Tracking Virtuemart eCommerce Transactions in Google Analytics 4 (GA4) without a Plugin using data layer Google Tag Manager
Google Analytics 4 (GA4) Virtuemart eCommerce Tracking without Module refers to the process of tracking eCommerce events and transactions on a Virtuemart website using GA4, without relying on a separate module or plugin. This involves setting up custom event tracking in GA4 for eCommerce-related actions such as product views, adds to cart, and purchases, and using data layer variables to capture relevant information about these events. This allows website owners to gain insights into the performance of their eCommerce store, such as which products are most popular, where customers are dropping off in the purchase funnel, and how much revenue is being generated.
Ecommerce tracking in Google Analytics 4 (GA4) for Virtuemart allows website owners to monitor and analyze user behavior related to their eCommerce store. This includes tracking sales, revenue, conversion rates, and other key performance indicators (KPIs) related to eCommerce. To implement eCommerce tracking in GA4 for Virtuemart, website owners can use a combination of manual code implementation and configuring data streams to send eCommerce data to GA4. This allows businesses to gain valuable insights into how customers interact with their store and identify areas for improvement in their eCommerce strategy.
Here are the steps to set up Google Analytics 4 (GA4) Virtuemart eCommerce tracking using a data layer and Google Tag Manager:
- Set up a GA4 property in your Google Analytics account and obtain the Measurement ID.
2. Install the Google Tag Manager (GTM) container on your website.
3. Set up a data layer that captures relevant eCommerce data (e.g., product ID, product name, price, quantity, etc.).
4. In GTM, create a new tag and select the “Google Analytics: GA4 Configuration” tag type.
5. Configure the tag to use your GA4 Measurement ID and select the “Enhanced eCommerce” option.
6. Set up triggers that fire the tag on relevant eCommerce events (e.g., product views, add to cart, purchases, etc.).
7. Test the implementation using the Preview mode in GTM and verify that data is being sent to your GA4 property.
8. Publish the GTM container to make the implementation live.
Disclaimer: Google tag manager belongs to Google property
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