When you connect Google Analytics 4 (GA4) to your Magento 2 store, GA4 will automatically collect data on e-commerce transactions, including purchase events. The purchase event in GA4 is triggered when a user completes a purchase on your store and it’s considered a conversion event.

When a purchase is made, Magento sends the following information to GA4:

• Product information (name, SKU, etc.)
• Quantity
• Revenue
• Tax
• Shipping costs
• Coupon code

This information is used to populate the e-commerce reports in GA4, which provide insights into sales performance, user behavior, and revenue.

In addition, you can also set up custom purchase events in GA4 to track specific information about the purchase, such as the shipping method or payment method used.

To set up a custom purchase event in GA4, you will need to use the GA4 measurement API and the dataLayer. The dataLayer is a JavaScript object that allows you to pass information from your website or application to GA4.

The purchase event in GA4 can be tracked by triggering the ‘purchase’ event and passing the relevant information about the purchase to the dataLayer.

It is important to note that you will need to have the GA4 tracking code installed on your Magento store, and to have implemented the GA4 e-commerce tracking code on your “Thank you” page, where the purchase is confirmed.

When a purchase is made, Magento sends the following information to GA4:

• Product information (name, SKU, etc.)
• Quantity
• Revenue
• Tax
• Shipping costs
• Coupon code

This information is used to populate the e-commerce reports in GA4, which provide insights into sales performance, user behavior, and revenue.

In addition, you can also set up custom purchase events in GA4 to track specific information about the purchase, such as the shipping method or payment method used.

To set up a custom purchase event in GA4, you will need to use the GA4 measurement API and the dataLayer. The dataLayer is a JavaScript object that allows you to pass information from your website or application to GA4.

The purchase event in GA4 can be tracked by triggering the ‘purchase’ event and passing the relevant information about the purchase to the dataLayer.

It is important to note that you will need to have the GA4 tracking code installed on your Magento 2 store, and to have implemented the GA4 e-commerce tracking code on your “Thank you” page, where the purchase is confirmed.

Warning: If you do n’t know about javascript or do n’t have developing knowledge then do n’t try to Set Up Ecommerce Magento 2 GA4 (Google Analytics 4) Using Google Tag Manager that can broke your site, Cart and other functionality 

Disclaimer: Google tag manager belongs to Google property 

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