Drupal Google Analytics 4 (GA4) Enhanced Ecommerce using Google Tag Manager
Recently, one of client ask to me GA4 Enhanced eCommerce Tracking for Drupal using Google Tag Manager. I used two method get to work GA4 E-commerce and Enhanced eCommerce Tracking in Drupal, I wrote a Data layer on the Drupal and Also used Custom Javascript from Google Tag Manager for Drupal.
Drupal GA4 Events Tracking via GTM Enhanced Ecommerce Tracking using Google Tag Manager
Paste this code as high in the <head> of the page as possible:
<!– Google Tag Manager –>
<script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({‘gtm.start’:
new Date().getTime(),event:’gtm.js’});var f=d.getElementsByTagName(s)[0],
j=d.createElement(s),dl=l!=’dataLayer’?’&l=’+l:”;j.async=true;j.src=
‘https://www.googletagmanager.com/gtm.js?id=’+i+dl;f.parentNode.insertBefore(j,f);
})(window,document,’script’,’dataLayer’,’GTM-XXXX’);</script>
<!– End Google Tag Manager –>
<noscript><iframe src=”https://www.googletagmanager.com/ns.html?id=GTM-XXXX”
height=”0″ width=”0″ style=”display:none;visibility:hidden”></iframe></noscript>
<!– End Google Tag Manager (noscript) –>
Note: Make you will replace GTM Tracking Code with your GTM ID XXXXX
Drupal GA4 Enhanced Ecommerce Events for view_item_list: To Track when user reach out category pages where list of product listed on the Page for GA4 (Google Analytics 4) Enhanced Ecommerce Tracking for Drupal using Google Tag Manager
Drupal GA4 Enhanced Ecommerce Events for select_item: To Track when user click on list of product listed on the pages using GA4 Enhanced Ecommerce Tracking for Drupal Via Google Tag Manager
Drupal GA4 Enhanced Ecommerce Events for view_item: To Track when user visit a product details page using GA4 Enhanced Ecommerce Tracking for Drupal Via Google Tag Manager
Drupal GA4 Enhanced Ecommerce Events for add_to_cart: To Track when user visit a product details page then Click on AddtoCart using GA4 Enhanced Ecommerce Tracking for Drupal using Google Tag Manager
Drupal GA4 Enhanced Ecommerce Events for add_to_wishlist: To Track when Add a product into Add to Wishlist using GA4 Enhanced Ecommerce Tracking for Drupal Via Google Tag Manager
Drupal GA4 Enhanced Ecommerce Events for view_cart: To Track when user entered to View Cart using GA4 Enhanced Ecommerce Tracking for Drupal Via Google Tag Manager
Drupal GA4 Enhanced Ecommerce Events for remove_from_Cart: To Track when user remove a product from cart to remove_from_Cart using GA4 Enhanced Ecommerce Tracking for Drupal using Google Tag Manager
Drupal GA4 Enhanced Ecommerce Events for begin_checkout: To Track when user entered to begin_checkout using GA4 Enhanced Ecommerce Tracking for Drupal Via Google Tag Manager
Drupal GA4 Enhanced Ecommerce Events for add_shipping_info: To Track when user entered to selected a Shipping Method using GA4 Enhanced Ecommerce Tracking for Drupal Via Google Tag Manager
Drupal GA4 Enhanced Ecommerce Events for add_payment_info: To Track when user entered to selected a Payment Method using GA4 Enhanced Ecommerce Tracking for Drupal Via Google Tag Manager
Neto GA4 Enhanced Ecommerce Events for purchase: To Track when user completed purchase using GA4 Enhanced Ecommerce Tracking for Neto Via Google Tag Manager
Warning: If you do n’t know about javascript or do n’t have developing knowledge then do n’t try to GA4 Enhanced Ecommerce for Drupa using Google Tag Manager that can broke your site, Cart and other functionality
Disclaimer: Google tag manager belongs to Google property
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