Install Google Analytics 4 (GA4) for OpenCart eCommerce Tracking without Extension using Google Tag Manager

OpenCart GA4 ecommerce tracking can be implemented without an extension by using Google Tag Manager (GTM) and the purchase data layer. The purchase data layer is a JavaScript object that contains information about the products purchased and the transaction details.

Here are the steps to set up OpenCart GA4 ecommerce tracking without an extension using GTM:

1. Create a Google Tag Manager (GTM) account if you don’t already have one.

2. Install the GTM code on your OpenCart website. This can typically be done by copying and pasting the code into the header of your site’s pages.

3. Create a purchase data layer in OpenCart to store transaction details. This can be done by adding a purchase data layer script to your site’s thank-you or confirmation pages. The purchase data layer script should include information about the products purchased, the transaction details, and any other relevant data.

4. Create a GTM tag for GA4 ecommerce tracking. Choose “Google Analytics: GA4 Configuration” as the tag type and configure the tag with your GA4 tracking ID.

5. In the tag configuration, select “Use Data Layer” and map the purchase data layer variables to the appropriate GA4 ecommerce tracking fields.

6. Preview and publish the GTM container to make sure that the purchase data layer and GA4 ecommerce tracking are working correctly.

By using GTM and the purchase data layer, you can implement GA4 ecommerce tracking on your OpenCart website without using an extension.

Benefits opencart GA4 ecommerce tracking without extension using Google Tag Manager

There are several benefits to implementing OpenCart GA4 ecommerce tracking without an extension using Google Tag Manager (GTM) and the purchase data layer:

1. Cost savings: Implementing GA4 ecommerce tracking without an extension is a cost-effective solution for OpenCart users who want to track their e-commerce data and insights.

2. Customization: By using GTM and the purchase data layer, you can customize your GA4 ecommerce tracking to match your specific needs and requirements.

3. Easy setup: Setting up GA4 ecommerce tracking without an extension is a straightforward process that can be completed in a short amount of time.

4. Increased flexibility: GTM gives you the flexibility to manage your GA4 ecommerce tracking, as well as other tags on your website, in one central location.

5. Improved data accuracy: By using the purchase data layer, you can ensure that the transaction data being sent to GA4 is accurate and complete.

6. Better insights: GA4 provides rich insights and analysis that can help you make informed decisions to improve your e-commerce business.

In conclusion, implementing OpenCart GA4 ecommerce tracking without an extension using GTM and the purchase data layer provides a cost-effective, flexible, and accurate solution for tracking e-commerce data and insights.

Warning: If you do n’t know about javascript or do n’t have developing knowledge then do n’t try to OpenCart Google Analytics 4 (GA4) eCommerce Tracking without Extension that can broke your site, Cart and other functionality 

Disclaimer: Google tag manager belongs to Google property 

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