Conversion tracking verification with Google Tag Manager and GA4 allows you to track the success of your marketing efforts and monitor user behavior on your website. In simple terms, it helps you understand what actions users are taking on your website and how those actions are related to your business goals.
Google Tag Manager (GTM) is a free tool that lets you add and manage tracking codes or tags on your website without needing to modify your website code directly. GTM allows you to manage tags from a single dashboard and deploy them to your website quickly and easily.
Google Analytics 4 (GA4) is the latest version of Google Analytics and is designed to help businesses better understand their customers across different devices and platforms. GA4 provides a more advanced tracking system that enables businesses to track user behavior across multiple channels and touchpoints, including mobile apps and websites.
Conversion tracking is the process of tracking the actions that users take on your website, such as signing up for a newsletter, making a purchase, or filling out a contact form. By tracking these actions, you can better understand how users are engaging with your website and optimize your marketing efforts to improve your conversion rates.
To set up conversion tracking verification with Google Tag Manager and GA4, you will need to follow a few simple steps.
Step 1: Create a Google Tag Manager Account
The first step is to create a Google Tag Manager account if you haven’t already done so. You can do this by going to the Google Tag Manager website and following the prompts to create an account.
Once you have created an account, you will be given a GTM container code that you will need to add to your website. This code allows GTM to communicate with your website and track user behavior.
Step 2: Set up GA4
Next, you will need to set up a Google Analytics 4 property. To do this, go to the Google Analytics website and follow the prompts to create a new GA4 property. You will be given a tracking code that you will need to add to your GTM container.
Step 3: Create a Conversion Event in GA4
Once you have set up GA4, you will need to create a conversion event that tracks the action that you want to monitor on your website. For example, if you want to track newsletter sign-ups, you will need to create a conversion event that is triggered when a user signs up for your newsletter.
To create a conversion event, go to the GA4 dashboard and click on “Events” in the left-hand navigation menu. Click on “New Event” and fill in the details for the conversion event that you want to track.
Step 4: Add the GA4 Tag to GTM
After creating the conversion event in GA4, you will need to add the GA4 tag to your GTM container. This will allow GTM to track the conversion event and send the data to GA4.
To add the GA4 tag to GTM, go to the GTM dashboard and click on “Tags” in the left-hand navigation menu. Click on “New” and select “Google Analytics: GA4 Event” from the list of tag types. Fill in the details for the tag, including the conversion event that you want to track.
Step 5: Set up Conversion Tracking Verification
Finally, you will need to set up conversion tracking verification to ensure that your conversion tracking is working correctly. This involves adding a verification tag to your website that is triggered when a user completes the conversion event.
To set up conversion tracking verification, go to the GTM dashboard and click on “Tags” in the left-hand navigation menu. Click on “New” and select “Custom HTML” from the list of tag types. Copy the verification code provided by Google and paste it into the custom HTML tag.
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