Google Analytics 4 (GA4) is the latest version of Google Analytics, which provides a more user-centric approach to data analytics. GA4 uses machine learning and advanced analytics to provide insights into customer behavior and engagement, making it an ideal platform for online stores and e-commerce businesses.
The transition to GA4 involves several steps, including setting up a new GA4 property, configuring data streams, updating tracking codes, configuring events, verifying data collection, and setting up conversion tracking. In this article, we will explain each of these steps in detail and provide tips and best practices for transitioning your store to GA4.
Step 1: Create a new GA4 property
The first step in transitioning to GA4 is to create a new GA4 property for your store. You can do this by logging in to your Google Analytics account and clicking on the “Admin” button in the lower left corner of the screen. From there, you can select “Create Property” and follow the prompts to set up your new GA4 property.
When setting up your GA4 property, you will need to provide basic information about your store, such as its name and URL. You will also need to select the industry that best describes your store, as well as the time zone and currency that you use.
Once you have created your GA4 property, you will be provided with a unique tracking ID. This ID is used to track data from your store and should be added to your website and mobile app to ensure that data is collected correctly.
Step 2: Set up data streams
The next step in transitioning to GA4 is to set up data streams for your store. Data streams allow you to collect data from different sources, such as your website or mobile app, and send it to your GA4 property for analysis.
To set up a data stream, you will need to select the type of data stream that you want to create (web, Android, iOS, or Firebase), and follow the prompts to configure the data stream settings. Depending on the type of data stream that you select, you may need to provide additional information, such as your website or mobile app URL.
When setting up your data streams, it is important to ensure that the data is being collected correctly. You can do this by checking the real-time reports in your GA4 property to see if data is being collected and displayed correctly.
Step 3: Update tracking codes
To track user behavior on your website, you need to update your tracking codes. This involves replacing your existing tracking codes with the new GA4 tracking codes. You can find your tracking codes in the “Admin” section of your GA4 property.
There are several ways to update your tracking codes, depending on how your website is built. If you are using a content management system (CMS) such as WordPress or Shopify, you may be able to update your tracking codes by installing a plugin or app. Alternatively, you can manually update your tracking codes by editing the HTML code of your website.
When updating your tracking codes, it is important to ensure that they are installed correctly. You can do this by checking the real-time reports in your GA4 property to see if data is being collected and displayed correctly.
Step 4: Configure events
GA4 uses events to track user behavior on your website. Events are actions that users take on your website, such as clicking a button or filling out a form. By tracking events, you can gain insights into how users interact with your website and identify areas for improvement.
To configure events in GA4, you will need to create an event tag and set up the event parameters. Event tags are pieces of code that track user behavior, while event parameters are attributes that provide additional information about the event, such as the button that was clicked or the form that was
Disclaimer: Google tag manager belongs to Google property
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