Google Analytics 4 (GA4) is the latest version of Google’s analytics platform that provides a more advanced and robust approach to data tracking and analysis compared to the previous versions of Google Analytics. GA4 is designed to help businesses of all sizes and industries track and analyze user behavior across different platforms and devices, allowing them to make more informed decisions about their marketing and advertising strategies.
If you’re looking to set up GA4 for your website, app, or any other digital property, this guide will walk you through the process step by step.
Before you begin, it’s important to note that GA4 is a completely new version of Google Analytics and is not backwards-compatible with Universal Analytics (UA), the previous version of the platform. Therefore, if you’re currently using UA, you will need to create a new GA4 property and set it up from scratch. If you’re new to Google Analytics altogether, you can proceed directly to the GA4 setup process.
Here are the steps to set up GA4:
Step 1: Create a Google Analytics account
The first step to setting up GA4 is to create a Google Analytics account. To do this, go to the Google Analytics website and click the “Start for free” button. You will then be prompted to sign in to your Google account or create a new one if you don’t have one already.
Once you’re signed in, you will need to provide some basic information about your business, such as your website URL, business name, industry, and time zone. You will also need to agree to Google’s terms of service and data processing terms.
After you’ve filled in all the required information, click the “Create” button to create your Google Analytics account.
Step 2: Set up a new GA4 property
Once you’ve created your Google Analytics account, the next step is to set up a new GA4 property. To do this, click on the “Admin” button in the bottom left-hand corner of the screen, and then click on “Create Property” under the “Property” column.
You will then be asked to choose between two options: “Web” or “Apps and Web.” If you’re setting up GA4 for a website, select the “Web” option. If you’re setting up GA4 for a mobile app or both a website and a mobile app, select the “Apps and Web” option.
After you’ve made your selection, you will need to provide some basic information about your property, such as the property name and URL. You can also choose to enable advanced settings such as data sharing, enhanced measurement, and data deletion.
Once you’ve filled in all the required information, click the “Create” button to create your new GA4 property.
Step 3: Add the GA4 tracking code to your website
The next step is to add the GA4 tracking code to your website. This code will allow Google Analytics to track user behavior on your website and send that data back to your GA4 property.
To add the tracking code, go to the “Data Streams” section under your GA4 property, and then click the “Web” option. You will then be asked to provide some basic information about your website, such as the website URL, stream name, and industry category.
After you’ve filled in all the required information, click the “Create Stream” button to create your new web data stream. You will then be given a tracking code snippet that you need to add to your website’s HTML code.
To add the tracking code, copy the entire code snippet and paste it just before the closing tag on every page of your website. Alternatively, you can use a tag manager such as Google Tag Manager to add the code to your website.
Once you’ve added the tracking code
Disclaimer: Google tag manager belongs to Google property
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