Track Form Submissions Conversion Using Google Analytics 4 (GA4) With Google Tag Manager
GA4 form submission refers to the tracking of form submissions in Google Analytics 4 (GA4). GA4 is the latest version of Google’s web analytics tool, and it allows you to track form submissions as events in real-time. This provides you with valuable data about the effectiveness of your forms and helps you make data-driven decisions to optimize your forms and improve your results.
To track form submissions in GA4, you need to install the GA4 tracking code on your website and create a conversion goal in GA4 based on the form submission event. You can also use Google Tag Manager to send the form submission data to GA4 and improve the accuracy of your tracking.
By tracking form submissions in GA4, you can see how many form submissions were made, what their values were, and which pages and campaigns generated the most form submissions. This information can help you make data-driven decisions to improve your forms, increase conversions, and ultimately drive more success for your business.
To set up a GA4 form submission conversion with Google Tag Manager, follow these steps:
- Create a GA4 property: If you haven’t already done so, create a GA4 property in Google Analytics and install the GA4 tracking code on your website.
- Set up a trigger in GTM: In Google Tag Manager, create a trigger that will fire when the form is submitted. This trigger will typically be based on a DOM event, such as “Form Submission.”
- Create a GA4 event tag: In Google Tag Manager, create a GA4 event tag that will send the form submission data to GA4. Configure the tag to use the trigger you created in step 2, and set the event category, action, and label to reflect the form submission.
- Set up the conversion in GA4: In GA4, create a conversion goal based on the form submission event. Make sure that the conversion goal is set up to track form submissions as events, not pageviews.
- Preview and publish: Preview the GTM container to make sure the form submission data is being sent to GA4 correctly. If everything looks good, publish the container to make the form submission conversion tracking live on your website.
- Verify the conversion data: In GA4, verify that the form submissions are being tracked as conversions. This data will be available in the Conversions report, which will show you how many form submissions were recorded and what their values were.
By following these steps, you should be able to set up form submission conversion tracking in GA4 using Google Tag Manager.
Disclaimer: Google tag manager belongs to Google property
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