Google Analytics 4 (GA4) is the latest version of Google’s analytics platform that helps businesses track and analyze user interactions with their websites and apps. GA4 provides a range of powerful features and insights that can help businesses make data-driven decisions and improve their overall online presence. In this article, we’ll explore how to set up conversion and tracking in GA4.

Conversion tracking is an essential feature of any analytics platform, as it allows businesses to measure the success of their marketing efforts and understand how users interact with their website or app. GA4’s conversion tracking feature allows you to track a range of key metrics, including purchases, form submissions, and other user actions that are important to your business.

To set up conversion tracking in GA4, you first need to create a new conversion event. Conversion events are the specific actions that you want to track, such as a purchase or a sign-up form submission. To create a new conversion event, go to the “Events” section in your GA4 dashboard and click on “Create event”. You will then be prompted to enter a name for your event and select the parameters that you want to track.

Once you have created your conversion event, you need to add the event tracking code to your website or app. The event tracking code is a small piece of JavaScript code that is added to the relevant pages on your website or app. This code sends information about user interactions with your site or app back to GA4, allowing you to track and analyze user behavior.

To add the event tracking code to your website or app, you can use one of several methods, including Google Tag Manager, Google Analytics 4 (GA4) tracking code, or a third-party tracking tool. For most businesses, using Google Tag Manager is the easiest and most effective way to add event tracking code to their website or app.

Once you have added the event tracking code to your site or app, you can start tracking conversion events in GA4. To view your conversion data, go to the “Conversions” section in your GA4 dashboard. Here, you will see a range of metrics related to your conversion events, including the number of conversions, conversion rate, and average order value.

In addition to conversion tracking, GA4 also offers a range of other tracking features that can help businesses understand how users interact with their website or app. One of these features is user tracking, which allows you to track individual users and their behavior over time.

To set up user tracking in GA4, you need to create a new user property. User properties are attributes that you can use to describe your users, such as their age, gender, or location. Once you have created your user property, you need to add the user tracking code to your website or app. This code sends information about user behavior back to GA4, allowing you to track individual users and their behavior over time.

To view your user data, go to the “Audience” section in your GA4 dashboard. Here, you will see a range of metrics related to your users, including the number of active users, user engagement, and user retention.

Another key tracking feature in GA4 is event tracking, which allows you to track specific user interactions with your website or app. Event tracking can be used to track a wide range of user actions, such as button clicks, form submissions, and page views.

To set up event tracking in GA4, you need to create a new event. Events are specific user interactions that you want to track, such as a button click or a form submission. Once you have created your event, you need to add the event tracking code to your website or app. This code sends information about user interactions back to GA4, allowing you to track and analyze user behavior.

To view your event data, go to the “Events

Warning: If you don’t know about javascript or don’t have developing knowledge then don’t try to Set up events in GTM for Google Analytics 4 (GA4) Conversion and Tracking Setup that can break your site, Cart and other functionality 

Disclaimer: Google tag manager belongs to Google property 

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