Implementation Enhanced Ecommerce Google Analytics 4 (GA4) on Ruby on Rails with Google Tag Manager
Recently once of client asks to implement GA4 Enhanced eCommerce tracking in Ruby on Rails using Google Tag Manager and wrote a data layer on Ruby on Rails store or exiting data layer converted into GA4 Data Layer Formate for Ruby on Rails
Setting up Google Analytics 4 (GA4) with Ruby on Rails using Google Tag Manager
Ruby on Rails GA4 Events Tracking via GTM Enhanced Ecommerce Tracking using Google Tag Manager
Paste this code as high in the <head> of the page as possible:
<!– Google Tag Manager –>
<script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({‘gtm.start’:
new Date().getTime(),event:’gtm.js’});var f=d.getElementsByTagName(s)[0],
j=d.createElement(s),dl=l!=’dataLayer’?’&l=’+l:”;j.async=true;j.src=
‘https://www.googletagmanager.com/gtm.js?id=’+i+dl;f.parentNode.insertBefore(j,f);
})(window,document,’script’,’dataLayer’,’GTM-XXXX’);</script>
<!– End Google Tag Manager –>
<noscript><iframe src=”https://www.googletagmanager.com/ns.html?id=GTM-XXXX”
height=”0″ width=”0″ style=”display:none;visibility:hidden”></iframe></noscript>
<!– End Google Tag Manager (noscript) –>
Note: Make you will replace GTM Tracking Code with your GTM ID XXXXX
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Ruby on Rails GA4 Enhanced Ecommerce Events for remove_from_Cart: To Track when user remove a product from cart to remove_from_Cart using GA4 Enhanced Ecommerce Tracking for Ruby on Rails using Google Tag Manager
Google Tag Manager for Ruby on Rails GA4
Ruby on Rails GA4 Enhanced Ecommerce Events for begin_checkout: To Track when user entered to begin_checkout using GA4 Enhanced Ecommerce Tracking for Ruby on Rails Via Google Tag Manager
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Ruby on Rails GA4 Enhanced Ecommerce Events for add_shipping_info: To Track when user entered to selected a Shipping Method using GA4 Enhanced Ecommerce Tracking for Ruby on Rails Via Google Tag Manager
Integrate Google Analytics 4 with Ruby on Rails using Google Tag Manager
Ruby on Rails GA4 Enhanced Ecommerce Events for add_payment_info: To Track when user entered to selected a Payment Method using GA4 Enhanced Ecommerce Tracking for Ruby on Rails Via Google Tag Manager
Google Analytics 4 Data layer on the Ruby on Rails Order Page using Google Tag Manager
Ruby on Rails GA4 Enhanced Ecommerce Events for purchase: To Track when user completed purchase using GA4 Enhanced Ecommerce Tracking for Ruby on Rails Via Google Tag Manager
Google Analytics 4 / GA4 Enhanced Ecommerce tracking for Ruby on Rails using Google Tag Manager
Warning: If you do n’t know about javascript or do n’t have developing knowledge then do n’t try to Implementation Enhanced Ecommerce Google Analytics 4 (GA4) on Ruby on Rails that can broke your site, Cart and other functionality
Disclaimer: Google tag manager belongs to Google property
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