Migrating from Universal Analytics (UA) to Google Analytics 4 (GA4) can be a complex process, so it’s important to have a plan in place to ensure a smooth transition. Here is a checklist of items to consider when migrating to GA4:

Setting up advanced conversions in Google Analytics 4 (GA4) involves creating custom conversion events and configuring them to match your business goals. Here are some general steps for setting up advanced conversions in GA4:

1. Review your current UA tracking setup: Review your current UA tracking code and data collection methods to ensure that they are accurate and complete.
2. Create a new GA4 property: Create a new GA4 property in your Google Analytics account and configure the property settings according to your needs.
3. Implement the GA4 tracking code: Replace the existing UA tracking code with the GA4 tracking code on your website.
4. Import historical data: Import historical data from your UA property to your GA4 property to keep your historical data in the new GA4 property.
5. Configure your GA4 property: Configure your GA4 property with the same views and filters that you have in your UA property.
6. Test the GA4 tracking code and data: Test your GA4 tracking code and data to ensure that it is collecting data correctly.
7. Monitor your GA4 data: Monitor your GA4 data for a few weeks to ensure that it is accurate and complete.
8. Update any custom code: Update any custom code that uses the UA tracking code to use the GA4 tracking code.
9. Update any integrations: Update any integrations that use the UA tracking code to use the GA4 tracking code.
10. Delete your UA property: Once you have confirmed that your GA4 data is accurate and complete, you can then delete your UA property and rely on GA4 for your website analytics.
11. Set up goals in your GA4 property for the custom conversion events you’ve created.
12. Analyze your custom conversion data to gain insights into the performance of your website and identify areas for improvement.
13. Optimize your website and marketing strategies based on the insights gained from your custom conversion data.

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