Track Zoho Forms Submission Events in Google Analytics 4 (GA4) using Google Tag Manager

With Zoho CRM, you can set up a “Web-to-Lead” form that connects to your Zoho Forms form, which will automatically create a lead in Zoho CRM when the form is submitted. This allows you to track the source of the lead and measure conversion rates.

To use Google Analytics 4 (GA4) for form tracking, you can set up a conversion goal in Google Analytics 4 (GA4) and add the tracking code to your Zoho Forms form. This will allow you to track form submissions as a conversion in Google Analytics, and analyze the traffic sources and behaviors of those who submit the form.

To track Zoho Form submissions as conversions in Google Analytics 4 (GA4) using Google Tag Manager, you can follow these steps:

1. Create a GA4 Conversion event in Google Analytics

2. In Google Tag Manager, create a new tag of type “Google Analytics: GA4 Event” and configure it to fire on the submission of the Zoho Form.

3. In the tag configuration, set the “Event name” to the name of the GA4 Conversion event you created in step 1.

4. Set the “Event parameters” to include any relevant data you want to capture about the form submission, such as the form name or URL.

5. Add a trigger to the tag that fires when the Zoho Form is submitted.

6. Preview and test the tag to ensure it is tracking conversions correctly.

To track Zoho Form submissions as conversions in Google Analytics using Google Tag Manager and a data layer, you can follow these steps:

1. Set up the data layer in Zoho Forms. You can do this by adding a “Data Layer” field to your form and specifying a variable name (e.g. “formSubmission”).

2. Configure the form to populate the data layer field with a value when the form is submitted. This can be done using JavaScript or a custom function in Zoho Forms.

3. In Google Tag Manager, create a new tag of type “Custom HTML” and write a script that listens for the formSubmission event on the data layer.

3. In the script, push the event to Google Tag Manager’s data layer using the dataLayer.push() method.

4. Create a second tag of type “Google Analytics: Universal Analytics” or “Google Analytics: GA4 Event” and configure it to fire on the event pushed to the data layer in step 4.

5. Set the “Event name” to the name of the conversion event you want to track in Google Analytics.

6. Add any relevant event parameters to the tag configuration (e.g. form name or URL).

7. Add a trigger to the tag that fires when the event is pushed to the data layer.

8. Preview and test the tags to ensure they are tracking conversions correctly.

Once these tags are set up and firing correctly, you should be able to track Zoho Form submissions as conversions in Google Analytics 4 (GA4) and analyze the conversion data in the Google Analytics 4 (GA4) interface.

Warning: If you do n’t know about javascript or do n’t have developing knowledge then do n’t try to To Track Form Submission Conversions in Zoho Forms in Google Analytic 4(GA4) that can broke your site, Cart and other functionality 

Disclaimer: Google tag manager belongs to Google property 

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