Track Gravity Forms Google Analytic 4 (GA4) With Google Tag Manager

Gravity Forms Tracking refers to the process of collecting and analyzing data about form submissions made using the Gravity Forms plugin for WordPress. This data can be used to gain insights into how users interact with your forms, such as the number of submissions, form fields that are being used, and common user paths. The tracking data can be used to optimize and improve the user experience, making it easier for users to complete forms and providing you with valuable insights into your website and audience. There are different methods to track Gravity Forms submissions, such as using Google Analytics, Google Tag Manager, custom code, or built-in tracking features within Gravity Forms.

GA4 Gravity Forms Tracking refers to the process of tracking Gravity Forms submissions in Google Analytics 4 (GA4). This allows you to gather information about form submissions and use that data to gain insights into how users interact with your forms. By tracking form submissions in GA4, you can see how many submissions were made, which form fields were used, and common user paths, among other things. This information can be used to optimize and improve the user experience, making it easier for users to complete forms and providing you with valuable insights into your website and audience. To track Gravity Forms submissions in GA4, you can use the Gravity Forms Google Analytics Add-On or a custom solution that integrates GA4 with Gravity Forms.

To use the Gravity Forms Data Layer script with Google Tag Manager (GTM), you can follow these steps:

• Create a GTM container.
• Install the GTM code on your WordPress website.
• Create a data layer variable in GTM to access the Gravity Forms data.
• Use the Gravity Forms Data Layer script to push form submission data to the data layer.
• Create a tag in GTM to track the form submissions.
• Verify the form submissions in Google Analytics 4 (GA4)by navigating to the “Events” report.

By using the Gravity Forms Data Layer script with GTM, you can access detailed information about form submissions and use it to create custom tags and triggers to track specific events and activities.

Here is an example of a Gravity Forms data layer script code that can be used to push form submission data to the data layer:

<script>
  if (!isReload) {
    var data = {
      event: 'form_submission',
      form_id: formId,
      form_name: jQuery('#gform_' + formId + ' .gform_title').text().trim()
    };
    window.dataLayer = window.dataLayer || [];
    window.dataLayer.push(data);
  }
});
</script>

This script pushes a data object to the data layer when a form submission is confirmed. The data object contains information about the form ID and form name, which can be used in GTM tags and triggers.

Note: This is a basic example, and you can modify it to include additional information about the form submission such as field values, user information, and more.

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