Odoo is an open-source enterprise resource planning (ERP) system that includes a variety of business applications, including eCommerce functionality. Google Analytics 4 is the latest version of Google’s analytics platform, which is designed to help businesses understand and analyze user behavior across multiple devices and channels.
Odoo is an all-in-one business management software that includes a range of applications, such as accounting, inventory, CRM, and e-commerce. Google Analytics is a web analytics service offered by Google that tracks and reports website traffic and user behavior.
Google Analytics 4 (GA4) is the latest version of Google Analytics, which includes several new features and capabilities designed to help businesses better understand their customers’ journeys across different platforms and devices.
If you’re using Odoo’s e-commerce application and want to integrate GA4, you can do so by following these steps:
Create a GA4 property: First, you need to create a new GA4 property in your Google Analytics account. Go to the Google Analytics homepage, click on the Admin button, and select Create Property. Follow the prompts to set up your new property.
Connect Odoo to GA4: In Odoo, go to the website application and click on the Configuration menu. Then, select Settings and scroll down to the Google Analytics section. Enter your GA4 Measurement ID, which you can find in the Admin section of your GA4 property.
Enable e-commerce tracking: To track e-commerce data in GA4, you need to enable e-commerce tracking in both Odoo and GA4. In Odoo, go to the website application and click on the Configuration menu. Then, select Settings and scroll down to the E-commerce section. Make sure the Enable E-commerce Tracking option is turned on. In GA4, go to the Admin section and select E-commerce Settings. Turn on the Enable Enhanced E-commerce Reporting option.
Test your setup: Once you’ve connected Odoo to GA4 and enabled e-commerce tracking, it’s a good idea to test your setup to make sure it’s working correctly. You can do this by placing a test order on your website and checking the e-commerce data in your GA4 account.
By integrating GA4 with Odoo’s e-commerce application, you can gain valuable insights into your customers’ behavior and use that data to optimize your online store and improve your sales.
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