Google Analytics 4 (GA4) Integration eCommerce Tracking for Classy using Google Tag Manager

Google Analytics 4 Ecommerce Tracking for Classy is a way to track and analyze the performance of donations made through the Classy platform using Google Analytics 4.

Google Analytics 4 is the latest version of Google’s web analytics platform, which offers a new approach to tracking user behavior across multiple devices and platforms. Ecommerce tracking in Google Analytics 4 allows you to track important data related to your online transactions, including revenue, conversion rates, and other valuable metrics.

Classy is a popular online fundraising platform that enables nonprofits and social impact organizations to collect donations and manage their fundraising efforts. By setting up Google Analytics 4 Ecommerce tracking for Classy, organizations can gain insights into their donation performance and make data-driven decisions to improve their fundraising strategies.

Ecommerce tracking in Classy involves setting up events to track key actions taken by donors, such as making a donation, adding items to their cart, and removing items from their cart. These events are then sent to Google Analytics 4, where they can be analyzed to gain insights into donation performance and user behavior. This can help organizations understand what is working well and what areas need improvement, so they can optimize their fundraising efforts and maximize their impact.

To set up Classy Google Analytics 4 (GA4) Ecommerce tracking with Google Tag Manager, you can follow these steps:

1. Create a Google Analytics 4 property

• • Sign in to your Google Analytics account
  • Click on the Admin button
  • Under the Property column, click on the dropdown menu and select “Create Property”
  • Follow the steps to set up your new property
  • Note the Measurement ID for later use

2. Set up Enhanced Ecommerce tracking in Classy

• • Log in to your Classy account
  • Go to the “Integrations” tab
  • Find the Google Analytics integration and click “Configure”
  • Enable the “Enhanced Ecommerce” option
  • Enter your Google Analytics 4 property Measurement ID
  • Save the configuration

3. Set up a Google Tag Manager container

• • Sign in to your Google Tag Manager account
  • Create a new container for your website
  • Follow the steps to add the Google Tag Manager code to your website

4. Set up the GA4 tags in Google Tag Manager

• • In your Google Tag Manager container, create a new tag
  • Choose “Google Analytics: GA4 Configuration” as the tag type
  • Enter your Google Analytics 4 property Measurement ID
  • Save the tag
  • Create a new trigger
  • Choose “All Pages” as the trigger type
  • Save the trigger
  • Assign the trigger to the GA4 tag

5. Set up the Ecommerce events in Google Tag Manager

• • Create a new tag
  • Choose “Google Analytics: GA4 Event” as the tag type
  • Enter the event parameters for the “purchase”, “add to cart”, and “remove from cart” events
  • Save the tag
  • Create a trigger for each event
  • Assign each trigger to the corresponding GA4 event tag

6. Test your tracking

• • Make a donation through your Classy donation form
  • Verify that the events are being tracked correctly in your Google Analytics 4 property
  • Once you have completed these steps, you should be able to track your Classy donations as
  • Ecommerce events in Google Analytics 4 using Google Tag Manager.

Warning: If you do n’t know about javascript or do n’t have developing knowledge then do n’t try to Google Analytics 4 (GA4) Ecommerce Tracking for Classy that can broke your site, Cart and other functionality 

Disclaimer: Google tag manager belongs to Google property 

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