The first step is to connect your Google Ads account to your Google Analytics 4 property. This will allow you to import data from Google Ads into GA4 and track conversions across both platforms.

To connect your Google Ads account to your GA4 property, follow these steps:

• Sign in to your Google Ads account and go to “Tools & Settings” > “Linked accounts” > “Google Analytics.”
• Click “Details” next to the GA4 property you want to link your Google Ads account to.
• Click “Set up link” and follow the prompts to complete the linking process.

2. Set up conversion tracking in Google Ads:

Once you have connected your Google Ads account to your Google Analytics 4 property, you can set up conversion tracking in Google Ads. This will allow you to track the number of conversions your ads are generating and measure their return on investment (ROI).

To set up conversion tracking in Google Ads, follow these steps:

• Sign in to your Google Ads account and go to “Tools & Settings” > “Conversions.”
• Click the “New conversion” button.
• Select the “Website” option and enter a name for your conversion action.
• Choose the conversion category that best describes your conversion action (e.g., purchase, lead, sign-up).
• Set the conversion value (if applicable).
• Choose the conversion window (the period of time during which a conversion can be attributed to an ad click).
• Select the “Use Google Tag Manager” option.
• Follow the on-screen instructions to complete the setup process.

3. Set up conversion tracking in Google Analytics 4:

After setting up conversion tracking in Google Ads, you need to set up conversion tracking in Google Analytics 4. This will allow you to track your conversions in Google Analytics and get more detailed insights into your website visitors’ behavior.

To set up conversion tracking in Google Analytics 4, follow these steps:

• Sign in to your Google Analytics 4 property and go to “Admin” > “Data Streams.”
• Click the “Add stream” button.
• Select the “Web” option and enter a name for your data stream.
• Follow the on-screen instructions to complete the setup process.
• Go to “Conversions” > “Goals” and click the “Create” button.
• Enter a name for your goal and choose the goal type that best describes your conversion action (e.g., destination, duration, event).
• Follow the on-screen instructions to complete the setup process.

Integrate WHMCS with Google Ads and Google Analytics 4:

After setting up conversion tracking in Google Ads and Google Analytics 4, you can integrate WHMCS with both platforms. This will allow you to track your conversions and measure your ad campaigns’ performance directly in your WHMCS dashboard.

To integrate WHMCS with Google Ads and Google Analytics 4, follow these steps:

• Install the Google Tag Manager (GTM) module in your WHMCS account. This module allows you to add GTM to your WHMCS pages and track conversions.
• Set up GTM in your Google Analytics 4 (GA4)

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Migrating from Google Analytics (GA) to GA4 may seem like a daunting task, but it is essential for any organization looking to stay up-to-date with their analytics data. Google Analytics 4 (GA4) is the latest version of Google Analytics that offers a more user-friendly interface, advanced analytics tracking, and cross-device measurement. In this article, we will discuss the steps involved in migrating from Google Analytics to GA4, and how to ensure a smooth transition.

Step 1: Set up GA4 Property

The first step in migrating to GA4 is to set up a new GA4 property in your Google Analytics account. You can do this by logging into your Google Analytics account and selecting “Create Property” from the admin menu. This will take you to a page where you can choose the type of property you want to create. Select “Google Analytics 4” from the options and follow the prompts to complete the setup.

Step 2: Set up Data Streams

Once you have set up your GA4 property, the next step is to set up data streams. Data streams are a way to collect data from different sources, such as your website or mobile app. To set up data streams, go to your GA4 property, and select “Data Streams” from the admin menu. Follow the prompts to set up data streams for your website and mobile app.

Step 3: Create Custom Dimensions and Metrics

GA4 offers more flexibility in terms of custom dimensions and metrics. Custom dimensions and metrics allow you to track data that is not available in the default GA4 reports. To create custom dimensions and metrics, go to your GA4 property, and select “Custom Definitions” from the admin menu. Follow the prompts to create custom dimensions and metrics that are relevant to your business.

Step 4: Install GA4 Tag

Once you have set up your GA4 property, data streams, and custom dimensions and metrics, the next step is to install the GA4 tag on your website and mobile app. The GA4 tag is a piece of code that allows GA4 to track user behavior on your website or mobile app. To install the GA4 tag, follow the instructions provided by Google Analytics. You can also use Google Tag Manager to install the GA4 tag.

Step 5: Configure Data Import

Data import allows you to upload data from external sources, such as CRM data or offline sales data, into GA4. To configure data import, go to your GA4 property, and select “Data Import” from the admin menu. Follow the prompts to set up data import for your external data sources.

Step 6: Compare GA4 and GA Data

Before you completely switch to GA4, it is important to compare the data between GA and GA4 to ensure that the data is consistent. To do this, go to your GA4 property, and select “Data Comparison” from the admin menu. Follow the prompts to compare data between GA and GA4.

Step 7: Analyze and Optimize

Once you have migrated to GA4, it is important to analyze your data and optimize your analytics tracking. GA4 offers advanced tracking features, such as enhanced measurement, machine learning insights, and cross-device tracking. Take advantage of these features to get the most out of your analytics data.

Tips for a Smooth Migration

Migrating to GA4 can be a complex process, but here are some tips to ensure a smooth transition:

Plan Ahead: Make a plan for the migration process and allocate sufficient time and resources to ensure a smooth transition.

Back up Your Data: Back up your GA data before migrating to GA4 to ensure that you have a copy of your data in case anything goes wrong during the migration process.

Test the GA4 Tag:

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Google Analytics 4 (GA4) is the latest version of Google’s analytics platform that helps businesses track and analyze user interactions with their websites and apps. GA4 provides a range of powerful features and insights that can help businesses make data-driven decisions and improve their overall online presence. In this article, we’ll explore how to set up conversion and tracking in GA4.

Conversion tracking is an essential feature of any analytics platform, as it allows businesses to measure the success of their marketing efforts and understand how users interact with their website or app. GA4’s conversion tracking feature allows you to track a range of key metrics, including purchases, form submissions, and other user actions that are important to your business.

To set up conversion tracking in GA4, you first need to create a new conversion event. Conversion events are the specific actions that you want to track, such as a purchase or a sign-up form submission. To create a new conversion event, go to the “Events” section in your GA4 dashboard and click on “Create event”. You will then be prompted to enter a name for your event and select the parameters that you want to track.

Once you have created your conversion event, you need to add the event tracking code to your website or app. The event tracking code is a small piece of JavaScript code that is added to the relevant pages on your website or app. This code sends information about user interactions with your site or app back to GA4, allowing you to track and analyze user behavior.

To add the event tracking code to your website or app, you can use one of several methods, including Google Tag Manager, Google Analytics 4 (GA4) tracking code, or a third-party tracking tool. For most businesses, using Google Tag Manager is the easiest and most effective way to add event tracking code to their website or app.

Once you have added the event tracking code to your site or app, you can start tracking conversion events in GA4. To view your conversion data, go to the “Conversions” section in your GA4 dashboard. Here, you will see a range of metrics related to your conversion events, including the number of conversions, conversion rate, and average order value.

In addition to conversion tracking, GA4 also offers a range of other tracking features that can help businesses understand how users interact with their website or app. One of these features is user tracking, which allows you to track individual users and their behavior over time.

To set up user tracking in GA4, you need to create a new user property. User properties are attributes that you can use to describe your users, such as their age, gender, or location. Once you have created your user property, you need to add the user tracking code to your website or app. This code sends information about user behavior back to GA4, allowing you to track individual users and their behavior over time.

To view your user data, go to the “Audience” section in your GA4 dashboard. Here, you will see a range of metrics related to your users, including the number of active users, user engagement, and user retention.

Another key tracking feature in GA4 is event tracking, which allows you to track specific user interactions with your website or app. Event tracking can be used to track a wide range of user actions, such as button clicks, form submissions, and page views.

To set up event tracking in GA4, you need to create a new event. Events are specific user interactions that you want to track, such as a button click or a form submission. Once you have created your event, you need to add the event tracking code to your website or app. This code sends information about user interactions back to GA4, allowing you to track and analyze user behavior.

To view your event data, go to the “Events

Warning: If you don’t know about javascript or don’t have developing knowledge then don’t try to Set up events in GTM for Google Analytics 4 (GA4) Conversion and Tracking Setup that can break your site, Cart and other functionality 

Disclaimer: Google tag manager belongs to Google property 

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