Troubleshooting Google Analytic 4 (GA4) Ecommerce Tracking using Google Tag Manager

Troubleshooting GA4 ecommerce tracking in Google Analytics refers to the process of identifying and resolving any issues or errors that may be preventing the accurate tracking and reporting of ecommerce data in GA4. Ecommerce tracking allows website owners to track key metrics such as revenue, transactions, and average order value, which can provide valuable insights into the performance of an online store.

When troubleshooting GA4 ecommerce tracking, the goal is to ensure that all ecommerce data is being accurately collected and reported in Google Analytics. This involves checking that the GA4 tag is installed correctly on the website, verifying that ecommerce tracking is enabled in the GA4 property settings, checking that the correct events are firing on the website, verifying that ecommerce data is being sent to the GA4 property, and using the Measurement Protocol to send data directly to Google Analytics if necessary. By resolving any issues with GA4 ecommerce tracking, website owners can ensure that they have access to accurate and valuable data that can help them make informed decisions about their ecommerce strategy.

When troubleshooting GA4 ecommerce tracking in Google Analytics, there are several things you can check to make sure everything is set up correctly:

Check that the GA4 tag is installed correctly on your website: Make sure that the GA4 tag is properly installed on your website. You can check this by using the Tag Assistant Chrome extension, which will show you any errors in your tag installation.

Verify that ecommerce tracking is enabled: Check that ecommerce tracking is enabled in your GA4 property settings. To do this, go to “Admin” > “Data Streams” > “Configure Ecommerce Settings”. Make sure that “Enable Enhanced Ecommerce Reporting” is turned on.

Check your events: Verify that the correct events are firing on your website for ecommerce tracking. You can use the Google Analytics Debugger Chrome extension to check that the events are firing correctly.

Check your data: Make sure that ecommerce data is being sent to your GA4 property by checking the “Ecommerce” tab in the “Conversions” section of Google Analytics. You should be able to see data such as revenue, transactions, and average order value.

Use the Measurement Protocol: If you are still having issues with tracking ecommerce data, you can use the Measurement Protocol to send data directly to Google Analytics. This allows you to bypass any issues with tag installation or event tracking.

Disclaimer: Google tag manager belongs to Google property 

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