Setup Google Analytics 4 (GA4) Enhanced E-commerce Tracking on Volusion using Google Tag Manager

In order to track eCommerce purchases on a Volusion website using Google Analytics 4 (GA4), you will need to set up an event with the event name “purchase”. This can be done by creating a new event in your GA4 property, and configuring it to track when a purchase is made on your website. You will also need to add the appropriate tracking code to your Volusion website, which will allow GA4 to collect data on the purchase event.

You can also add the purchase event in the Volusion platform by adding the GA4 tracking code to your store and configuring it to send events for purchase. The event name for purchase should be set as ‘purchase’ or ‘transaction’ in order to identify the purchase event in GA4.

A data layer is a concept used in Google Analytics 4 (GA4) to collect and organize data from a website. In the case of a Volusion website, the data layer is a JavaScript object that is used to pass information about the website and its visitors to GA4. This information can include details about the page being viewed, the products being viewed or purchased, and any other relevant information about the user’s interactions with the website.

To implement a data layer on a Volusion website, you will need to create a JavaScript object that contains the data you want to collect, and then add it to the website’s code. This can be done by adding the data layer code to the website’s global script, or by adding it to specific pages or templates as needed.

Once the data layer is in place, it can be used to send data to GA4 by using the GA4 tracking code. This will allow you to track and analyze the data in GA4, such as product data, purchase data, user data, and more.

In order to track eCommerce transactions on a Volusion website using Google Analytics 4 (GA4), you will need to add the GA4 tracking code to your website and configure it to send eCommerce data to GA4. This process typically involves the following steps:

• Create a GA4 property for your website if you haven’t already done so.
• Get the GA4 tracking code for your website by going to the GA4 property and clicking on the “Admin” button.
• Add the GA4 tracking code to the header of your Volusion website. This can be done by editing the global script or by adding the code to specific pages or templates as needed.
• Once the GA4 tracking code is in place, you will need to configure it to send eCommerce data to GA4. This can be done by setting up eCommerce tracking in the GA4 property, and by adding eCommerce tracking code to your Volusion website.
• Make sure that you have implemented the data layer correctly in order to send the eCommerce data correctly to GA4
• Test the tracking by making a purchase on your website and then verifying the data in the GA4 property.

When implementing eCommerce tracking on a Volusion website using Google Analytics 4 (GA4), it’s important to include specific data layer variables in order to send the correct information to GA4. These variables should be included in the data layer JavaScript object that is used to pass information about the website and its visitors to GA4.

The specific data layer variables that should be included for eCommerce tracking on a Volusion website include:

“ecommerce“: This variable should be set to an object that contains information about theeCommerce transaction, such as the transaction ID, revenue, and any relevant product information.

“event“: This variable should be set to “purchase” in order to indicate that a purchase has been made.

“eventCallback“: This variable is a function that is called after the purchase event is sent to GA4.

“eventTimeout“: This variable is used to specify the amount of time, in milliseconds, that the eventCallback function should wait before being called.

“items“: This variable should be set to an array of objects that contain information about the products that were purchased, such as the product ID, name, price, and quantity.

These variables should be included in the data layer, and passed to GA4 using the GA4 tracking code. This will allow you to track and analyze eCommerce data in GA4, such as product data, purchase data, and user data.

Warning: If you do n’t know about javascript or do n’t have developing knowledge then do n’t try to Volusion Google analytics4 (GA4) eCommerce Tracking without module that can broke your site, Cart and other functionality 

Disclaimer: Google tag manager belongs to Google property 

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