Switch to Google Analytics 4 on a Squarespace using Google Tag Managaer
Google Analytics 4 (GA4) is a new version of Google Analytics that replaces the Universal Analytics (UA) tracking code. GA4 is designed to provide a more integrated and user-friendly experience for tracking website and app data, and includes new features such as cross-device tracking, automated insights, and enhanced ecommerce tracking.
Squarespace is a web content management and website building platform. It provides users with an intuitive drag-and-drop interface for building websites, as well as powerful e-commerce tools for creating online stores. Squarespace offers a range of templates and design options, making it easy for users to create a unique and professional-looking website without the need for coding skills. The platform also includes features such as analytics, SEO optimization, and integrated hosting, making it a complete solution for website creation and management. Squarespace is widely used by individuals, small businesses, and organizations for creating and managing websites for personal, portfolio, and e-commerce purposes.
To install Google Analytics 4 (GA4) on Squarespace:
- Create a GA4 property in your Google Analytics account.
- Copy the GA4 tracking code from the GA4 property in Google Analytics.
- Log into Squarespace and navigate to the “Settings” panel.
- Click on “Advanced” and then “Code Injection”.
- Paste the GA4 tracking code into the “Header” code injection section.
- Save the changes.
- Verify the installation by checking the real-time reports in GA4.
To enable ecommerce tracking in Google Analytics 4 (GA4) on Squarespace:
The data layer collects information about page views, product information, and events, and makes this data available to other tools through a standardized format. This allows website owners to track and analyze user behavior on their site, and use this information to make informed decisions about website optimization and marketing campaigns.
The Squarespace data layer is implemented on a site-by-site basis, and can be customized to meet the specific needs of each website. To use the data layer, a website owner would typically install the necessary tracking code and configure their analytics or marketing tools to receive data from the data layer.
Disclaimer: Google tag manager belongs to Google property
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