Prestashop eCommerce Tracking in Google Analytics 4 (GA4) without addons using Google Tag Manager

To track Prestashop eCommerce events in Google Analytics 4 using data layer variables and Google Tag Manager (GTM) without using modules or plugins, you can set up a custom GTM container that captures data layer variables from your Prestashop site and uses them to send relevant events to GA4 using the dataLayer.push() method.

You will need to create data layer variables for capturing information on product details, add-to-cart actions, and purchase transactions, and use them in your GTM tags to send the appropriate events and parameters to GA4. Make sure to include your GA4 Measurement ID in your GTM container to ensure that your events are sent to the correct property.

You can then set up triggers to fire your tags on relevant eCommerce events, such as clicks on product detail pages, add-to-cart button clicks, and successful purchases. By setting up your tracking with data layer variables and GTM, you can more easily customize and adjust your tracking without needing to modify your Prestashop theme’s code.

Here are the steps to set up Google Analytics 4 (GA4) Prestashop eCommerce Tracking without using modules or plugins, and with data layer variables and Google Tag Manager (GTM):

1. Create a GA4 property and obtain your Measurement ID.

2. Create a custom GTM container for your Prestashop site.

3. Set up data layer variables in your Prestashop site for capturing information on product details, add-to-cart actions, and purchase transactions.

4. Add your data layer variables to your GTM container.

5. Set up tags in your GTM container to send the appropriate eCommerce events and parameters to GA4 using the dataLayer.push() method. Use your data layer variables in your tags to capture the relevant information.

6. Create triggers in your GTM container to fire your tags on relevant eCommerce events, such as clicks on product detail pages, add-to-cart button clicks, and successful purchases.

7. Publish your GTM container and verify that your eCommerce tracking is working correctly in GA4.
Customize and adjust your tracking as needed by modifying your data layer variables and GTM tags.

Warning: If you do n’t know about javascript or do n’t have developing knowledge then do n’t try to Prestashop Google Analytics 4 (GA4) eCommerce Tracking without addons that can broke your site, Cart and other functionality 

Disclaimer: Google tag manager belongs to Google property 

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