Matomo (formerly Piwik) is an open-source web analytics platform that provides website owners with in-depth insights into their website’s performance. One of its key features is Ecommerce Tracking, which allows website owners to track and analyze ecommerce transactions on their website. In this article, we will explore Matomo Ecommerce Tracking in detail, including how it works, what can be tracked, and how it can be used to improve ecommerce performance.
What is Matomo Ecommerce Tracking?
Matomo Ecommerce Tracking is a feature that enables website owners to track and analyze ecommerce transactions on their website. It allows website owners to monitor which products are being sold, how much revenue is being generated, and how many transactions are taking place. This information can help website owners optimize their ecommerce experience for customers and increase revenue.
Matomo Ecommerce Tracking works by tracking certain actions that users take on the website, such as adding items to their cart, completing a purchase, and viewing product pages. When a user performs one of these actions, Matomo records the action and stores it in a database. Website owners can then view reports that show how many users performed each action, how much revenue was generated from each action, and other metrics that provide insights into the ecommerce performance of the website.
Setting up Matomo Ecommerce Tracking
Setting up Matomo Ecommerce Tracking requires a few steps. First, website owners need to install Matomo on their website. Matomo offers a self-hosted version that can be installed on the website owner’s server, as well as a cloud-hosted version that is hosted by Matomo. Once Matomo is installed, website owners can configure the Ecommerce Tracking feature.
To configure Ecommerce Tracking, website owners need to set up the following:
Ecommerce tracking code: This is a small piece of code that needs to be added to the website’s tracking code. It tells Matomo to track ecommerce transactions on the website.
Ecommerce settings: This includes setting up the currency used on the website, the name of the ecommerce platform used, and other settings related to ecommerce tracking.
Product tracking: This involves adding tracking code to each product page on the website. The tracking code includes information about the product, such as its name, price, and SKU.
Transaction tracking: This involves adding tracking code to the checkout page on the website. The tracking code includes information about the transaction, such as the order ID, the total amount of the transaction, and the products purchased.
Once these steps are completed, Matomo Ecommerce Tracking is set up and ready to go.
What can be tracked with Matomo Ecommerce Tracking?
Matomo Ecommerce Tracking allows website owners to track a wide range of ecommerce-related metrics, including:
Revenue: This is the total amount of revenue generated from ecommerce transactions on the website.
Transactions: This is the total number of ecommerce transactions that have taken place on the website.
Average order value: This is the average value of each ecommerce transaction.
Product views: This is the total number of times that product pages have been viewed on the website.
Add to cart: This is the total number of times that products have been added to the shopping cart.
Checkout abandonment rate: This is the percentage of users who have added items to their cart but have not completed the checkout process.
Conversion rate: This is the percentage of users who have completed a purchase out of the total number of users who have visited the website.
Product performance: This is the performance of individual products, including the number sold, revenue generated, and the conversion rate.
Customer behavior: This includes information about how customers are navigating the website, how long they are staying on the website, and how many pages they
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