Setup Google Ads Dynamic Remarketing Tag on Drupal without touching Code

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Google Ads Dynamic Remarketing Tags on Drupal using Google Tag Manager without touching Code

Recently once client ask me to implement dynamic remarketing tag using Google Tag Manager on Drupal without touching Code of the website, Google Ads Dynamic Remarketing Tags on Drupal passing dynamic Value of ecomm_prodid, ecomm_pagetype and ecomm_totalvalue and Client stricktly mention without touch code of the website.

  • ecomm_prodid: “REPLACE_WITH_STRING_VALUE“,
  • ecomm_pagetype: “REPLACE_WITH_STRING_VALUE“,
  • ecomm_totalvalue: REPLACE_WITH_STRING_VALUE

Step 1: Install Google Tag Manager on Drupal, To Set Up Dynamic Remarketing Tag Tracking on Drupal using Google Tag Manager without touching Code of the website 

Paste this code as high in the <head> of the page as possible:
<!– Google Tag Manager –>
<script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({‘gtm.start’:
new Date().getTime(),event:’gtm.js’});var f=d.getElementsByTagName(s)[0],
j=d.createElement(s),dl=l!=’dataLayer’?’&l=’+l:”;j.async=true;j.src=
‘https://www.googletagmanager.com/gtm.js?id=’+i+dl;f.parentNode.insertBefore(j,f);
})(window,document,’script’,’dataLayer’,’GTM-XXXX’);</script>
<!– End Google Tag Manager –>
Additionally, paste this code immediately after the opening <body> tag:
<!– Google Tag Manager (noscript) –>
<noscript><iframe src=”https://www.googletagmanager.com/ns.html?id=GTM-XXXX”
height=”0″ width=”0″ style=”display:none;visibility:hidden”></iframe></noscript>
<!– End Google Tag Manager (noscript) –>

Note: Make you will replace GTM Tracking Code with your GTM ID XXXXX

Step 2 – Home Page – Setup Google Ads Dynamic Remarketing Pixel/Tags on  Drupal without touching Code using Google Tag Manager

install Retargeting Pixel in Drupal

Implement Google Ads Dynamic Remarketing in Drupal

Step 3Product Page – Setup Google Adwords Dynamic Remarketing Pixel in Drupal  using Google Tag Manager without touching Code

Dynamic Remarketing Tag on Drupal

Google Adwords Dynamic Remarketing Pixel on Drupal

Step 4 – Cart Page – Setting Up on Cart Page Google Adwords Remarketing Pixel Tags in Drupal without touching website Code using Google Tag Manager

Google Adword Dynamic Remarketing Tag on Drupal

Integrate Google Dynamic Remarketing Tags on Drupal

Step 5 – Purchase – Setting Up on Purchase Google Adword Dynamic Remarketing Tags in Drupal using Google Tag Manager

Google Adwords Dynamic Remarketing Drupal

Google Adwords Dynamic Remarketing on Drupal

Warning: If you do n’t know about javascript or do n’t have developing knowledge then do n’t try to Drupal  using Google Tag Manager that can broke your site, Cart and other functionality 

Disclaimer: Google tag manager belongs to Google property 

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