Upgrading to GA4 integration with Google Tag Manager (GTM) can help businesses gain deeper insights into user behavior and improve their online marketing strategies. In this article, we will explain what GA4 is, why it is important to upgrade, how to set up GA4 integration with GTM, and best practices for using GA4 to optimize your website.

What is GA4?

GA4 is the newest version of Google Analytics. It was introduced in October 2020 and is designed to provide businesses with a more comprehensive understanding of user behavior across multiple devices and platforms. GA4 uses machine learning algorithms to analyze user data and provide more accurate insights into user behavior.

Why Upgrade to GA4?

Upgrading to GA4 is important because it offers several benefits over the older version of Google Analytics (Universal Analytics).

Here are some of the key advantages of GA4:

Cross-device tracking: GA4 allows businesses to track user behavior across multiple devices, including desktop, mobile, and tablet. This is important because many users switch between devices when browsing the internet, and businesses need to be able to track their behavior across all platforms.

Better user identification: GA4 uses machine learning algorithms to identify unique users more accurately than Universal Analytics. This means that businesses can get a better understanding of how individual users interact with their website and marketing campaigns.

Event tracking: GA4 offers more advanced event tracking capabilities than Universal Analytics. This means that businesses can track specific actions that users take on their website, such as button clicks, form submissions, and video views.

Privacy controls: GA4 has better privacy controls than Universal Analytics, which is important for businesses that operate in regions with strict data privacy laws.

How to Set Up GA4 Integration with GTM

Setting up GA4 integration with GTM is relatively straightforward. Here are the steps to follow:

Step 1: Create a GA4 Property

The first step is to create a GA4 property in your Google Analytics account. To do this, log in to your Google Analytics account, click on the Admin tab, and select “Create Property” under the “Property” column. From there, select “GA4” as the property type and follow the prompts to set up your property.

Step 2: Create a GTM Container

The next step is to create a GTM container for your website. To do this, log in to your GTM account, click on the “New Container” button, and follow the prompts to create your container.

Step 3: Connect GTM to GA4

Once you have created your GTM container, you need to connect it to your GA4 property. To do this, go to your GA4 property settings and select “Data Streams” from the left-hand menu. From there, click on the “Add Stream” button and follow the prompts to set up your data stream. Once you have created your data stream, copy the Measurement ID.

Next, go to your GTM container and click on the “Add a New Tag” button. From there, select “Google Analytics: GA4 Configuration” as the tag type and paste the Measurement ID into the appropriate field. Save your tag and publish your container.

Step 4: Set Up Event Tracking

Once you have connected GTM to GA4, you can start setting up event tracking. To do this, go to your GTM container and click on the “Add a New Tag” button. From there, select “Google Analytics: GA4 Event” as the tag type and follow the prompts to set up your event tracking.

Best Practices for Using GA4

Now that you have set up GA4 integration with GTM, it’s time to start using it to optimize your website and marketing campaigns. Here are some best practices

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Google Analytics 4 (GA4) is the latest version of Google’s analytics platform that provides a more advanced and robust approach to data tracking and analysis compared to the previous versions of Google Analytics. GA4 is designed to help businesses of all sizes and industries track and analyze user behavior across different platforms and devices, allowing them to make more informed decisions about their marketing and advertising strategies.

If you’re looking to set up GA4 for your website, app, or any other digital property, this guide will walk you through the process step by step.

Before you begin, it’s important to note that GA4 is a completely new version of Google Analytics and is not backwards-compatible with Universal Analytics (UA), the previous version of the platform. Therefore, if you’re currently using UA, you will need to create a new GA4 property and set it up from scratch. If you’re new to Google Analytics altogether, you can proceed directly to the GA4 setup process.

Here are the steps to set up GA4:

Step 1: Create a Google Analytics account

The first step to setting up GA4 is to create a Google Analytics account. To do this, go to the Google Analytics website and click the “Start for free” button. You will then be prompted to sign in to your Google account or create a new one if you don’t have one already.

Once you’re signed in, you will need to provide some basic information about your business, such as your website URL, business name, industry, and time zone. You will also need to agree to Google’s terms of service and data processing terms.

After you’ve filled in all the required information, click the “Create” button to create your Google Analytics account.

Step 2: Set up a new GA4 property

Once you’ve created your Google Analytics account, the next step is to set up a new GA4 property. To do this, click on the “Admin” button in the bottom left-hand corner of the screen, and then click on “Create Property” under the “Property” column.

You will then be asked to choose between two options: “Web” or “Apps and Web.” If you’re setting up GA4 for a website, select the “Web” option. If you’re setting up GA4 for a mobile app or both a website and a mobile app, select the “Apps and Web” option.

After you’ve made your selection, you will need to provide some basic information about your property, such as the property name and URL. You can also choose to enable advanced settings such as data sharing, enhanced measurement, and data deletion.

Once you’ve filled in all the required information, click the “Create” button to create your new GA4 property.

Step 3: Add the GA4 tracking code to your website

The next step is to add the GA4 tracking code to your website. This code will allow Google Analytics to track user behavior on your website and send that data back to your GA4 property.

To add the tracking code, go to the “Data Streams” section under your GA4 property, and then click the “Web” option. You will then be asked to provide some basic information about your website, such as the website URL, stream name, and industry category.

After you’ve filled in all the required information, click the “Create Stream” button to create your new web data stream. You will then be given a tracking code snippet that you need to add to your website’s HTML code.

To add the tracking code, copy the entire code snippet and paste it just before the closing tag on every page of your website. Alternatively, you can use a tag manager such as Google Tag Manager to add the code to your website.

Once you’ve added the tracking code

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Google Analytics 4 (GA4) is the latest version of Google Analytics that offers a range of new features and improved capabilities. One of the most important aspects of GA4 is the ecommerce event tracking set up, which allows ecommerce businesses to track a wide range of events related to their website and online store. In this article, we will provide a comprehensive guide on how to set up GA4 ecommerce event tracking and make the most out of this powerful feature.

Before we dive into the details of GA4 ecommerce event tracking set up, let’s first understand what GA4 is and how it differs from the previous version of Google Analytics, Universal Analytics (UA).

What is GA4?

GA4 is the latest version of Google Analytics that offers a range of new features and improved capabilities compared to UA.

Some of the key differences between GA4 and UA are:

Event-based tracking: GA4 is based on event-based tracking, which means that every action that a user takes on your website or app is recorded as an event. This allows you to track a wide range of user interactions, including clicks, page views, video plays, and more.

Cross-device tracking: GA4 offers improved cross-device tracking, which means that you can track user interactions across multiple devices and channels. This is particularly important for ecommerce businesses that want to understand how users move between devices and channels before making a purchase.

Machine learning capabilities: GA4 offers advanced machine learning capabilities, which means that you can gain insights into user behavior and trends that were not possible with UA. For example, you can use machine learning to predict which users are most likely to make a purchase, and target them with personalized ads and offers.

Now that we understand what GA4 is and how it differs from UA, let’s dive into the details of GA4 ecommerce event tracking set up.

Step 1: Set up GA4

The first step in GA4 ecommerce event tracking set up is to create a GA4 property and set up the tracking code on your website. Here are the steps to do this:

1. Go to the Google Analytics website and sign in to your account.
2. Click on “Admin” in the bottom left-hand corner of the screen.
3. In the “Property” column, click on “Create Property.”
4. Follow the prompts to create a new GA4 property. Make sure to select “Web” as the platform type, and enter your website URL.
5. Once you have created your GA4 property, you will be provided with a tracking code. Copy this code and paste it into the header of your website.
6. Once the tracking code is set up, GA4 will start collecting data from your website.

Step 2: Set up ecommerce event tracking

Now that you have set up GA4 on your website, the next step is to set up ecommerce event tracking. This will allow you to track a wide range of events related to your ecommerce store, including product views, add to cart events, and checkout events.

Here are the steps to set up ecommerce event tracking in GA4:

1. Go to the GA4 Admin page and select your GA4 property.
2. Click on “Data Streams” in the “Property” column.
3. Click on the “Web” data stream that corresponds to your website.
4. Scroll down to the “Enhanced Measurement” section and toggle on “Enhanced ecommerce.”
5. Once you have enabled enhanced ecommerce, GA4 will start tracking a wide range of ecommerce events, including product views, add to cart events, and checkout events.
6. You can view your ecommerce events in the “Events” report in GA4. To do this, go to the “Reporting” tab and select “Events” in the left-hand menu

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Matomo (formerly Piwik) is an open-source web analytics platform that provides website owners with in-depth insights into their website’s performance. One of its key features is Ecommerce Tracking, which allows website owners to track and analyze ecommerce transactions on their website. In this article, we will explore Matomo Ecommerce Tracking in detail, including how it works, what can be tracked, and how it can be used to improve ecommerce performance.

What is Matomo Ecommerce Tracking?

Matomo Ecommerce Tracking is a feature that enables website owners to track and analyze ecommerce transactions on their website. It allows website owners to monitor which products are being sold, how much revenue is being generated, and how many transactions are taking place. This information can help website owners optimize their ecommerce experience for customers and increase revenue.

Matomo Ecommerce Tracking works by tracking certain actions that users take on the website, such as adding items to their cart, completing a purchase, and viewing product pages. When a user performs one of these actions, Matomo records the action and stores it in a database. Website owners can then view reports that show how many users performed each action, how much revenue was generated from each action, and other metrics that provide insights into the ecommerce performance of the website.

Setting up Matomo Ecommerce Tracking

Setting up Matomo Ecommerce Tracking requires a few steps. First, website owners need to install Matomo on their website. Matomo offers a self-hosted version that can be installed on the website owner’s server, as well as a cloud-hosted version that is hosted by Matomo. Once Matomo is installed, website owners can configure the Ecommerce Tracking feature.

To configure Ecommerce Tracking, website owners need to set up the following:

Ecommerce tracking code: This is a small piece of code that needs to be added to the website’s tracking code. It tells Matomo to track ecommerce transactions on the website.

Ecommerce settings: This includes setting up the currency used on the website, the name of the ecommerce platform used, and other settings related to ecommerce tracking.

Product tracking: This involves adding tracking code to each product page on the website. The tracking code includes information about the product, such as its name, price, and SKU.

Transaction tracking: This involves adding tracking code to the checkout page on the website. The tracking code includes information about the transaction, such as the order ID, the total amount of the transaction, and the products purchased.

Once these steps are completed, Matomo Ecommerce Tracking is set up and ready to go.

What can be tracked with Matomo Ecommerce Tracking?

Matomo Ecommerce Tracking allows website owners to track a wide range of ecommerce-related metrics, including:

Revenue: This is the total amount of revenue generated from ecommerce transactions on the website.

Transactions: This is the total number of ecommerce transactions that have taken place on the website.

Average order value: This is the average value of each ecommerce transaction.

Product views: This is the total number of times that product pages have been viewed on the website.

Add to cart: This is the total number of times that products have been added to the shopping cart.

Checkout abandonment rate: This is the percentage of users who have added items to their cart but have not completed the checkout process.

Conversion rate: This is the percentage of users who have completed a purchase out of the total number of users who have visited the website.

Product performance: This is the performance of individual products, including the number sold, revenue generated, and the conversion rate.

Customer behavior: This includes information about how customers are navigating the website, how long they are staying on the website, and how many pages they

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Conversion tracking is a critical component of any digital marketing campaign. It helps you measure the success of your online advertising efforts by tracking specific actions or events that indicate user engagement or progress toward a desired outcome. Google Analytics 4 (GA4) is a powerful tool for tracking these conversions and provides insights that can help you optimize your marketing efforts.

In this article, we will explore how to set up conversion tracking in GA4, including the types of conversions you can track and how to create conversion events. We will also discuss best practices for conversion tracking and common issues to watch out for.

Types of Conversions in GA4

Before we dive into the specifics of setting up conversion tracking in GA4, it’s important to understand the different types of conversions that can be tracked. In GA4, there are two main types of conversions: standard and custom.

Standard Conversions

Standard conversions are pre-defined events that Google Analytics 4 tracks by default. These events are based on actions that users take on your website or app, such as pageviews, clicks, or form submissions. Standard conversions are organized into four categories:

Engagement: These events track user interactions with your website or app, such as scrolling, clicking on a button, or watching a video.

Monetization: These events track revenue-related actions, such as completing a purchase, adding a product to a cart, or initiating checkout.

Ecommerce: These events are specific to ecommerce sites and track actions related to product views, add-to-cart clicks, and purchase completions.

Retention: These events track actions related to user retention, such as app opens or returning visits.

Custom Conversions

In addition to standard conversions, GA4 allows you to create custom conversions that track specific actions or events on your website or app. Custom conversions are useful for tracking actions that are unique to your business and are not included in the standard events.

Creating a Custom Conversion Event

Now that we have covered the types of conversions in GA4, let’s explore how to create a custom conversion event. To create a custom conversion event, you need to define the event parameters and set up the event tracking code on your website or app.

Step 1: Define the Event Parameters

To define the event parameters, you need to decide what action or event you want to track and what attributes you want to capture. GA4 allows you to track up to 25 different event parameters, including:

Event name: This is the name of the event you want to track, such as “Contact form submission” or “Add to cart.”

Event category: This is the broad category that the event falls under, such as “Form submission” or “Ecommerce.”

Event action: This is the specific action that the user took, such as “Submit” or “Click.”

Event label: This is an optional label that provides additional context or details about the event, such as the name of the product or page

Event value: This is an optional numeric value that represents the event’s monetary value, such as the total purchase amount.

Step 2: Set up the Event Tracking Code

Once you have defined the event parameters, you need to set up the event tracking code on your website or app. There are several ways to do this, depending on your technical expertise and the platform you are using.

Google Tag Manager: If you are using Google Tag Manager (GTM), you can create a new tag that fires the custom event when a specific trigger is met. To set up the tag, you will need to define the event parameters and create a trigger that fires the tag when the event occurs.

Google Analytics Tracking Code: If you are using the Google Analytics tracking code directly on your website or app, you can use

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Google Analytics 4 (GA4) is the newest version of Google’s web analytics platform, offering a more flexible and integrated approach to tracking user behavior across websites and mobile apps. GA4 includes a wide range of features and capabilities that can help businesses better understand their customers, track conversions, and optimize their marketing campaigns. One of the key benefits of GA4 is its ability to integrate with other Google products, including Google Ads. This integration allows businesses to gain deeper insights into the performance of their advertising campaigns, and use those insights to optimize their advertising strategy and drive better results.

Benefits of Linking GA4 with Google Ads

There are several benefits to linking GA4 with Google Ads:

See the complete customer journey: By linking your Google Ads account to GA4, you can see the entire customer journey, from the initial ad click through to the final conversion. This can help you identify where your ads are most effective, and where you may need to make adjustments.

Track conversions more accurately: GA4’s new event-based tracking allows for more granular tracking of user actions, allowing you to track more types of conversions than ever before. By linking your Google Ads account to GA4, you can track these conversions directly in Google Ads, giving you a more accurate picture of the ROI of your advertising campaigns.

Use machine learning to optimize campaigns: GA4’s machine learning capabilities allow you to automatically optimize your advertising campaigns based on your business goals. By linking your Google Ads account to GA4, you can use these machine learning algorithms to improve your ad targeting, bidding strategies, and more.

Access to additional reporting features: GA4 includes a wide range of new reporting features that are not available in previous versions of Google Analytics. By linking your Google Ads account to GA4, you can take advantage of these new features to gain deeper insights into your advertising campaigns.

How to Link Google Analytics 4 with Google Ads Account

Linking your GA4 property with your Google Ads account is a simple process that can be completed in just a few steps.

Step 1: Set Up Google Analytics 4

The first step in linking your GA4 property with your Google Ads account is to set up your GA4 property. If you have not already done so, you will need to create a new GA4 property in your Google Analytics account. To do this, follow these steps:

• Sign in to your Google Analytics account and click on the Admin tab.
• In the Property column, click on Create Property.
• Select Web as the platform and click on Continue.
• Enter a name for your property and select your reporting time zone and currency.
• Click on Create.

Once you have created your GA4 property, you will need to add the GA4 tracking code to your website or mobile app. This code will allow GA4 to track user behavior on your site or app.

Step 2: Set Up Conversion Tracking in Google Ads

The next step is to set up conversion tracking in your Google Ads account. This will allow you to track conversions in Google Ads and import them into GA4. To set up conversion tracking, follow these steps:

• Sign in to your Google Ads account and click on the Tools & Settings icon in the top right corner.
• Click on Conversions under the Measurement section.
• Click on the plus icon to create a new conversion action.
• Select the type of conversion you want to track (e.g. purchase, sign-up, etc.) and follow the prompts to set up the conversion tracking.
• Once you have set up the conversion tracking

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Google Analytics 4 (GA4) and Marketing Attribution are two essential concepts that help businesses understand their customer behavior and optimize their marketing efforts. In this article, we will explain what GA4 is and how it differs from the previous version of Google Analytics, and then delve into the importance of marketing attribution and how it can be used to improve a business’s marketing performance.

What is Google Analytics 4 (GA4)?

Google Analytics 4 (GA4) is the latest version of Google’s web analytics platform. It was released in October 2020, and it offers a new and improved way to measure website and app performance, user behavior, and conversion rates.

GA4 is built on a new data model that is designed to be more flexible and customizable than the previous version of Google Analytics. It offers better integration with Google’s machine learning capabilities, and it is more focused on cross-device and cross-platform tracking.

One of the key benefits of GA4 is that it offers a more holistic view of user behavior. With the previous version of Google Analytics, businesses could only track users on a per-session basis, which made it difficult to understand how users interacted with their website or app over time. GA4, on the other hand, allows businesses to track user behavior across multiple sessions and platforms, providing a more comprehensive view of how users engage with their brand.

Another significant change with GA4 is the introduction of event-based tracking. With the previous version of Google Analytics, businesses could only track pageviews and screenviews. GA4, however, allows businesses to track any type of user interaction, such as clicks, video views, and form submissions. This gives businesses a much more detailed view of how users interact with their website or app and allows them to optimize their conversion funnels accordingly.

GA4 also offers improved reporting and analysis capabilities. It includes a new user interface that is designed to be more intuitive and user-friendly, and it offers more granular reporting on user behavior, conversion rates, and audience demographics.

Overall, GA4 represents a significant improvement over the previous version of Google Analytics. Its new data model, event-based tracking, and improved reporting capabilities make it a powerful tool for businesses looking to optimize their website and app performance.

Marketing Attribution: What is it, and why is it important?

Marketing attribution is the process of assigning credit to marketing touchpoints that contribute to a conversion or sale. In other words, it is the process of determining which marketing channels, campaigns, or ads are driving the most revenue or conversions for a business.

Marketing attribution is important because it helps businesses understand the ROI of their marketing efforts. By identifying the channels and campaigns that are driving the most revenue or conversions, businesses can optimize their marketing budget and focus their efforts on the strategies that are most effective.

There are several different models of marketing attribution, each with its own strengths and weaknesses. Some of the most common attribution models include:

First-touch attribution: This model assigns credit to the first touchpoint a user has with a business. For example, if a user first discovers a business through a Facebook ad and later makes a purchase after clicking on a Google search ad, the Facebook ad would receive full credit for the sale.

Last-touch attribution: This model assigns credit to the last touchpoint a user has with a business before making a purchase. For example, if a user clicks on a Google search ad and later makes a purchase, the Google search ad would receive full credit for the sale.

Linear attribution: This model assigns equal credit to every touchpoint a user has with a business. For example, if a user discovers a business through a Facebook ad, clicks on a Google search ad, and later makes a purchase, each touchpoint would receive equal credit for the sale.

Time decay attribution: This model assigns

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Google Analytics is a widely used tool that helps website owners and digital marketers track website traffic, user behavior, and marketing campaign performance. Google Analytics 4, also known as GA4, is the latest version of Google Analytics that was released in October 2020. It offers a range of new features and improvements over the previous version, Universal Analytics. In this article, we will provide an overview of the GA4 setup process and a GA4 audit checklist.

GA4 Setup Process

Before starting with the GA4 setup process, it is important to understand the key differences between GA4 and Universal Analytics. GA4 introduces a new data model that focuses on events and user properties, rather than pageviews and sessions. It also includes advanced machine learning capabilities and more granular data controls.

Here are the steps to set up GA4:

1. Create a Google Analytics account: If you don’t have a Google Analytics account, you can create one by visiting the Google Analytics website and clicking on the ‘Start for free’ button.

2. Set up a new GA4 property: Once you have created your account, you can set up a new GA4 property by clicking on the ‘Admin’ button in the bottom left corner of the screen. Then, select the ‘Create Property’ button and choose ‘GA4’ as the property type.

3. Add tracking code to your website: To track website data with GA4, you need to add a GA4 tracking code to your website. You can find the tracking code by clicking on the ‘Data Streams’ tab in the left-hand menu and selecting ‘Web’ as the data stream type. Then, follow the instructions to add the tracking code to your website.

4. Set up events and user properties: GA4 focuses on events and user properties, so you need to define these in your GA4 property. Events are actions that users take on your website, such as clicking a button or filling out a form. User properties are attributes that describe your users, such as their age or location. You can define events and user properties by clicking on the ‘Events’ and ‘User Properties’ tabs in the left-hand menu.

5. Configure data settings: GA4 provides more granular data controls than Universal Analytics. You can configure data settings by clicking on the ‘Data Settings’ tab in the left-hand menu. Here, you can control data deletion, data sharing, and data retention settings.

6. Test your setup: Once you have completed the setup process, you should test your GA4 setup to ensure that data is being tracked correctly. You can do this by using the Google Tag Assistant Chrome extension or the GA Debugger Chrome extension.

GA4 Audit Checklist

Once you have set up GA4, it is important to perform regular audits to ensure that your data is accurate and that you are getting the most out of the platform. Here is a GA4 audit checklist:

Check tracking code installation: The first thing to check is that the GA4 tracking code is installed correctly on your website. You can do this by using the Google Tag Assistant Chrome extension or the GA Debugger Chrome extension. These tools will tell you if the tracking code is installed and if there are any errors.

Verify data is being tracked: Once you have verified that the tracking code is installed correctly, you should check that data is being tracked correctly. You can do this by navigating to the ‘Realtime’ tab in the left-hand menu of your GA4 property. Here, you can see real-time data about your website traffic, events, and user properties.

Check event and user property setup: GA4 focuses on events and user properties, so it is important to ensure that these are set up correctly. You should check that all of the events and user properties that you

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Google Tag Manager (GTM) is a free tool provided by Google that allows website owners to manage various tracking tags, including those for Google Analytics, without requiring any code changes on the website. GTM simplifies the process of adding tracking and marketing tags, allowing marketers to focus on analyzing data instead of managing website code.

Google Analytics 4 (GA4) is the latest version of Google Analytics, which provides an updated approach to data collection, analysis, and reporting. GA4 offers a more flexible and holistic view of user behavior across different devices and channels. GA4 also provides new features such as predictive analytics, real-time data, and more advanced machine learning capabilities.

Custom purchase events in GA4 allow website owners to track specific actions related to purchases on their website. These events can include actions such as adding items to a shopping cart, completing a purchase, or canceling a purchase. By tracking these events, website owners can better understand how users interact with their website and optimize the purchasing process to increase sales and revenue.

Benefits of using Google Tag Manager with Google Analytics 4

Using Google Tag Manager with Google Analytics 4 has several benefits:

Simplified tracking: Google Tag Manager simplifies the process of tracking events on your website. Instead of manually adding tracking code to your website, you can use GTM to manage your tracking tags. This allows you to quickly and easily add, modify, or remove tracking tags without requiring any changes to your website code.

Centralized management: GTM provides a centralized location for managing all your tracking tags. This allows you to manage your tracking tags across multiple websites from a single dashboard. You can also manage user permissions and collaborate with other team members on your tracking projects.

Custom tracking: GTM allows you to create custom tracking tags for tracking specific actions on your website. This includes tracking custom purchase events in Google Analytics 4. By tracking custom purchase events, you can gain deeper insights into how users interact with your website and optimize the purchasing process to increase sales and revenue.

Improved accuracy: Using Google Tag Manager with Google Analytics 4 can help improve the accuracy of your tracking data. By managing your tracking tags in GTM, you can ensure that your tracking code is implemented correctly and consistently across your website. This can help reduce errors and discrepancies in your tracking data.

Real-time data: Google Analytics 4 provides real-time data, which allows you to see how users are interacting with your website in real-time. This can be especially useful for tracking custom purchase events, as you can see how users are interacting with your website during the purchasing process and make adjustments as needed.

Setting up Google Tag Manager with Google Analytics 4

To set up Google Tag Manager with Google Analytics 4, follow these steps:

1. Create a Google Tag Manager account: If you haven’t already, create a Google Tag Manager account by visiting the Google Tag Manager website (tagmanager.google.com) and following the instructions to create a new account.

2. Create a Google Analytics 4 property: Create a new Google Analytics 4 property by visiting the Google Analytics website (analytics.google.com) and following the instructions to create a new property.

3. Connect Google Tag Manager to Google Analytics 4: In Google Tag Manager, click on the “Admin” tab and select “Google Analytics Settings.” Then, click on “Edit” to edit your Google Analytics settings. From there, you can select your Google Analytics 4 property and save your changes.

4. Create a custom purchase event tag

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Disclaimer: Google tag manager belongs to Google property 

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Google Analytics 4 (GA4) is the latest version of Google’s web analytics platform. It is designed to provide a more comprehensive view of your website’s performance and user behavior than previous versions. GA4 includes new features such as enhanced measurement capabilities, machine learning-powered insights, and cross-device tracking. In this article, we will review how to set up GA4 and get the most out of it.

1. Create a GA4 property

To get started with GA4, you need to create a new property. This can be done by logging into your Google Analytics account and navigating to the “Admin” section. From there, click on “Create Property” and select “Google Analytics 4”. You will need to enter some basic information about your website, such as the URL and name of your property.

2. Install the GA4 tracking code

Once you have created your GA4 property, you need to install the tracking code on your website. This is the code that collects data about user behavior and sends it back to GA4. To install the tracking code, you can use one of two methods:

• Use Google Tag Manager: If you are already using Google Tag Manager (GTM) on your website, you can use it to deploy the GA4 tracking code. To do this, create a new “Tag” in GTM and select “Google Analytics: GA4 Configuration” as the tag type. You will need to enter your GA4 property ID, which can be found in the “Admin” section of your GA4 account.
• Install the tracking code manually: If you are not using GTM, you can install the tracking code manually by adding it to the header section of your website’s HTML code. You can find the tracking code in the “Admin” section of your GA4 account.

3. Set up data streams

Data streams are the source of data for your GA4 property. Each data stream represents a different type of data that you want to collect, such as website data, app data, or offline data. To set up a data stream, you need to follow these steps:

• Go to the “Data Streams” section of your GA4 account.
• Click on “Add Stream” and select the type of data you want to collect.
• Enter some basic information about your data stream, such as the name and URL of your website.
• Follow the instructions to complete the set-up process.

4. Configure data collection

Once you have set up your data streams, you need to configure data collection for each one. This involves setting up event tracking and defining custom dimensions and metrics.

Event tracking: Events are actions that users take on your website, such as clicking a button or watching a video. By tracking events, you can get more detailed insights into user behavior. To set up event tracking, you need to define the events that you want to track and add the relevant code to your website. You can do this using GTM or by manually adding the code to your website.

Custom dimensions and metrics: Dimensions and metrics are the building blocks of your GA4 reports. Dimensions are attributes of user behavior, such as the device or browser they are using, while metrics are numerical measurements, such as the number of page views or sessions. You can create custom dimensions and metrics to track specific aspects of user behavior that are important to your business. To create custom dimensions and metrics, you need to define the name and scope of each one, and then add the relevant code to your website.

5. Set up conversions

Conversions are the actions that you want users to take on your website, such as making a purchase or filling out a form. By setting up conversion tracking, you can measure the effectiveness of your marketing campaigns and identify areas for improvement.

Warning: If you don’t know about javascript or don’t have developing knowledge then don’t try to Review Google Analytics 4 Set UP with Google Tag Manager that can break your site, Cart and other functionality 

Disclaimer: Google tag manager belongs to Google property 

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