Google Analytics 4 (GA4) is the latest version of Google Analytics that offers a range of new features and improved capabilities. One of the most important aspects of GA4 is the ecommerce event tracking set up, which allows ecommerce businesses to track a wide range of events related to their website and online store. In this article, we will provide a comprehensive guide on how to set up GA4 ecommerce event tracking and make the most out of this powerful feature.
Before we dive into the details of GA4 ecommerce event tracking set up, let’s first understand what GA4 is and how it differs from the previous version of Google Analytics, Universal Analytics (UA).
What is GA4?
GA4 is the latest version of Google Analytics that offers a range of new features and improved capabilities compared to UA.
Some of the key differences between GA4 and UA are:
Event-based tracking: GA4 is based on event-based tracking, which means that every action that a user takes on your website or app is recorded as an event. This allows you to track a wide range of user interactions, including clicks, page views, video plays, and more.
Cross-device tracking: GA4 offers improved cross-device tracking, which means that you can track user interactions across multiple devices and channels. This is particularly important for ecommerce businesses that want to understand how users move between devices and channels before making a purchase.
Machine learning capabilities: GA4 offers advanced machine learning capabilities, which means that you can gain insights into user behavior and trends that were not possible with UA. For example, you can use machine learning to predict which users are most likely to make a purchase, and target them with personalized ads and offers.
Now that we understand what GA4 is and how it differs from UA, let’s dive into the details of GA4 ecommerce event tracking set up.
Step 1: Set up GA4
The first step in GA4 ecommerce event tracking set up is to create a GA4 property and set up the tracking code on your website. Here are the steps to do this:
- Go to the Google Analytics website and sign in to your account.
- Click on “Admin” in the bottom left-hand corner of the screen.
- In the “Property” column, click on “Create Property.”
- Follow the prompts to create a new GA4 property. Make sure to select “Web” as the platform type, and enter your website URL.
- Once you have created your GA4 property, you will be provided with a tracking code. Copy this code and paste it into the header of your website.
- Once the tracking code is set up, GA4 will start collecting data from your website.
Step 2: Set up ecommerce event tracking
Now that you have set up GA4 on your website, the next step is to set up ecommerce event tracking. This will allow you to track a wide range of events related to your ecommerce store, including product views, add to cart events, and checkout events.
Here are the steps to set up ecommerce event tracking in GA4:
- Go to the GA4 Admin page and select your GA4 property.
- Click on “Data Streams” in the “Property” column.
- Click on the “Web” data stream that corresponds to your website.
- Scroll down to the “Enhanced Measurement” section and toggle on “Enhanced ecommerce.”
- Once you have enabled enhanced ecommerce, GA4 will start tracking a wide range of ecommerce events, including product views, add to cart events, and checkout events.
- You can view your ecommerce events in the “Events” report in GA4. To do this, go to the “Reporting” tab and select “Events” in the left-hand menu
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