Advanced Google Analytics 4 (GA4) Enhanced Ecommerce Integration with Google Tag Manager using dataLayer Drupal eCommerce

Google Analytics 4 (GA4) is the latest version of Google Analytics and it includes new features such as enhanced ecommerce data tracking. The enhanced ecommerce data layer for Drupal eCommerce is a way to integrate GA4 with your Drupal eCommerce website, allowing you to track detailed ecommerce data such as product impressions, product clicks, add to cart events, and purchase transactions. This data can be used to gain insights into customer behavior, improve the user experience, and optimize your ecommerce strategy. To implement GA4 enhanced ecommerce data layer in Drupal eCommerce, you need to use the GA4 data layer which will provide you the GA4 tracking code to be inserted in your website and also provide the necessary data layer events to be mapped with GA4 events.

The enhanced ecommerce data layer for Drupal eCommerce requires certain variables to be set in order to properly track ecommerce data in GA4. These variables include:

• ‘ecommerce‘: This is the main object that contains all the ecommerce data.
• ‘ecommerce.purchase‘: This object contains information about a purchase transaction, including the transaction ID, revenue, tax, shipping, and coupon code.
• ‘ecommerce.add’: This object contains information about an add to cart event, including the product ID, name, price, and quantity.
• ‘ecommerce.remove‘: This object contains information about a remove from cart event, including the product ID.
• ‘ecommerce.detail’: This object contains information about a product detail view event, including the product ID and name.
• ‘ecommerce.impressions’: This object contains information about product impressions, including the product ID, name, category, and list.
• ‘ecommerce.promoClick’: This object contains information about a promo click event, including the promo ID and name.
• ‘ecommerce.promoView‘: This object contains information about a promo view event, including the promo ID and name.

These variables are to be configured in GA4 Data Layer  for Drupal eCommerce, and once the GA4 data Layer is configured correctly, it will automatically send the ecommerce data to GA4 when the corresponding events occur on the website.

Warning: If you do n’t know about javascript or do n’t have developing knowledge then do n’t try to Google Analytic 4 (GA4) Enhanced Ecommerce Data Layer for Drupal eCommerce without module that can broke your site, Cart and other functionality 

Disclaimer: Google tag manager belongs to Google property 

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