Google Ads Conversion Tracking with Server-Side using Google Tag Manager

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Server-side Conversion Tracking with Google Ads using Google Tag Manager without touching Code

Recently, one of Client asks me to implement Server Side Google Ads Conversion tracking using Google Tag Manager for Ecommerce Tracking and other CMS, I created a server in Google Cloud then I started implemented server Side Google Ads Conversion tracking

Server-side Tag for Google Ads conversions using Google Tag Manager

Server Side Google Ads Conversion Tracking using Google Tag Manager 

Paste this code as high in the <head> of the page as possible:

<!– Google Tag Manager –>

<script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({‘gtm.start’:
new Date().getTime(),event:’gtm.js’});var f=d.getElementsByTagName(s)[0],
j=d.createElement(s),dl=l!=’dataLayer’?’&l=’+l:”;j.async=true;j.src=
‘https://www.googletagmanager.com/gtm.js?id=’+i+dl;f.parentNode.insertBefore(j,f);
})(window,document,’script’,’dataLayer’,’GTM-XXXX’);</script>
<!– End Google Tag Manager –>

Additionally, paste this code immediately after the opening <body> tag:
<!– Google Tag Manager (noscript) –>
<noscript><iframe src=”https://www.googletagmanager.com/ns.html?id=GTM-XXXX”
height=”0″ width=”0″ style=”display:none;visibility:hidden”></iframe></noscript>
<!– End Google Tag Manager (noscript) –>

Note: Make you will replace GTM Tracking Code with your GTM ID XXXXX

Google Ads Server-side conversion Tag

Google Ads Conversion Tracking With Server-side Tag using Google Tag Manager

Warning: If you do n’t know about javascript or do n’t have developing knowledge then do n’t try to Server-side Tag for Google Ads conversions using Google Tag Manager using Google Tag Manager that can broke your site, Cart and other functionality 

Disclaimer: Google tag manager belongs to Google property 

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